Getting Back To The Basics

Real Estate Agent with Counselor

I became a Realtor in the late 1970's when the interest rate was beginning to soar for the first time.  Soon after being licensed the rate hit 12% and continued to climb to 21 1/2%!  Looking back I wonder how I made it through that time since I was a penniless single Mom with two kids to support.  The answer is: I didn't know any better!  I succeeded because I had no other choice.

The current market is much like that period in Real Estate.  Many Realtors have dropped out of the business, buyers are hard to qualify and it's a challenge to get your listings sold. The solution seems to be to get back to basics by connecting personally with your sphere and past clients,  expanding your presense on the web, holding open houses and sending out sold and just listed cards around your listings.

When the market is busy it can be hard to keep in touch personally with your past clients and this is a great opportunity to reconnect; see the changes they've made to the house and find out what is new in their lives. I've been as guilty as anyone in letting too much time go by without a face to face meeting with past clients.  If I can't take the time to stop in and see them why should I expect them to send referrals to me?




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