Do Realtors® need to be on Instagram?
We like to tell people to pick and choose their social media carefully. A sparse or unprofessional social media account can do more harm than good to your brand. So if you’re going to create a social presence for your company, you need to commit to it.
So is Instagram for real estate worth the time commitment? Absolutely. And here are 4 reasons why.
It’s Where Your Customers are Hanging Out
The sheer volume of people on Instagram every day means it’s worth at least a serious look.
According to the Daily Real Estate News, “Instagram is about double in size compared to its closest rival, Snapchat, in daily active users (300 million daily active users versus Snapchat’s 150 million).”
They added, “Twitter, on the other hand, continues to lag with about 136 million daily active users, while Facebook continues to be the one to beat at nearly 2 billion daily active users. WhatsApp, the messaging app recently surpassed the 1 billion registered users mark.”
Now let’s not pretend for a second that Instagram will instantly give you access to all of those 2 billion users. But it will give you access to people in your area who are looking for homes.
Pro tip: We know you want a big piece of this traffic, but don’t buy followers, like so many other companies have. It’s a waste of money and only gives the illusion of accomplishment.
It’s Arguably the Best Place to Showcase Your Listings
Instagram for real estate is a perfect fit. It gives you a chance to showcase your property, and list its main features, in one neat and tidy post. It’s more visually driven and less limiting than twitter, with no character limit for image descriptions. It’s also not as saturated by other Realtors® as Facebook (but by all means, link it to your Facebook).
Pro tip: Use the Hyperlapse feature on Instagram to stylishly speed up your videos and tell your stories even faster.
It Shows Off Your Good Work
Don’t forget to shoot high quality testimonial videos and pictures! If you can’t get a video, use a free picture editing tool like Canva.com to elegantly add the testimonial text to an image of their home.
These are assets that can also be used in your brochures and on your website.
Instagram for Real Estate Helps You Showcase Your Brand and Personality
Part of doing Instagram the right way means making sure your personality comes through. Nobody is interested in a feed full of nothing but pictures of houses for sale.
“Who would you rather hire as your real estate agent: Someone who speaks in monotone and barely/rarely smiles and shows off their personality, or someone who’s bubbly, knows how to relate to people, and is seemingly enjoyable to speak with,” wrote real estate blogger, Matthew Bushery.
“It’s okay to show off your fun side on occasion via your Instagram account — the trick is moderation and knowing when to post such content.”
Investing your time in Instagram for real estate will definitely help you build your brand, and boost your lead generation. You can’t ignore Instagram’s opportunity to reach that many people, while posting in the perfect media for showcasing homes, your success and your brand.
Once you have a fully optimized Instagram account, make sure you add the link to your brochures. If you need new brochures, click here to choose and customize a design!
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