Today’s savvy Realtor® doesn’t just put the Just Sold sign from the lawn, they also put it in every mailbox in the surrounding area. Does this actually work?
Yes. A lot of Realtors® have seen great success and used these Just Sold or Just Listed cards as a new way to generate leads. But like any marketing tactic, you need to be smart and systematic in how you roll it out.
Here’s a 4-point plan to follow:
Just Sold and Just Listed Postcards Phase 1: Coming Soon
Get your list and send out a postcard to create a buzz before the property is actually listed.
Where do you get this list? Simple. Use the US Postal Service’s Every Door Direct Mail (EDDM) service. This lets you target the mailing route/ area that you’re about to list this house in – without a mailing list!
This is your introduction to everyone in the area, and it’s the first step in establishing you as an expert on the neighborhood. Real estate is always going to be a trust-based transaction. So it’s good to build your name in the community as soon as possible.
Just Sold and Just Listed Postcards Phase 2: Just Listed
Let’s face it, people are nosy. So let’s play on this a bit. A postcard that shows you inside your neighbor’s home is going to get more attention than a pizza coupon.
And when you tell neighbors what this house is listed at, that’s going to do more than get their interest-- it’s going to get them thinking. They will wonder how much they could get for their home and whether or not the time is right to sell.
If someone is considering selling their home, seeing this postcard may knock them off the fence.
Just Sold and Just Listed Postcards Phase 3: Open House
Next, send them a postcard to announce your open house. This does more than satisfy their curiosity of what color carpet this family has. It shows them the incredible hard work you’re doing to sell this home.
It also gives them a glimpse into what a professional home staging can do. It also gets them thinking “Man, this place looks amazing. It didn’t look like this 3 weeks ago. I wonder what they can do to my home? I wonder how much I could get for it?”
Just Sold and Just Listed Postcards Phase 4: Just Sold
You’ve showed them the hype and the procedure, now show them the results.
This isn’t the time to be shy or modest. You just sold a home in this neighborhood and everyone should know you can do the exact same thing for them.
Make sure this card has a compelling call to action to give your audience a clear idea of the next step, and why they want to take it. “For more information” is boring and won’t get anyone to pick up their phone. But, something like “Let me tell you how we sold the Peterman’s home, and how I can sell yours” will get people thinking and wondering.
Stay consistent and try this approach every time. Start with a Coming Soon card, then quickly follow up with a Just Listed card to get people thinking. Next, showcase your great work with the Open House card and, of course, the Just Sold card.
To start the process to build your success, click here to select your design and your layout today!
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