YouTube Thursdays - Powerful Videos Should Tap into Emotions

Debb,

Amen, we are on the same wave length here.  I am looking forward to the comments on the emotion deficient video.  Wishing you a great day.  A

Hi Debb, thank you for sharing both videos, in Charlie's, I could actually see myself living in the featured home. That's what we should all be after with our videos. I sell homes, not good at making videos so it's wise for me to hire a pro.

Excellent presentation Debb Janes EcoBroker and Bernie Stea JD . I always learn something on these videos. I need to get it down like you do. Kudos to Ron and Alexandra Seigel too. 

Debb and Bernie

I love your videos as well as the ones I've seen that Charlie has done. Clearly the videos focusing on just the features of a home may not do enough to generate interest. You generated lots of ideas for me!

I thought the first one was too long - I kept waiting and hoping for something more interesting to happen, and it didn't.

Jeff

Debb Janes EcoBroker and Bernie Stea JD Great presentation, but must agree with Ron and Alexandra Seigel there is no emotion captured in the narrative, which is unfortunate, since this listing is flat out exciting!

Hi Debb Janes EcoBroker and Bernie Stea JD ,  I took the time to watch all of it.  He has great use of a drone and brought me into the setting.  Even the voice over was well done.

Debb,

I came back to watch after a day full of driving here and there, and Charlie Dresen 's video definitely works so much better than the other one, which basically says nothing.  A

Drone video with any added features mentioned misses the mark on what the home conveys.  Without knowing the features and benefits, how can anyone make up their mind about the home.  I'm thinking this might frustrate buyers who want more information.  We are in such an information rich environment anymore that not listing information up front is like a bait and switch!   Great job comparing both videos!  

There isn't any call to action in CD's video and IMO he doesn't provide essential information to buyers regarding energy, utilities, water, and waste disposal. How far away to the nearest gas station, grocery store, town, and other important factors, like security, fire, and medical facilities.

Clearly, this property is unique to certain buyers, yet, would I pick up the phone to inquire about this property after viewing the video, certainly not. Lots of glowing adjectives but really not enough substance to take any action. Just my opinion. 

Debb & Bernie, I enjoyed your video, my only  concern is with the short attention span of the average person I would have tried to keep it south of 3 minutes, but what do I know, Endre

Debb, the difference in the videos is large and Charlie's makes me want to live there. I was bored with the narrative within 30 seconds. I just did my first lifestyle video and hired a pro to shoot it. Not only was it a blast to create it really taps into showcasing what it's like to live in the home. I agree, selling a lifestyle is tough to do without a video.

Thank you very much for your advice. Have a lovely weekend.

WOW and double WOW. I watched both videos while occasionally shifting over to your commentary. I take this stuff very seriously, because it takes a lot of time, effort, editing, finesse, just the right tone, and more, as you well know! 

The first one: well, gotta admit, I was intrigued. But then....there comes a certain point where I need to see the inside!!!  Enough already with the glorious, sweeping landscapes and buildings. Yes! I get it! And it became waaaay too long. I actually clicked on it to view how long the video was and did a mental "ughhh" when I saw that it was 5+ mins, I believe. They had lots to work with, they could have done so much better. 

So! Onto our Amazing Charlie. I want to LIVE there!!! May I please???!!! Even the caretaker's area above the fabulous barn. Really--I'd be all over it! His voiceovers were just enough...he didn't overdue it, he told the story with grace, and a sense of comfortable awe. He paused and let the music take us. Oh, Debb! Now I have to go check out R&A's piece about you (I've had so little time to catch up on my AR peeps!)

WOW! What a production! I loved it! I am going to check the local college or UofH and see who is there to help me do this for my next listing.

Hi Deb,

Good to both were beautifulfully shot and I agree with those who felt the first was too long.  Also Gale wanting to see the inside and I agree with Jeff about wanting it to be over. Although with that said I know I have difficulty keeping them just under 3 minutes myself, actually many are around 3:30, also too long imho.

I think it would be helpful to anyone doing video to check their "viewing duration" tell you actually long the average legnth of viewing time.

Charlies's videos are so entertaining and I have told many agents to go to his site to get ideas. Yes good videos play with our emotions.

Thanks for sharing these inspiring videos. I definitely think it's something I can aspire to do, but for right now I just need to get started!

You know me Debbie, I've been saying this for a long time.  This is the time I'm going to make it happen! I just need to keep it simple.