1. When leads call, answer ALL their questions about the property. Make sure you describe the home down to the most minute details. Talk at length about the pink tile in the foyer. Don't bother taking a name and number, why should you? If they are interested in the home they will call you. They sound like such nice folks, and you know that if they say they'll call you, they certainly will.
2. When a lead wants to see one of your company's listings, promptly drop everything and go show it.
3. Never qualify your buyers! I mean, they wouldn't be looking if they didn't have the money, right?
4. Once you get your license, that's it. No more training. Hooray! Why bother with all those stupid designations. I mean, your average Joe has no idea what GRI, CRS, ABR is. Just go out there and learn from the school of hard knocks. That's the way to do it!
5. Go to the office frequently. While there, make sure you socialize with as many agents as possible. When other agents are too busy, find out what the assistants are doing. If they are too busy also, go talk with any clients waiting out front. Networking, that's the name of the game, isn't it?
6. Never set goals! It's way too intimidating to think of all those things you want. Somehow it will all work itself out. Deep down inside you know you will be successful someday. Besides, life is an adventure. You don't want to bog it down with too much structure and boring detail.
7. Kind of have an idea of where all the neighborhoods are. You have GPS so you'll be fine once you get some buyers in your car. You never understood all the hoopla about "knowing your inventory", anyway. I mean, it's ever changing, isn't it?
8. When on a listing presentation, be sure to talk about yourself at length. Don't bother asking the seller too many questions. Boast about all your accomplishments, your kids' accomplishments, your dog Buffy, you know: build rapport. Be sure to compliment them on their fine taste in decorating, even if the home looks like a storm hit it. You're building rapport here; the first step in getting the listing.
9. Don't ever call on FSBO's or expireds. Too many pushy agents do that. You're not that type.
10. Follow up is boring. You know you can create a niche for yourself in this Real Estate business without all that nonsense. Being successful in Real Estate is all about being at the right place at the right time.
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