What's My Harts Landmark Home Worth? April 2016

What's My Harts Landmark Home Worth? April 2016

• Properties active on the market: 7
• Single-family properties closed in April: 2
• Average sales price: $926,500
• Average list price: $945,500
• Sales price to list price ratio: 98%
• Average days on the market: 51
• Harts Landmark absorption rate: 3.5 months of inventory (a normal or steady market would be 5-7 months; anything under 5 months of inventory is considered a seller's market, above 7 months is considered a buyer's market).

Harts Landmark is experiencing a seller's market. This neighborhood is still under construction but existing homes have begun to enter the resale market. One of the homes sold in April was in that new category. Owners who have decided to sell to take advantage of the rise in prices since they built may have a difficult time.

While new construction is selling at list price or above, existing homes may not be as fortunate. There was one existing home sale in April, it sold for 96% of list. Given that the seller paid $910K, he likely took a loss after real estate commissions. 

Interestingly, this seller decided to list with an agent who is representing one of the builders in that neighborhood which is never a good idea. Sellers think listing with an agent who works for the builder will get them more exposure. That is not going to happen.

These listing agents rely on other agents to sell their new construction inventory. If a buyer contacts them, they are more likely to promote their builder's inventory, than your existing home. Harts Landmark sellers would be better off hiring an agent who has a significant internet presence that attracts buyers. We did just that recently. We sold a Harts Landmark new construction home. 

Wondering what your Harts Landmark home is worth? Just click the photo below and you will receive your home valuation instantly. No more forms to fill out and then wait for a response. You receive the report in seconds. 

A recent National Association of REALTORS® survey revealed that 92% of buyers begin their home search on the internet. Properties heavily marketed here have a greater opportunity to be found by home buyers. This goes way beyond just syndicating your home from the MLS to portal websites.

Because so many buyers are beginning their search online, photography has become an important marketing tool in selling your Harts Landmark home. The best way to showcase your home is through the use of professional photography. While the majority of listing agents will use professional photography, what they do with these photos is equally as important.

The internet has become the first showing. Your home is marketed here 24/7/365. You want your listing photos to be better than your competitions. Fortunately, the builder's agents in Harts Landmark aren't using professional photography. This gives you a huge advantage.

You also want these photos to be used to attract buyers to your home. This goes beyond creating a fancy brochure that sits in your home until buyers view it. Marketing today must be proactive, not passive.

We blast photos of your home all over the internet; using the newest technology to get the word out about your Harts Landmark listing. This includes the use of social media and blogging, something not many agents in the Franklin housing market are doing.

You probably found this post because of our online dominance for the Harts Landmark neighborhood. Wouldn't you think the agents who have been selling new construction there would dominate? Not so.

Here are a few things you'll see us do other agents don't. Franklin Homes Realty LLC creates a single-property website. This site is used in all our social media and blogging venues. It is optimized to be found in the search engines. For example,

this single-property website created for 403 Letitia Drive can still be found in the search engines, even though, that home sold last year.

Go ahead, Google 403 Letitia Drive, Franklin, you'll see it's still on page one of Google even though that house sold last year.

We began promoting 403 Letitia Drive before it was even listed in the MLS. It sold in just 16 days for 100.6% of list price. That's the type of marketing you want for your Harts Landmark home.

Given recent changes to the way our MLS sends out listing information to portal websites, it's important to have an agent who really understands how to aggressively market your home on the internet. Not all agents are created equal. You will find some agents have no internet presence at all. These agents hope their listings will be sold to local buyers. We give our sellers the opportunity to be found by a global market; buyers relocating to the Franklin area.

In addition, our photographer will record a video tour of your home. This will be an actual tour, not a slideshow of the photographs taken. There is a difference. This tour is an important tool when selling luxury homes. It's expensive which is why many agents don't commonly use video.

Buyers are searching for key features that your home may have. Our multiple listing service (MLS) has a limited amount of space to promote your property. It's hard to convey all the features your home has with 250 characters. That's right, 250 letters. That's not much longer than a tweet.

Blogging about your Harts Landmark home's features brings that information directly to buyers in search of a home just like yours; no matter where they are in the country. Many out-of-state buyers find us from our internet content about our listings and the Franklin area in general.

Not convinced Franklin Homes Realty LLC leads the pack in internet dominance for Franklin? Let me Google that for you. As you can see from the results, our website www.FranklinTNHomesforSaleOnline.com ranks in several places on the first page of Google. We are the only local real estate company to do that. The rest of the spots are taken by portal websites and national brokerages.

This placement isn't due to ads. The only way to rank in these spots is being recognized as an authority by Google in Franklin TN real estate. That is a very difficult thing to do for any brokerage, let alone, an independent brokerage like Franklin Homes Realty LLC.

Curious how we do this? When you get ready to sell your Harts Landmark home, contact Tammie White of Franklin Homes Realty LLC at (615) 495-0752. I'd be happy to share how we can do this for you.

Are you a buyer who has accidentally wandered onto this post? Click the photo to see Harts Landmark homes for sale.

Clipart courtesy freedigitalphotos.net.

About Tammie White, Franklin TN REALTOR®

Tammie White is a REALTOR® and Principal Broker/Owner of Franklin Homes Realty LLC in Franklin TN. Tammie works with relocation buyers looking to purchase a home in Franklin and the surrounding Williamson County area. She understands the way buyers search for homes making her an invaluable asset to Franklin home sellers. Her website, www.FranklinHomesRealty.com, has become the premier search tool for buyers moving to Franklin TN. She has been writing a real estate blog since 2009 and has been quoted in various publications including the LA Times, Skype.com, The Tennessean and Williamson Source.