If you blog long enough you start working strategies. I am not now nor will I ever be an SEO guru, but I've learned a few things that work and contribute to making our phone ring.
One thing you want is to capture attention for your keywords. For us, that's mostly iterations on "patio homes", either by style, location, type, etc. We want to OWN page 1 when consumers search for patio home related terms. Sure we're not going to convert most people that find us, but we get enough to stick with us and our business grows.
You might have noticed over the last couple of weeks we've been pounding one topic kind of hard, writing a series of eight posts about the process of building a Cincinnati patio home. While we've touched on the bulk of the topics involved at one time or another, we'd never taken an organized approach to it.
So we wrote the posts and frankly comments were pretty low. That was as expected, and if it hadn't been for some highlights by Pat and Kathy in their Sunday posts, those comments would have been even lower. And you know what? That's totally cool with me because here is what we were after:
The above results are an incognito search using Google Chrome. Obviously results can vary and maybe there aren't going to be 100s and 100s of people searching "building a Cincinnati patio home", but if they do, they're going to find us.
Up first is a paid ad, but after that, we're on a roll. First organic spot is an ActiveRain post that was early in the series. Spots 2, 3, & 4 are more from the series on our ActiveRain Outside Blog dedicated to patio homes.
All those images? Those are from other patio home posts we've written.
Next up are the spots from our Wordpress site with general information and search on patio homes.
AFTER those spots, that is when local builders start showing up. And by the time you get to page 2 there's little relevant content left.
Now I don't know the rhyme or reason as to why spot 1 is AR and 2, 3, 4 are on the AR Outside Blog or why some of the later posts didn't rank. Perhaps I've got some tweaking to do yet (like finishing all the linking so no matter WHICH post someone finds, they'll have easy access to the rest of the series).
Bottom line, writing a series of posts can accomplish two major things for you:
1. Make you easier to get found for your keywords
2. Make it tougher to get blogger's block because you already have a planned list of topics.
Take the idea and run with it. Cover new construction communities, subdivisions on the lake, subdivisions with golf courses, whatever works for your business. Pick your words, write your posts, kick your competitors' rear ends :)
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of BLiz
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