The internet is a competitive landscape for real estate bloggers. We're going up against the big 800 pound gorillas of real estate trying to carve out a piece of the pie adequate to support our business.
It wasn't always that way, and once upon a time if you blogged anything at all you'd probably get found. The big competitors weren't out there and neither were other agents trying to increase their web presence.
Obviously, we're in a different real estate landscape now. Tons of companies offer platforms for agents to blog and get their message out.
Today, a single post on a topic might not have much chance of even seeing the first few pages of a search result, much less finding a place that the consumer will see you BEFORE they stop looking.
So what can you do? Repeat. Repeat. Repeat. Not literally of course. You're not going to gain anything by posting the same post over and over. The bots will go "DUPLICATE CONTENT" and move on.
But what you can do is repeat on a topic. New posts, same theme. If you've got a niche, you keep going for iterations on that niche.
For example if you want to develop inroads on new construction, you blog about the process and blog about new construction communities. Then you follow up with updates. Phase I is complete, another 21 homes coming in Phase II. It's August and the builder is offering a free finished basement with purchase, CALL NOW for details. Repeat with other new construction communities and other builders. Rinse, lather, repeat. Post. Post. Post.
Build YOUR topic authority. Do it enough and those bots might give you "extra credit" for being a subject matter expert and bump up your rankings. You're publishing lots of digital breadcrumbs to be found. Provide relevant, READABLE content and the odds of you getting found continue to climb.
You don't have to post daily, but you do need to post regularly if you want to capture attention. Blogging is an endurance event. It's well worth the time and effort, but you've got to keep on blogging if you want to maintain results.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of BLiz
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