You Suck as a Salesman - Agent Advice!

By
Real Estate Agent with www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209
http://actvra.in/4Vsb

You Suck as a Salesman - New Agent Advice!

What's your story?Sadly, this is a true story!  I can laugh about it now but, when it happened, I went through many sleepless nights!  I shared it on one of Barbara Todaro's posts and she encouraged me to post my own blog about it for more exposure than merely a comment!  Thanks, Barbara!

 

When I was in real estate school, a friend of friends of ours, contacted me to share that he had lost both of his parents in the past 6 months and had the estate to sell.  He wanted me to be the listing agent.  Of course, I was honored but, I was still in school, hadn't gotten my license yet and, after careful thought, responded, "I'm so sorry but, I haven't even gotten my real estate license yet so, I can't help you."  

 

He informed me that he would be happy to wait - they had a lot of cleaning out of 50 years of 'stuff' from the house.  My response, "Joe, I'm honored that you thought of me but, you need someone who knows the business to represent you when you're ready.  I am happy to make an introduction for you - I have a great agent in mind for you!"  

 

You suck!

This gentleman is a salesman and has been for many years.  He said - and I'll NEVER forget this - "You suck as a salesman!  Who BETTER to market my property than someone who works 40 hours a week SOLELY for me?!  I'm waiting for you to get your license and that's that!"

 

Oh, I was a NERVOUS WRECK for WEEKS!  Shortly thereafter, I sat for my exam and got my license.  As soon as I got through the MLS training, paid all of my fees and got the courage, he was my first 'prospecting' call!  

 

Mind you, I was a nurse in my former life so, although being told that I 'sucked,' I feel it has served me well.  My first job was to get this family's estate sold by hand-holding, asking my broker TONS of questions and 'taking care' of my very first clients. 

 

What worked for me then, still works now:

  • I created my own marketing (flyers, business cards and brochures).  *I look back now and my marketing was so pitiful - it would not have been able to 'stand alone,' for sure!  Adding the following to my arsenal got me past my pitiful marketing! -
  1. I went door-to-door in the neighborhood, passing out Just-Listed flyers and introducing myself
  2. Advertised a WEEKEND open house while they wrapped up their final 'cleaning' and landscaping.
  3. Spent an entire weekend at my only listing, meeting neighbors and prospective buyers!
  4. After my Sellers went under Contract, I went back through the neighborhood, sharing the news with the neighbors via another hand-made flyer!  
  5. Finally, the MINUTE I got out of Closing, I FLEW to the office, learned how to change the status in MLS to SOLD, grabbed my JUST SOLD flyers that I had printed before heading to Closing and hit the streets again.

 

YES!  I sold it!I sold the house in record time - my very first listing was the last to hit the market in that neighborhood and the first to sell!  I got 4 new listings from that one sale!  I never even had to pay a dime for any marketing or advertising other than my paper & print cartridge costs for the first year of business!  Then, of course, I wanted more and began to learn that this was not the only way to generate business and I seriously needed a professional to help me with my marketing!     

 

I definitely learned a valuable lesson!  Thankfully I was blessed with a fantastic first client, who was brutally honest with me...and I paid him back by working incredibly hard to get his estate home sold.  

 

I learned SO much with that first transaction but, the learning didn't end there - It's been over a decade in the business and I still consider myself in 'learning mode.'  So, if learning the ropes scares you, that's perfectly normal - surround yourself with a broker who will give you the support that you need.  Find a mentor and don't let go!  IT WORKS!!  

 

And, you'll never be told, "You suck!" again!

© Debe Maxwell | The Maxwell House Group | SavvyBroker@me.com | You Suck as a Salesman - Agent Advice!

close

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 08/28/2016 10:52 AM
  2. Patricia Kennedy 12/31/2016 03:52 PM
Topic:
Real Estate Best Practices
Groups:
Active Rain Newbies
Bloggers Choice Selections
Bananatude
ActiveRain MasterMinds
Inspiration Station

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
1,542,114
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I've been a salesman my entire life (funny, I wrote on this subject today too) and it makes no difference what the product is. It's the same skills of helping someone find the right situation and moving on it. A smart person can learn the mechanics, as your client knew about you. 

Sep 04, 2016 03:45 AM #62
Rainmaker
2,375,947
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I am glad Barbara encouraged you to tell your story.  We would never have guessed it by the very professional posts you are known for writing, and the eloquest words you use to describe your listings.  You have learned well!

Sep 04, 2016 05:01 AM #63
Rainmaker
3,009,145
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debe Maxwell,

I just caught our post on Patricia Kennedy's post on her favorites of the week! I'm so glad Barbara Todaro encouraged you to tell your story! What a beginning in real estate with your first client..you've come a long way baby!!

Sep 04, 2016 09:30 PM #64
Rainmaker
2,386,989
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Patricia chose to high light your post this week!  Great stuff!~

Sep 04, 2016 11:50 PM #65
Rainmaker
715,001
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I would colist with another senior agent and follow her steps.  In our area now most properties have two listing agents or a team, its purpose each has a role to play. The 90 hours of class room training is not adequate to prepare for a the worst vultures out there.  I am happy you made it through flawlessly.

Sep 06, 2016 12:37 AM #66
Rainer
205,431
Derrick Guevremont
Counselor Realty of Rochester - Rochester, MN
Rochester MN Homes for Sale

That was very fortunate for you that he knew your career needed his business and trust and insisted on getting through to you.  I'll bet you were less likely to turn down business after you proved to yourself you could handle it!

Sep 06, 2016 08:30 AM #67
Rainmaker
3,051,866
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Debe

Thank your for sharing your insight . . . . and telling it like it is.

Good luck and success.

Lou Ludwig

Sep 22, 2016 11:49 AM #68
Rainmaker
3,051,866
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Debe

Congratulations on a well desired feature on an outstanding post.

Good luck and success.

Lou Ludwig

 

Sep 22, 2016 11:51 AM #69
Rainmaker
905,253
Richard and Beth Witt
Long Island Cash Home Buyer - Massapequa, NY
Long Island Cash Home Buyer 516-330-6940

Debe... What a stupendous story...  When I saw the title I was... well that sucks... as I read on and on I got to see that "You Suck" was a great gift and you took real good care of it... Happy Day 

Oct 03, 2016 06:53 AM #70
Rainmaker
905,462
June Piper-Brandon
Remax New Beginnings - Baltimore, MD
Piecing Dreams One Home at a Time

What a great story.  Mine is not that dissimilar and I think I need to get back to where I was when I started in this business, back to basics. 

Dec 31, 2016 04:08 PM #71
Rainmaker
831,335
Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

What a beautiful way to start your career. It proves that you are not a saleswoman, but a caring individual that works toward fulfilling one's client's goals. You are a giver. Wishing you a wonderful New Year filled with bountiful clients.

Dec 31, 2016 04:10 PM #72
Rainmaker
51,163
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

What a great story and a strong start to your real estate career.  You definitely put a lot of effort into that sale, and it paid off!  I hope you have a wonderful 2017.

Jan 19, 2017 05:39 PM #73
Rainmaker
885,390
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

I agree with Barbara - this is probably one of your most educational posts you've ever written.

In fact, I'm meeting two ladies today who have been in business many years, but they need help getting to the next level. They asked me to coach them along for a few months to get them going again, and I'm going to share this post.

I've known these ladies for over 10 years and they know I will be honest and sometimes blunt to an extreme. But the bottom line is that they need to do the things that you are talking about here. You can't send out a few e-mails and expect everyone to come running.

Have a great week, we need to talk some time.

Feb 08, 2017 05:58 AM #74
Ambassador
1,941,486
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Richard and Beth Witt - I'm realizing now that I failed to respond to your comment!  Yes, it was a blessing and who knew that 'name-calling' would motivate anyone!  LOL

Feb 10, 2017 04:08 PM #75
Ambassador
1,941,486
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

June Piper-Brandon - Back to basics DOES work!  At least it works for me and I'm so thankful that I realized that soon enough to 'save' my new business!  (whether consciously or not!  LOL)

Feb 10, 2017 04:10 PM #76
Ambassador
1,941,486
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Les & Sarah Oswald - sorry for the tardy response but, I don't check my 'log' daily and missed a lot of comments on this one for some reason!  

Thanks so much for the kind words and I do hope that your 2017 has started out bountiful for you as well!

Feb 10, 2017 04:11 PM #77
Ambassador
1,941,486
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Beth Bromund - Barbara Todaro had posted something and I mentioned, in a 'mini' version of this story in my comment to her.  She's the instigator of this post but, I'm so glad that I shared it!  I hope you're having a fabulous start to your 2017 also!

Feb 10, 2017 04:13 PM #78
Ambassador
1,941,486
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Larry Brewer - Benchmark Realty llc!  Well, what a wonderful compliment - THANK YOU!  Yes, it takes getting out there and beating the streets, making calls and basic actions that we often don't enjoy doing that much.  BUT, they pay-off and the ROI is phenomenal too!  Best of luck with your coaching - I can't imagine a better one - lucky ladies!

Feb 10, 2017 04:22 PM #79
Rainmaker
885,390
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Thanks for the compliment, these ladies just need to get back to the fundamentals like you talk about here. They really do a good job representing their client's, they just need more of them.

Feb 11, 2017 09:32 AM #80
Rainer
7,597
Les Peralta
Real Estate Leads Prospector - San Francisco, CA
Real Estate VA Services

What an inspiring story! That "jolt" did set you up to a great start and it's awesome that you never stopped to continuously learn new things and improve your methods---something every agent needs to consistently do as real estate is an ever evolving business. :)

Feb 16, 2017 04:24 AM #81
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
1,941,486

Debe Maxwell, CRS

Charlotte Homes for Sale - Charlotte Neighborhoods
Have questions about Charlotte? How may we help?
*
*
*
*
Spam prevention

Additional Information