Real estate agents who want to convert leads to ready clients must master writing cold emails. To help you, we’re sharing tips from Entrepreneur magazine, along with our own insights!
Here are 6 easy steps to follow!
1. Organize your database. For example:
- First-time home buyers
- Vacation home buyers
- Move-up buyers
- First-time home sellers
- Downsizing sellers
- Vacation home sellers
2. Create a purposeful subject line. Set accurate expectations of content. Here’s some favorites:
- The first thing to do when selling your Atlanta home!
- Would you like to know your home value?
- Where is the Austin real estate market headed?
- Do you want a cash offer for your home?
3. Create a short message that gets right to the point. Here’s what the message might look like:
“A comparative market analysis gives you critical information about home value. This is the first step for a successful home sale!”
4. Emphasize why the reader should use your service. Continuing our example message in progress:
“I’ve been selling homes for 10 years. My clients average 98% of their asking price with only 43 days on market. My expertise gives you the advantage!”
5. Ask your reader to respond; include a call-to-action:
“You can have my market analysis and pre-sale consultation absolutely free, without obligation. Would you like an appointment? Please call today, 555-555-5555, and I’ll be glad to help you.”
6. Follow up. Sending a “second round” message can be very effective. It could look something like this:
Subject: Following up
Hello Mandy,
I’m following up on the free market analysis and home selling consultation I offered last week. Are you interested? Please take a moment to let me know.
Thanks!
Steve Selling
555-555-555
Need help putting together a cold email campaign? Let RealSupport help you with strategies and customized messaging! Contact us today for your personal consultation.
Bonita Breit
Copywriting & Marketing Specialist
RealSupport, Inc.
Comments (3)Subscribe to CommentsComment