Listing Agents Need To Be Self Confident To Give Proper Guidance

When I was actively working in real estate sales, I was a listing agent for 37 or my 38 years.  When all real estate agents were seller’s agents, I asked for feedback.  We were all on the same side when it came to representation.

When one asked a showing agent for feedback on the price of a home after a    showing, especially an agent that one was familiar with and respected, that feedback was very beneficial, before buyer agency came into the fold.  The feedback to the seller from a general consensus of opinion from the players in the marketplace would usually be the only ammunition needed for a price adjustment.

Times have changed, and to ask a buyer’s agent for an opinion doesn’t make sense to me.  That buyer agent represents the buyer.  Why would one consider that response to be valuable? 

Listing agents who are well-versed with their role will not chase a buyer’s agent for feedback.  If a buyer has interest, the buyer agent who foolish enough to share that information is asking for competition.  When I received that information of interest, I would jump on the phone and shake every piece of fruit from the tree. 

Every agent who had shown the home would get a phone call. It was my job to represent the interests of that homeowner, and I went full force to find another interested buyer. Often I did, and then it was highest and best from all buyers with offers.

Listing agents must learn and remember their major role. It’s representing the seller. It’s providing the best guidance so that the seller can make the proper decisions. There’s a function “behind the scenes” of protecting the interests of the seller and maintaining confidentiality at all times. 

Price is always the main theme, and it’s the function of the listing agent to frequently update the market analysis, if the showings do not reflect the state of the market.  It’s all about the price, and that explanation is a very important part of the listing presentation. 

The burden is solely on the listing agent to gain the confidence of his/her client, the homeowner.  If the seller believes in the ability of the listing agent, this topic would never need to be discussed in a blog post.

Just another thought for the moment……   

        

Barbara Todaro, sales manager of RE/MAX Executive Realty 

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

 

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