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How to get where you are going! Part 2 of 2

By
Real Estate Agent with Serving the Greater Phoenix and Scottsdale Metropolitan Area BR534744000 & BR540649000

 

Matterhorn

Haven Express at Keller Williams Realty Professional Partners


Strategic Plan - Part 2

(Click here to go to The Marriott Group Keller Williams Realty Professional Partners Strategic Plan - Part 1) 

 

Hercules STRENGTHS

Highly qualified and committed agents and staff

Affiliation with the fastest growing franchise in North America

Early adoption of leading edge technologies that improve the efficiency of our business while maintaining the same or higher level of customer service and quality transaction experience

Training - both franchise and team provided

Integrity and culture - of both franchise and team members

Ability to educate the consumer about the differences between the abundance of business models in the market

 Weakness

WEAKNESSES

Recruiting - Difficulty in finding "ideal" new team members to add to the team

Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/ administrative rather than productive activities

 

HurdlerOPPORTUNITIES

Growth in the luxury market (600K-1.2M) properties in our market

Growth in "international" transaction volume

Growth in corporate relocation volume

Growth in referral volume from other brokers

Continuingly increased leading edge technology available for integration into our business processes resulting in improved efficiency

 Threats

THREATS

Shortage of "ideal" candidates for continued team growthTraffic Congestion

Increasing number of differing business models causes confusion for consumers about which option is best for their needs

Regulatory bodies slow to act and enforce regulations, resulting in an uneven playing field and giving the advantage to those to choose to ignore "the rules"

 

 

Matterhorn

LONG TERM GOALS

2011 Team GCI of $30,000,000+, Stretch Goal $40,000,000

2011 Team Transaction Goal 3,000, Stretch Goal 4,000

Achieve team agent population of 500+

Keep Total expenses at or below 50% of Team GCI

  

Target

SHORT TERM GOALS

2007 Team GCI of $2,400,000+, Stretch Goal $3,200,000

2007 Team Transaction Goal 300, Stretch Goal 400

Keep Total expenses at or below 50% of Team GCI

Hold Weekly TMG Team Meetings

Hold Monthly TMG Leadership Meetings

Conduct 1st Quarter Review of Goals vs. Results April 17, 2007

Add Nine Buyer Specialists by May 31, 2007

All Buyer and Listing Specialists complete The Marriott Group Training Curriculum within 90 days of hire

Complete conversion of all systems to "paper free" by June 30, 2007

Conduct 2nd Quarter Review of Goals vs. Results July 17, 2007

Conduct 3rd Quarter Review of Goals vs. Results October 16, 2007

Sponsor Team Building Event in December 2007

Add Two Listing Specialists by December 15, 2007

Add Three Administrative Staff by December 15, 2007

Engage ADP as our PEO provider by December 15, 2007

Complete Goal Planning for 2008 by December 22, 2007

*** Note: We also have very specific web goals for 2007 - but that would be giving the game away! ***

 

Wrecking Ball

CRITICAL ISSUES

Recruiting - Difficulty in finding "ideal" new team members to add to the team

Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/ administrative rather than revenue producing activities

 

The Thinker

KEY DECISIONS

Recruiting - Difficulty in finding "ideal" new team members to add to the team

Develop and implement a carefully constructed, effective formal written recruiting plan by 3/8/07 to get the attention of qualified candidates, screen them against team membership criteria, and hire as appropriate.

Integration of recruiting prospects into Top Producer - working with Keller Williams International coach effective 2/27/07

Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/administrative rather than productive activities

Effective implementation of recruiting efforts will address this issue, including appropriate administrative and support hires.  Hire additional support by 3/31/07.

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That, in a nutshell, is it.  Once you have created your Strategic Plan, the Goals and Tactical Plans flow forth.  Hope you reach your destination safely! 

(Click here to go to The Marriott Group Keller Williams Realty Professional Partners Strategic Plan - Part 1)

 

Related Blog Posts from other Active Rain Members

Real Estate Web Placement - Plan for Success - Knowledge is Key! by Jim Crawford

RALPH ROBERTS *REAL ESTATE APPRENTICE* "Walk Like a Giant, Sell Like a Madman" by Ralph Roberts

Analyzing for your 2007 Business Plan by Elaine Reese

Business Plans & Blogs by Teresa Boardman

What is *YOUR* Job Description as a Real Estate Agent? What Elements Make You Successful? by Renee Burrows

Are Your Goals For 2007 Prioritized Correctly??? by George Souto

The Business plan by Gary De Pury

Add 'Giving' to your 2007 business plan by John Novak

Despite the Slowing Market, My Goal is to Double Sales in 2007 by Randy Prothero

 

All images courtesy of "Free Google Clip Art"

Posted by

About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty

Comments(21)

George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Tony, looks like you have put a lot of thought into this.

The clearer you map out the road you want to travel, the quicker you will get there.

Feb 24, 2007 01:18 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

Tony - I want to be so successful that I get to live and work in paradise.  Oh wait I am already here.  LOL

Aloha from Sunny Hawaii

 Tony thank you honoring me with the plug!  I enjoy reading your posts.

Feb 24, 2007 06:39 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty
George - Thanks for the comment!
Feb 25, 2007 02:23 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty
Randy - We plan to see you in paradise for the CRS Sellabration in 2008!
Feb 25, 2007 02:24 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Tony:  This is an excellent post and I think it is a good idea to put in a range for goals.  I never thought of that.  I always put low and  expect to exceed it.  Do you find yourself complacent in any way once you are reaching the upper end?

Thx for adding my link :)

Feb 25, 2007 05:42 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty
Renee - I've learned that goals should be a floor - not a ceiling - make sense?! :-)
Feb 25, 2007 05:46 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
The 2008 CRS Sell-a-bration will be a blast.  A few of the local agents and I have already started discussing possible side activities for the visitors to our lovely islands.
Feb 26, 2007 06:19 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty
Randy - Looking forward to it - HNL here we come!
Feb 26, 2007 11:49 AM
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
Wow - amazingly impressive goals list.  For whatever reason, I am particularly impressed with the short terms goal list and its detail/structure.  Anyone can lay out a list of goals and say that they want to have X gazillion transactions by the year 2020, but you lay the foundation for it in the short term as well.
Feb 26, 2007 06:31 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty
Kaushik - Thanks for the comment and hope all continues to go well in your part of the valley!
Feb 26, 2007 10:13 PM
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
Things are going quite ok down here!  Probably partly helped by the fact that the 'Marriott Gang' is a little more focused up towards the north and northwest parts of the valley ;)
Feb 27, 2007 06:31 PM
Aziz Abdur-Raoof
RE/MAX Rewards - Columbia, MD
Howard Co. Real Estate Scoop
Fail to plan --you plan to fail.  
Thxs for sharing.
Mar 09, 2007 03:01 PM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS

Tony - how many agents do you have now? How many staff?

Randy - guess a lot of us will be meeting in Hawaii in January - should be even more fun than any of the Sellabrations in the past. Please tell us soon what you have in mind for optional sightseeing or add-ons so that we can allocate the time and travel arrangements where appropriate. 

Jul 05, 2007 11:22 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Kaushik I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Oct 04, 2015 12:06 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Aziz Abdur-Raoof I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Oct 04, 2015 12:07 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Sharon Simms I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Oct 04, 2015 12:07 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Enjoyed this post and want to read more - try this one - Peacocks and Pickles for Christmas 2015!  Wishing you a prosperous and Happy New Year!

Jan 12, 2016 10:35 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:18 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:18 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:18 AM