The Marriott Group Keller Williams Realty Professional Partners
www.PhoenixArizonaHomeSearch.com
Strategic Plan - Part 2
(Click here to go to The Marriott Group Keller Williams Realty Professional Partners Strategic Plan - Part 1)
STRENGTHS
Highly qualified and committed agents and staff
Affiliation with the fastest growing franchise in North America
Early adoption of leading edge technologies that improve the efficiency of our business while maintaining the same or higher level of customer service and quality transaction experience
Training - both franchise and team provided
Integrity and culture - of both franchise and team members
Ability to educate the consumer about the differences between the abundance of business models in the market
WEAKNESSES
Recruiting - Difficulty in finding "ideal" new team members to add to the team
Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/ administrative rather than productive activities
OPPORTUNITIES
Growth in the luxury market (600K-1.2M) properties in our market
Growth in "international" transaction volume
Growth in corporate relocation volume
Growth in referral volume from other brokers
Continuingly increased leading edge technology available for integration into our business processes resulting in improved efficiency
THREATS
Shortage of "ideal" candidates for continued team growth
Increasing number of differing business models causes confusion for consumers about which option is best for their needs
Regulatory bodies slow to act and enforce regulations, resulting in an uneven playing field and giving the advantage to those to choose to ignore "the rules"
LONG TERM GOALS
2011 Team GCI of $30,000,000+, Stretch Goal $40,000,000
2011 Team Transaction Goal 3,000, Stretch Goal 4,000
Achieve team agent population of 500+
Keep Total expenses at or below 50% of Team GCI
SHORT TERM GOALS
2007 Team GCI of $2,400,000+, Stretch Goal $3,200,000
2007 Team Transaction Goal 300, Stretch Goal 400
Keep Total expenses at or below 50% of Team GCI
Hold Weekly TMG Team Meetings
Hold Monthly TMG Leadership Meetings
Conduct 1st Quarter Review of Goals vs. Results April 17, 2007
Add Nine Buyer Specialists by May 31, 2007
All Buyer and Listing Specialists complete The Marriott Group Training Curriculum within 90 days of hire
Complete conversion of all systems to "paper free" by June 30, 2007
Conduct 2nd Quarter Review of Goals vs. Results July 17, 2007
Conduct 3rd Quarter Review of Goals vs. Results October 16, 2007
Sponsor Team Building Event in December 2007
Add Two Listing Specialists by December 15, 2007
Add Three Administrative Staff by December 15, 2007
Engage ADP as our PEO provider by December 15, 2007
Complete Goal Planning for 2008 by December 22, 2007
*** Note: We also have very specific web goals for 2007 - but that would be giving the game away! ***
CRITICAL ISSUES
Recruiting - Difficulty in finding "ideal" new team members to add to the team
Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/ administrative rather than revenue producing activities
KEY DECISIONS
Recruiting - Difficulty in finding "ideal" new team members to add to the team
Develop and implement a carefully constructed, effective formal written recruiting plan by 3/8/07 to get the attention of qualified candidates, screen them against team membership criteria, and hire as appropriate.
Integration of recruiting prospects into Top Producer - working with Keller Williams International coach effective 2/27/07
Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/administrative rather than productive activities
Effective implementation of recruiting efforts will address this issue, including appropriate administrative and support hires. Hire additional support by 3/31/07.
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That, in a nutshell, is it. Once you have created your Strategic Plan, the Goals and Tactical Plans flow forth. Hope you reach your destination safely!
(Click here to go to The Marriott Group Keller Williams Realty Professional Partners Strategic Plan - Part 1)
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What is *YOUR* Job Description as a Real Estate Agent? What Elements Make You Successful? by Renee Burrows
Are Your Goals For 2007 Prioritized Correctly??? by George Souto
The Business plan by Gary De Pury
Add 'Giving' to your 2007 business plan by John Novak
Despite the Slowing Market, My Goal is to Double Sales in 2007 by Randy Prothero
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