A Better You: Not Just Me, Myself And "I"!
**Reblog**
Have you defined your Unique Value Proposition? Do you know what sets you apart from the competition? Does your "elevator speech" sum up what you have to offer?
The dynamic duo of Ron and Alexandra have awesome, easy to implement ideas to advertise YOU!
In a previous post about our Mid-Year Business Check Up, we mentioned a very important paradigm shift that is now required if you are interested in achieving market leadership in your marketplace. There seemed to be a bit of confusion about this topic, so this post is intended to make this crucial point even clearer.
The paradigm shift that we are referring to is this: The business of residential real estate is no longer a game of marketing real estate; it is a game of marketing YOU!
Due to public access of real estate listing information via the Internet, everyone has the exact same inventory, with the exception of pocket listings. That makes both the information and YOU a commodity.
Here is where the clarity is needed. By YOU we mean your unique brand of doing business. We have to assume that most competent agents have knowledge of their marketplace, good negotiation skills and have integrity. Can you see that even these fine qualities become commodities? In this context what makes YOU stand out?
That is why it is so important to identify what you can do better than anyone else, express your unique promise of value is just a few words, and then BRING A BETTER YOU TO THE GAME by doing the following:
- GET OUT THERE AND MEET MORE PEOPLE FACE-TO-FACE THAN YOUR CLOSEST COMPETITION. BE INTERESTED, NOT INTERESTING.
- COMMUNICATE YOUR UNIQUE PROMISE OF VALUE TO MORE PEOPLE THAN YOUR COMPETITION
- BE MORE VISIBLE IN YOUR COMMUNITY THAN YOUR COMPETITION
- CONSISTENTLY STAY IN TOUCH WITH YOUR EVER-EXPANDING REFERRAL BASE, AND DO SO BETTER THAN YOUR COMPETITION
- ASK MORE PEOPLE TO INTRODUCE YOU TO MORE PEOPLE
That is what we mean by marketing YOU, a BETTER YOU, not just me, myself and I.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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