"Carmel-by-the-Sea is a very competitive real estate market."

By
Real Estate Broker/Owner CA#01772851 HI#RB21268

This was said to me by an out-of-the-area real estate agent who came to my office here in Carmel-by-the-Sea to talk to me about becoming one of my agents, to hang his license in my brokerage, Rothwell Realty Inc.

IT DEPENDS HOW YOU LOOK AT IT.

Yes, there are many agents here who have been around for years and their names pop up on listings.

But there's another side to it.

Yes, they have the listing, but where are the buyers coming from?

THEY COME FROM OUT OF THE AREA MOSTLY WHO HAVE NO LOYALTY TO A SPECIFIC AGENT.

So chances are they are driving around looking at homes in their preferred area and picking up real estate flyers next to yard signs placed there by  agents who believe in them. And, yes, here in Carmel-by-the-Sea those boxes empty out fast.

BUT IT'S MORE LIKELY THAT THE SERIOUS PROSPECTIVE BUYERS CHECK OUT LISTINGS ON THE INTERNET BEFORE THEIR ARRIVAL.

And, again, there is no loyalty to any one agent, these listings speak for themselves.

SO THE THING TO DO IS TO GET THAT BUYER'S ATTENTION IN OTHER WAYS TO BUILD A BOND.

What is my way?

I have a whole slew of websites out there that entice the prospective buyer to choose our area to purchase their property. One of my most successful one is www.CarmelValleyCalifornia.com which gets about  7,000 unique visitors to it every month and they mostly come there by an organic GOOGLE search of "carmel valley california".

On this website they will find out about restaurants, shopping, lodging, wine tasting, etc. in Carmel Valley.

Why Carmel Valley? Because it's not far from Carmel-by-the-Sea which is actually a very small city of only one-square-mile, a beautiful place, but there are only so many homes here. A high percentage is already owned by absentee owners.

So my emphasis, at least on this particular website, is to talk to potential buyers who are looking beyond Carmel-by-the-Sea to purchase their home.

AND HOW DO I CATCH THEIR ATTENTION? BY BRANDING MY IMAGE ALL OVER THE PLACE:

1. My center piece is a very pricy 1-page ad I took out in CARMEL Magazine (nope, not the car, the RIGHT side). A version of this will run for ONE YEAR.

Note, on the ad I also sell my Hawaii brokerage. Why? Because many people here also own or want to own property in the Hawaiian Islands.

 Rothwell Realty Inc. ad in Carmel Magazine

2. My new yard sign, BELOW, which is a version of it:

 Hella Rothwell real estate yard sign

3. New Business Card, official new profile photo etc. use some version of this layout as well.

Hella Rothwell's profile photo

4. Then I have a banner that is on my various websites:

Rothwell Realty Inc. banner on websites

5. Developed some new and reworked some old websites:

(1) Developed a new "search" website, www.rothwellrealtyinc.com - you just have to click on it rather than my using an image here.

(2) Using that image on my corporate websiste, www.rothwellrealty.com - this is my corporate website that uses this branding image here and there.

(3) Even my Hawaii brokerage website www.HellaHawaii.com--yes, I am a broker in Hawaii as well--and I am using part of this image on it.

 

FINAL ANSWER?

I AM CARVING OUT MY OWN NICHE THROUGH BRANDING.

 

This is my contest entry into http://activerain.com/blogsview/4924448/end-of-summer-going-into-fall-market-me-contest

Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Buying or selling oceanfront, oceanview, commercial or any type of property in Carmel-by-the-Sea, Pebble Beach, Pacific Grove, Carmel Valley and Big Sur?

Call me and let's meet at beautiful Carmel Beach, in my Carmel-by-the-Sea office on Dolores between 5th & 6th, or in any of the wonderful restaurants, coffee bars, or wine tasting rooms that this city-in-the-forest is known for.

Or let's meet over the phone if you are out of the area.

Listing your property? Call me first and let's establish its value and what it will take to get it ready for sale to get the highest sales price. 

Buying a home? If you are from out of the area, I will preview property on your behalf.  Please call me to discuss how I can help you attain your real estate needs. 

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information

www.HellaRothwell.com & www.RothwellRealty.com

& www.HellaHawaii.com

Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.

 ________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

 

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo

 

Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

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Ambassador
2,276,318
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

This is great advice.  We need to stand out in the crowd.

Featured in BananaTude!

Aug 30, 2016 05:55 AM #1
Rainmaker
1,395,939
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

Hella M. Rothwell, Broker/Realtor® I think every inch of California is similar to Carmel-by-the-Sea.  Great post!

Aug 30, 2016 05:58 AM #2
Ambassador
3,366,922
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

And what a lovely piece of advertising that is and just the ticket to convey beach, lifestyle and sevice.

Aug 30, 2016 11:04 AM #3
Rainmaker
2,390,493
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Outstanding entry into the contest Hella, I love your branding!

Aug 30, 2016 12:49 PM #4
Rainmaker
785,316
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Some even bring their own agents to look together. People are surprised to learn homes in Carmel is not too bad. SFBay would be a place people are shocked to find anything under 2M is shack....

Aug 30, 2016 02:37 PM #5
Rainmaker
397,179
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

I LOVE your marketing pieces, Hella. They are FABULOUS!!

Sep 01, 2016 12:32 PM #6
Rainmaker
449,566
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Pat Starnes - Thank you, I appreciate your comment.

Sep 03, 2016 12:28 AM #7
Rainmaker
635,743
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your California Real Estate Broker" TM #oclauren

Thanks for your entry in the contest.

What's your instagram and twitter name? I don't see it here. Call me or text me 949.310.4960

Lauren Selinsky

Sep 08, 2016 06:26 AM #8
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Rainmaker
449,566

Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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