The Power of Social Media….

By
Services for Real Estate Pros with Referral Group Incorporated

I didn't own a computer until 1999. I was marketing on Realtor.com and actually remember printing house photos and mailing them to California and then Arizona. I knew that the business was changing and that if I wanted to stick with it then I needed to get with the program. I yearned for another time and often thought about places and people I missed who were no longer around. I was hesitant to use social media but knew that if you are in the business and closed doors that could help you grow you were making a mistake. And so, I joined Face Book and got on Active Rain. I thought Face Book was a waste of time but then something happened. I was contacted by people from a lifetime ago who I had gone to school with decades and decades before. I re-connected with folks from all over the country and even the world. I was careful, but I was also taken back.

Shortly thereafter, I started to post my listings online, not just on Realtor.com and my corporate site but on Facebook too. I had some success when an old client called about a listing she saw. She ultimately bought it and I listed the place I had sold her years before. It was ironic actually because I always put links to my listings on my monthly email newsletter and yet it was Face Book that prompted the call from a former client.

That realization was a big thing for me. I found that people connect in many ways and the more expansive my marketing was, the better the chance of getting the job done. Social media is not something I embrace but it is something that helps people in business. Much of what I see today is troubling and a real waste of time, but the bottom line is that our society has changed to one that is instantaneous and immediate. If you want to be in business you can't close doors. There is power in social media.

Posted by

When you think about real estate, it is time to focus. I have helped people for close to thirty years in all areas, and made the process not only simple but enjoyable. Why should you go it alone or settle for less? Call me and find a partner to help, direct and get you where you want to be.

Sheila Anderson

The Real Estate Whisperer...... Consultant, Trainer, Facilitator 732-715-1133

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Groups:
Realtors®
POSITIVE ATTITUDE for the Weary Soul
Bananatude
Bartender, Make it a Double
Old Farts Club

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
1,530,712
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I always inform new agents that one must embrace social media into the business right away.

Jul 10, 2016 12:23 PM #49
Ambassador
3,068,563
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sheila your choice was a wise one, unfortunately there were many during that same time who choose differently and are no longer around.

Jul 10, 2016 12:59 PM #50
Ambassador
3,288,291
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Sheila Anderson - exactly! The world has changed a lot and so should we, isn't it?

Social Media is powerful, for connections.

Jul 10, 2016 03:37 PM #51
Rainmaker
1,606,051
Ginny Gorman
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Sheila, you got in the real game that matters in real estate...it makes a huge difference to be present on all sites and bump up your presence On Z which I find 90% of clients that call me use...

Jul 10, 2016 08:24 PM #52
Rainmaker
3,582,333
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good for you Sheila.  Looks like you learned the ways of the digital age just in time.

Jul 10, 2016 09:41 PM #53
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Hi Harry. Good move.      Sheila

Jul 10, 2016 10:17 PM #54
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Hello George. I know that to be true.     TY      Sheila

Jul 10, 2016 10:18 PM #55
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Hello Praful. Sadly you are probably right. TY    Sheila       

Jul 10, 2016 10:19 PM #56
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you Ginny.     Sheila

Jul 10, 2016 10:19 PM #57
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Hi Gabe. I did but some of the basics still matter too.     Sheila

Jul 10, 2016 10:20 PM #58
Ambassador
2,292,373
Paul S. Henderson, CRS, REALTOR®,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I envy people who grasp technology rather than run with from it Sheila Anderson 

Jul 11, 2016 01:28 AM #59
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Me too Paul but I'm not enamored either. TY      Sheila

Jul 11, 2016 01:39 AM #60
Rainmaker
976,085
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

413-931-7005 Sheila AndersonServices for Real Estate Pros with Referral Group Incorporated in East Brunswick, NJ.

Jul 11, 2016 07:01 AM #61
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you William.        Sheila

Jul 11, 2016 07:08 AM #62
Rainmaker
97,880
Tori Toth
Tori Toth, International - Howard Beach, NY
888.667.6643 NYC & Beyond, HSR, SAR, RESA, LIBOR

That's my entire world Sheila, social media, online video marketing and teaching  my followers about home staging and decorating. It's how I make my business grow.

Jul 14, 2016 01:51 AM #63
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good for you Tori. TY       Sheila

Jul 14, 2016 02:08 AM #64
Rainmaker
2,165,178
Rebecca Gaujot
RE/MAX Vision Quest - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Sheila, there is definitely power in social media.  A great way to make connections and sales.

Jul 14, 2016 12:08 PM #65
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you  Rebecca.    Sheila

Jul 15, 2016 10:08 PM #66
Ambassador
2,431,175
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

We all have different ways of exposing ourselves to our marketing area and when it works it is what makes us continue.  Good for you

Jul 29, 2016 01:09 AM #67
Rainmaker
2,454,165
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Thank you Ed. Have a great day.     Sheila

Jul 29, 2016 01:21 AM #68
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
2,454,165

Sheila Anderson

The Real Estate Whisperer Who Listens 732-715-1133
Ready to Make Your Move?
*
*
*
*
Spam prevention

Additional Information