STAY ON TOP OF MIND WITH YOUR BUYER AND SELLER CLIENTS
Staying on top of mind with our clients is one we can’t afford to ignore. Though we all have
different methods that work for us, the objective is the same.
Contact management is a billion dollar industry but no matter how much money you spend on tracking methods, without a “human touch” would they really be effective?
MAYBE YES..MAYBE NO!!
Is it just a numbers game?
Does it take careful planning?
Do we just go with that whisper in our heads?
I think it’s all of the above..
The more past clients you keep in touch with, the more referrals you will receive. Without a plan, it would be challenging to track your success rate resulting in unnecessary spending not to mention your time. How about that voice that whispers into your ear? Do you listen to it or just ignore it?
I have surprised my past clients in ways that truly touched them all because of that little voice that whispered in my ear. Massages, tickets to water parks, starbucks gift cards..Sometimes, it's just a card that reads "thinking of you".
It's important to keep in touch for different reasons and it's not always about getting referrals, although that alone should motivate you to do so.
Your past clients might want to move or they might just want to keep up with the real estate market. What if they have questions about local events? Be their Realtor for life, not wham bam..thank you ma'am!
I like to share with you a true story that happenned over the weekend.
I received a call from a homeowner in Groveland FL who is looking to sell her home. She found me "online" and read couple of my ActiveRain blog posts, then started following me on Facebook.
She bought her home in September 2015 as a primary residence, however, there were some changes in her life that took her to another county, about four hours away from the house. After renovating the entire house, she wants to sell and purchase one that's closer to her job and family. She didn't contact the Realtor she worked with once she decided to sell as she never heard from him after the closing. No Thank You card, no congratulations, no market updates..nothing!
If we are not in front of our past clients, we will be forgotten..that's a fact!
There are so many creative methods of marketing and ways to keep in touch with our past clients but human touch is still expected even with all the technology we have. There’s nothing better than hearing a human voice or to let someone know we are thinking about them..be genuine, be caring and let your light shine!
STAY ON TOP OF MIND WITH YOUR BUYER AND SELLER CLIENTS
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