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12 ways to Advertise your open house

By
Real Estate Agent with Champions Real Estate Group

Written By Stephanie Lazcano, Realtor ®

 

 

As we know, open houses take some time and planning and the main goal is to get as many people as possible to show up.  So the question is, How do you get people to show up to your open house? Here are some of the ways I market open houses for my listings.

 

 

  • Send out just listed postcards with open house date
  • Take one flyers with open house date on it.
  • Sign rider with open house date
  • Personally invite neighbors by knocking on a few doors the day before
  • Leave an invitation at their home if not home.
  • Post your open house on Free online advertising like(Craigslist, backpage,Google Base,Yahoo Classifieds,Classifieds for Free, Recycler.com.)
  • Advertise on local paper
  • Your MLS
  • Open house signs a couple of days before with open house date
  • at least 10 open house signs the day of(the more the better)---Make sure you have xtras since openhouse signs tend to dissapear at times
  • Balloons on open house signs- try buying the shinny balloons at the dollar store they are cheaper than local Krogers or Randells they usually cost 3 bucks each. We pay a buck each they last upto a week so you can actually recycle them!
  • send an email to everyone on  your database

While all of these are just added marketing the most important is open house signs so make sure they are very noticable and have a partner drive by after an hour to make sure they are still in place. 

  

Ps. Make sure no major sport event or political event is taking place the same day as the open house and make sure you ask how they heard about the open house to get an idea of what works the most.

What have you found to work best as far as marketing for Opens?

 

Stephanie Lazcano
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great tips.  I would suggest that open houses on big sports events are fine.  Very often the spouse just isn't interested in staying home with the boys (or girls) and will drive around looking for a bigger place so they can have room while the boys (or girls) are watching the tube!

May 28, 2009 12:40 AM
Lori Cain
Own Tulsa - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

I'm having good luck posting my open houses on Facebook and Twitter also.

May 28, 2009 01:01 AM
Elayna Fernandez
the Positive MOM - Fort Worth, TX
BE Positive and You'll BE Powerful!

Great ideas!  Love the music on your page, too!

May 28, 2009 01:54 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

All good ideas.

May 28, 2009 03:36 AM
Bonnie Ramsey
AnotherME - Marietta, GA

I love the idea of sending an email to everyone on your email list.  Who knows, this just may be the house for them or someone they know!  Great post!

May 28, 2009 05:33 AM
Anonymous
J. L.Thomas

Increase the traffic by organizing open house events with other Realtors who have properties listed in the immediate area.  Give a flyer with other availabilities and directions to visitors.  No, it is not counter productive.  Your good reputation is enhanced; the chances that they will choose you as their Realtor are increased.  If the available homes are not right, they may purchase yours.  Call them. 

If they purchase another; we could say that we are one home closer to a sale.  Either way you win.

Jo Thomas GRI

Fernandina Beach, Florida

May 28, 2009 05:49 AM
#25
Gina Zimmerman
North Eastern Group Realty - Fort Wayne, IN
Fort Wayne Real Estate

Love balloons and posting it all over the web.  Thanks for all the great sites and ideas.  The music is a tad loud and not sure how to turn it down/off. 

May 28, 2009 10:12 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Great ideas and how about Tweeting about your open house too?  YOu might even get some out of towners through.

May 28, 2009 12:34 PM
Kate Wheeler
Country Homes and Land Murphy NC Realtor - Murphy, NC
CCIM - Murphy NC Real Estate for Sale

That's the first time I've ever had music to accompany reading an AR post -

May 29, 2009 07:05 AM
Robin Lundholm
Cape May, NJ

All great ideas.  I have alot of sign ordinances in my town, I would love to have 10 signs!  I am lucky if I can get away with 2 and they need to be in the appropriate spots. 

Robin

May 30, 2009 06:36 AM
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Great ideas.  And if no one else has mentioned it yet . . .  don't forget to blog about your open house on AR and your outside blogs!

May 31, 2009 10:14 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Great ideas and I love the music!

May 31, 2009 02:30 PM
NoCo Home Team
C3 Real Estate Solutions - Fort Collins, CO
Sell Smart, Buy Wise & Live Well in Nrthn Colorado

Thanks Guys this was a good reminder

Feb 22, 2010 07:43 AM
Anonymous
Angelina

All great ideas but wow that music is annoying!

Aug 22, 2011 08:14 AM
#33
Mike Crosby
Mike Crosby Realty - Placentia, CA
Placentia- Yorba Linda Real Estate - 714-742-2897

My MLS as an open house section to list the date and time of the open house that spreads to the other websites. Also you can directly add an open house to Zillow If something like 87% of all buyers start online it seems reasonable to  advertize our open houses online. 

Oct 21, 2013 02:47 AM
Paul Miner
Affinity Inspection Group "For The Discerning Client" - Salt Lake City, UT

"Make that 13"Exel Inspectors has an area for open house events. Inspector Onsite Open House events are free if you have an inspector. The intent is to bring all parties to the table, you might eve meet your new "Go To" inspector"

Nov 10, 2013 04:08 AM
Kelly Lauer
Edina Realty - Forest Lake, MN

Thanks for posting! A lot of great ideas! I will have to try Craigslist!

May 27, 2015 02:09 AM
George Lawson
Moreno Valley, CA

Great list, Stephanie! I have found weekday open houses to be just as effective as weekend. There are fewer "other events" to compete against (as well as fewer opens, as well)

Jun 02, 2015 04:18 AM
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443

I ask a gal to do my open house. Gals are better at this...I think.

I always take a radio to hear some music and the news.

Cheers.

Sep 12, 2015 04:52 AM
Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Make sure no major sport event or political event is taking place the same day as the open house and make sure you ask how they heard about the open house to get an idea of what works the most.

What have you found to work best as far as marketing for Opens?

This is very true. I would also add to check the Weather report to see if it would rain on that day. 

May 25, 2018 10:56 AM