I love Real Estate Junkmail. It gives me so much to blog about…
I got this today:
You Will Be the One They Choose!
(edited out company name) is the gift your customers will keep in their wallets...permanently!
May I design one for you...with no obligation?
● Fits any wallet.
● Magnifies 4X.
● Your picture in full color.
● At 0.1 ounce it rides free in any mailing.
● Ideal gift for clients and prospects.
● Costs less than a dollar in quantity.
Want a sample? More examples? Special pricing?
Best regards,"Plant XXXXXXX.com on Your Farm and Reap a Golden Harvest!"
OK, so if Magnets are such powerful marketing tools, why aren’t you sending me a magent, as opposed to an e-mail? Matter of fact, since this e-mail in not in complaince with the Federal CAN SPAM act, why ARE you sending me this e-mail?
I have found that all of these gimmicks, to include magnetic buisness cards are a large waste of money. Anyone who has ever showed homes for any length of time will tell you that the name of the listing agent is not the same as the fly swatter, calendar or refridgerator magnet branded with the agent.
Why put a picture of yourself on it? NAR’s Profile of Buyer and Sellers of 2007 said that consumers interested in real estate are interested in the listing information 95% of the time and the agent info only 4% of the time.
Who wants some cheep magnet with your picture on it, holding up their kids art work to the fridge. I just don’t get it….
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