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Editing

Reblogger
Real Estate Agent with Serving the Greater Phoenix and Scottsdale Metropolitan Area BR534744000 & BR540649000

John Meussner "Between contract work, creating addendums, marketing, and even email communication, we do a lot of written work.  When things aren't properly edited, misspellings & poor grammar abound, and every so often, something pops up that makes you scratch your head and say, "Huh?""

Right on target - and - re-blog!

Original content by John Meussner NMLS #138061 MMCD #1141

Editing

 

 

     As an English major, I've always been accustomed to having my written work edited.  Peer review, professional editing, and even doing a second (or third..or fourth) take myself are all ways I've caught errors, improved works, and put a best foot forward.  In real estate, editing isn't a regular part of the business, but it should be.

editing real estate marketing

 

     Between contract work, creating addendums, marketing, and even email communication, we do a lot of written work.  When things aren't properly edited, misspellings & poor grammar abound, and every so often, something pops up that makes you scratch your head and say, "Huh?"

 

 

     I stumbled upon a listing recently for what appears to be a pretty decent house.  By all appearances, a great property, priced well and appealing to many buyers in the market, especially first time buyers and investors.  That listing description, though?  It ends with- 

 

 

"There is many local fast food restaurants around this location.".

 

     I'm not even going to talk about the grammar.  My first thought was "Hunny, we may have to offer over-list for this beauty...there's a Carls Jr within walking distance!".  Despite the obvious fact that this home, like every home, is sure to have flaws, the only redeeming quality to get this home sold cannot be that a new buyer will be within walking distance to a daily Grand Slam breakfast.

 

 

     You have a home.  You have a neighborhood.  You have schools.  You have attractions.  You choose to talk about fast food restaurants?  Congratulations, your listing has something in common with just about every rest stop on our country's highways.  

 

 

     Editing.  Peer review.  It could have really helped here.  Simply saying "hey, what do you think of this?" would have inspired me, and I'm sure any other professional in the real estate industry to say "maybe focus on something other than the local Burger King?".  

 

 

     Not everyone is a terrific writer, and there's not enough time in the day for many people to become the John Steinbeck of real estate, but what does literally every real estate mentor, coach, and marketing system stress?  Outsource your weaknesses!  

 

 

     We work in a lonely industry.  We may love our coworkers and want to see them do well, but even the person next to us in the office is our competition.  For this reason, most people go at things alone.  We're one of a very few industries where even within the walls of our office, group-think is not something that is taken advantage of, and it should be.

 

 

     Want to improve your marketing?  See what your office neighbor thinks of it.  Ask for suggestions.  Toss it out there as a members only blog post & ask for comments.  You may learn a lot.  You may get a chance to fix a spelling or grammatical error before announcing to the world "My work is sloppy!" (whether that perception is deserved or not).  EDIT.

 

 

     Sometimes in the haste of writing a blog, I make an obvious screw up.  Often, I'll get a friendly email from a fellow rainer saying "hey dummy, it's 'there', not 'their'" (usually it's a bit nicer than that), and I greatly appreciate the editing help! Between your family, your clients, your office, and the internet, you have thousands of editors waiting to help, so start reaching out. 

 

 

Otherwise, you'd better get really familiar with the local fast food options, because you'll be submitting applications soon.

John Meussner

NMLS# 138061

Visit My Website!

 

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty

Comments (16)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

This is a great choice for a reblog. I hope others will read it  too.

Aug 17, 2016 10:50 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Tony and Suzanne Marriott, Associate Brokers ,

Thanks for re-blogging this post. Off to comment on John Meussner's well written post!

Aug 17, 2016 10:50 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Tony and Suzanne Marriott, Associate Brokers great reblog! I know I have some take aways! Have a Fabulous Friday!

Aug 17, 2016 11:43 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Tony and Suzanne - I am guilty, I confess.  I have to continue to catch myself. 

Aug 18, 2016 01:41 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Tony and Suzanne Marriott, Associate Brokers ,  I'm glad you reblogged this gem from John Meussner .  I had not previously seen it.  It's funny, but it is a common issue when putting in information on a Listing. It definately helps to have someone else proof read your work.  It may keep you from looking bad. 

Aug 18, 2016 05:17 AM
James Dray
Fathom Realty - Bentonville, AR

Good morning Tony and Suzanne Marriott, Associate Brokers English and math were my worse two subjects.  I'll leave it at that

Aug 18, 2016 07:55 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog Tony and Suzanne.  I enjoyed this post which I missed the first time around.

Aug 18, 2016 09:20 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Most of the time Larry is my English Major.  He catches all my mistakes, I hope...

Aug 19, 2016 12:44 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Thanks Gita Bantwal and  - thanks for stopping by with a comment!

Aug 19, 2016 10:18 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

You are welcome Dorie Dillard  - thanks for stopping by with a comment!

Aug 19, 2016 10:18 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Hope you did too Carla Freund  - thanks for stopping by with a comment!

Aug 19, 2016 10:19 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Good practice Grant Schneider  - thanks for stopping by with a comment!

Aug 19, 2016 10:19 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Agreed Larry Johnston  - thanks for stopping by with a comment!

Aug 19, 2016 10:20 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

That says it all James Dray  - thanks for stopping by with a comment!

Aug 19, 2016 10:20 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

You are most welcome Gabe Sanders  - thanks for stopping by with a comment!

Aug 19, 2016 10:20 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Makes sense to me Evelyn Johnston  - thanks for stopping by with a comment!

Aug 19, 2016 10:21 PM