Special offer

An Unpopular Blog on How We Make Sellers Angry

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

I got myself entangled in a discussion on a well written post by Ben Myers about a case of a new agent, who agreed to an early termination of the Listing, and then found out that the agent, who got that Listing, spoke to the Seller while the property was listed. Check it at When is Enough, Enough? Ethics Concerns It is a good post and tons of comments.

I do not know what happened there, and how it happened, and I am not that much into it, as this side does not interest me in this case. I thought that looking at it only as a Code violation is half of the issue. I am not defending the another agent. I was thinking that situations when a Seller feels unhappy, and wants out, happen for different reasons. Our regulation is still our regulation, and this is a problem when we have to tell the Buyers or Sellers HOW THEY NEED TO ACT because of our regulations. What if they do not feel this way? This is their house, this is their money at stake. What do you mean they can't walk away from the listing? Or, they signed it, and this is a contract. But they are unhappy. What is the right thing to do? Is this a marriage with no right to divorce?

Decent Sellers would be devastated. They sort of owe loyalty to the Listing agent, and they are being told that they do, but now they feel that this is not their best business decision. What should they do? Should they stay with the listing agent and risk their biggest investment at this point, as they lost confidence in the agent, and now no matter what the agent does, there will be no peace of mind; or say that they are in that not for the loyalty to anyone, but to themselves and act accordingly?

Our office is a walk-in office, and people come and ask questions and grill us, and then say that they have an agent, even though they said 'no agent' before? If they come to me 2 days later and ask if I take the listing, what do I need to do?

When Sellers are not happy, they start talking to other people, their friends and relatives, and those, in turn know agents, and they talk, and there is nothing we can do.

Let's look at the following scenario: The Sellers are told to forget about cancelling the listing, they clinch their teeth and stay. They are not happy, never forget that they were cornered. Sell or buy, and now hate us for life whether we send them the cards every month or not. Why are we surpised by people walking into our office and refusing to sign a non-representation notice? IS IT BECAUSE THEY WERE ONCE SCREWED? Using our ethical system, which did not have them, the Buyers or the Sellers in mind? 

I am saddened reading comments about not letting them off the hook easily. Sort of technology how you can make sure that they can't get off the hook, once signed... 

Here lies the explanation why realtors (3,800,000 sites on Google) are hated more than car salespeople only 978K), and even more than attorneys (2,140,000). 

If we approach them trying to help, and then turn around and say that they can't get out, do they feel that they have been helped, or that they have been hijacked? Are we coming as wolves in sheep's skin?

Well, we put $0 in the cancellation fee, and we waive the right to collect the direct cost of advertising. This is a cost of learning that we were not at our best, that somewhere we made a mistake, and we need to pay for it so that we not make it again.

Of course, I understand that there is the other side of this coin, where people just take advantage of you in all forms and shapes. It is not that I admire it, it is simply the theme for a different blog 

logo
Jon Zolsky, your Daytona Beach connection
www.BeautifulFlorida.com

 

Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation
Jon - I've been doing real estate over 35 years,  and I've never seen a happy ending when an agent gets greedy - even if/when they have a right to be greedy.  As a manager/broker, I always encouraged my agents to move on and focus on the next client instead of grovelling in anger and sadness over the lost one.  As you suggested, an agent/broker loses more than they gain with a face-off against a client.
May 01, 2008 12:08 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Margaret -  Thanks, I was preapared for beating...

I understand that there are more than one side to any situation, but I was concerned that punishing, and going after was a dominant.

May 01, 2008 12:13 PM
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.

I think it depends on the client.  If the client really hates your service, release them and move on.

If a client says "oh I have breast cancer" after your bring her an offer, then of course you release her because she has "breast cancer" and then she calls the buyer agent to say she is representing herself now and she'd like another offer.  No...they don't get off the hook.

 

May 01, 2008 12:15 PM
Geoff Scowcroft
Coldwell Banker - Studio City, CA

This is a business philosophy that smart business people learn. If your customer is unhappy, fix the problem or let them move on. Hanging on to a client that no longer wants to work with you could damage your reputation more than any possible sale you may make.

May 01, 2008 12:27 PM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro
Jon, I put something in special provisions that either the seller or the listing agent may terminate at any time with a 48 hour notice.  It works for me.  There have been those times where I want out also so it works both ways. 
May 01, 2008 12:43 PM
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS
Our office policy is that if they want to cancel their listing for whatever reason, they can, no strings attached.  Even to go with someone else, but they cannot sell to anyone who has seen it during the listing period without paying our office the whole commish.
May 01, 2008 01:04 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Melina -  I know, I know...

When I know that they would play this game, I simply register the buyer with Seller's agent. Did it several times. Everything was wonderful. One agent was the Seller, called me that my client called him and tried to engage him, but the agent told him the property was under contract.

The agent was full of indignation, but when the contract failed, he called my guy and tried to get him back. The roles have changed, now my guy, who by that time has signed Buyer Broker Agreement with us, was laughing at him... Go figure

May 01, 2008 03:37 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices
Geoff - Could agree more. Thank you for stopping by
May 01, 2008 03:39 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices
Marchel -  We usually specify that they can't leave during the first 90 days, and then it is up to them. We had people who put on the listing and a week later they change their mind. I do not want to waste time, so we try to have them agree. If not, it does not make sense for me to even put it on MLS. Then you look like an idiot when a week later it is "withdrawn".
May 01, 2008 03:43 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices
Virginia - Actually a very smart policy, and I will use it. I can understand when people change their mind, but not when they are trying to take advantage.
May 01, 2008 03:45 PM
John Gray
Windermere Real Estate - McKenzie Bridge, OR
McKenzie Valley Realtor

Good post and good responses.  We employ a little different twist on this in our listing discussions - it is part of our marketing strategy: we tell the sellers up front that if they  believe we're not doing our job marketing their property, they need to talk to us about it, and if they aren't happy with our service they should cancel the listing and go with another agent.  We won't penalize sellers for canceling listings if they are not happy with us (nobody has yet).  On the other hand, like Virginia, our contracts specify that if a buyer is brought under our listing, and writes an accepted offer within 60 days after cancellation, the seller will still owe us the commission specified in the listing contract.

Cancellation in a week???  Did the agent miss some big clues in the listing discussion???  If they want to cancel and you don't let them, you just burned a bridge for yourself and your company, and may have poisoned the water for any agent they deal with in the future.

May 01, 2008 05:24 PM
Lisa Lambert
The Law Offices of Elisabeth A. Lambert - Fresno, CA
Esq. 1031 Exchange Expert

Great information!! I think there is a fine line between protecting your business and protecting consumers. Realtors also need to protect themselves from opportunistic people. It's a tough line to walk.

May 01, 2008 05:44 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

John & Susan - I understand, but the problem with this is that if they relist with someone else, they do not owe the commission on the sale, even with the customer, who you brought. This is part of the language in the Listing Agreement here in Florida, so we can do it in cases, where the Seller cancels and then turns to the same people and sells to someone you brought.

But if they listed with another agent, then it is a lost cause.

As for a cancellation in one week, maybe this is a an overkill, but we had situations when we tell people that they will not jump out of the Listing for at least 90 days, and a Seller would not list because he still hopes that someone that looked at the house would come and buy (like with FSBOs).

May 02, 2008 12:01 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices
Lisa -  You are absolutely correct. We aren't angels, and our customers are sometimes quite the characters
May 02, 2008 05:02 PM