8 ways to warm up your sphere and win more listings this fall

By
Real Estate Technology with SmartZip

 

You have the contact information of hundreds, maybe even thousands of friends, neighbors and contacts in your CRM -- but do you know how to mine your database for listing opportunities? Here are eight awesome ways to engage potential sellers in your sphere this fall.

 

1. Offer a great discount

Team up with a local car wash to offer a Buy One, Get One deal you can print and distribute residents in your neighborhood and sphere. It doesn’t have to be a car wash deal, of course. You could also partner with a restaurant, bakery or any local business to give a discount on a certain product or date. Just make sure it’s dual-branded to represent your business.

 

Pro Tip: September is one of the busiest months of the year for families with school-aged children. If there’s an upcoming night with a school open house, soccer club meeting or other widely attended event, partner with a restaurant to give 15% off meals that particular evening. Every parent will thank you!

 

2. Give the gift of beans

Coffee beans, that is. Look over your CRM to find the homeowners who have been in their homes for five years or more. If it's within budget, send them each a $5 coffee gift card to a local chain or Starbucks. Send a personal note, saying that you're thinking of them as they send their kids off to school // prepare for empty nest mode // enter their fifth year of coaching the local soccer squad.

 

Sphere too big, budget too small? Consider SphereTargeting, which uses predictive analytics to tell you who has the highest selling intent among your personal contacts. Get a quick demo today.

 

 

3. Socialize your recent accomplishments

The next time you have a brag-worthy sale, be sure to post and boost the information on your social media channels. Here’s a sample post to get you started:

 

Image overlay text: JUST SOLD IN THREE DAYS — FOR 12% OVER ASKING!

 

Post text:  "Even in today's crazy low-inventory market, I'm still getting my clients 8% more than the average county closing price! Call me if you want to talk about selling your house or getting a market value estimate."

 

4. Host a pumpkin patch event

As October approaches, work with a local nursery to buy pumpkins in bulk, then host a pumpkin patch event at a local park. Set up tables with hot chocolate, coffee and apple cider to keep parents and kids warm as they peruse the selection. In your flyer and online promotions, be sure to advertise it as “first come, first served” to boost excitement and get early turnout.

 

5. Run a jack o'lantern contest

If you’d prefer to steer clear of pumpkin distribution, you can also hold a quick and easy pumpkin carving contest. Drop off a flyer to every house in your neighborhood and sphere, requesting that they enter the contest by:

 

  1. Liking your business page/account on Facebook, Instagram or Twitter

  2. Posting their jack o’lantern on their own profile

  3. Tagging your profile in the photo along with the message: “Boo! This is my entry for @Jane C. Agent’s Spooktacular Pumpkin Carving Contest! #JaneAgentSpooktacular”

  4. Track all entries via your own hashtag, then give rewards (gift cards are great) for the scariest, cutest and most original pumpkins

  5. Post the winners (or all entries) in an album on Facebook wall or a collage on Instagram. Tag the winners and follow up with their reward

 

6. Run brand-building online ads

While you’d never forget to share a Just Listed // Just Sold campaign to your farm, it can be easy to lose touch with sphere contacts over time. Consider designing some general ads with your name and expertise, then run the on social media channels targeting people you already know. In some cases, they may be ready to list or have a friend who needs the help of a local expert.

 

Wish you could run retargeted ads to your sphere on social media and highly-trafficked websites? Now you can. With SphereTargeting’s Brand Booster Ads, you can target your sphere by IP address, ensuring that they see you (and your brand) wherever they search online.  

 

 

7. Share your bounty

Here’s a great idea shared with us by agent Shannon Brooks, of Engel & Volkers Downtown Minneapolis. Rather than giving a bag to every member of your farm, distribute the bags to your sphere or host an event to collect the donations.


“Each fall and spring, I drop off branded grocery bags to all the homes in my farm, and I door knock to drop them off and ask for any non-perishable food donations they could contribute to local food shelves. It started off with basic paper bags, but now it has evolved into a branded bag with my name and brand, and my lender and title partner’s brands, too!

 

“This started as a great way to help my own community but after I shared it with other agents locally and nationally, I realized it was a great strategy for agents who don’t like to door knock in a traditional sense. Going door to door to sell yourself can be difficult, but when you’re working on behalf of a community need, it’s easy to speak with each homeowner and make an impact.”

 

8. Share a cup of coffee or wine -- and ask directly for referrals

Asking for referrals can feel awkward, but it doesn’t have to be. Make a goal to invite one member of your sphere out for a cup of coffee or a happy hour each week. Chat with them about the topics you know best — if you sold their house, ask how they’re enjoying their new downsized abode. If you worked together on the PTA, commiserate about the failed bake sale that only made $12. Whatever it is that brought this person into your life, create a casual and personal conversation that doesn’t feel forced. When they ask how you are, be sure to remind them that your business is powered by referrals from people like them.

 

Here’s a sample script:

“Business is booming and we actually just hired a new administrative assistant so we can support even more clients. And, after helping the developer over at Edens Bluff, we’ve expanded our reach to the west side of Avonsdale. Do you know anyone looking or who needs help this fall? I’d love to help them out!”

 

Need help finding opportunity in your sphere?

Our new product, SphereTargeting, is designed to help agents like you find likely sellers from the contacts you already know. SphereTargeting can mobilize ads to your entire sphere so you’re in a position to land more referrals, while turning up the heat on the contacts who are most likely to sell — so you earn repeat business.

 

To learn more about SphereTargeting, reach out for a no-pressure demo today.

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Lesley Wilson-VanGoethem 09/05/2016 12:05 AM
  2. Winston Heverly 10/29/2016 09:40 PM
Topic:
Real Estate Sales and Marketing
Tags:
real estate listings
real estate seller leads
smartzip
spheretargeting
sphere seller leads

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Rainer
44,153
Sana Solanki
Kingsway Real Estate - Brampton, ON
Homes!

Yes agree with Carol, excellent timing.  I too love the Jack O'lantern idea and will incorporate it this year.  Thank you for sharing your ideas.

Sep 03, 2016 01:31 AM #5
Rainer
22,487
Jeremy G
ZrysMedia - Sacramento, CA
Advanced SEO Expert. I give free Expert SEO advice

Great post!

 

Similar to your #2 Gift Of Beans, I send out a lot of E-Gift Cards (gift cards that are e-mailed and can be redeemed online). Starbucks gets sent out the most, haha. Their denomination is always $10 or more (price varies upon internal factors) and it makes current customers have a happy surprise in addition to thanking leads for consultations.

#6 Branding, is a must. Glad you shared that as most people do not brand as much as they should.

 

Solid advice and thanks for sharing, much success to your business.

Sep 04, 2016 07:44 PM #6
Rainmaker
405,564
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

These are great suggestions...and a lot of extra work!  Would pay off though. I like the coffee idea celebrating the 5 year anniversary of moving into the home.

Sep 05, 2016 07:57 AM #7
Rainer
14,803
Rebecca H. Shaffer
RiversEdge Homes & Properties - Lebanon, TN
The Homesteading Realtor

Fantastic reason to go door knocking-food pantry! Thanks for the great ideas. 

Sep 05, 2016 10:52 AM #8
Rainmaker
275,955
Melissa Jackson
United Country Real Estate FW - Fort Worth, TX
REALTOR® Matching Buyers & Sellers

These are wonderful ideas!  Thanks for sharing.

Sep 13, 2016 06:25 AM #9
Rainmaker
177,787
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

This did get me thinking about ways to reach out to my sphere, and ways to add to my sphere. 

Sep 15, 2016 05:27 AM #10
Rainmaker
882,378
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

What a great post! I am going to use some of these soon!

Sep 18, 2016 08:35 AM #11
Rainmaker
1,315,708
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

These are great ideas.  I am going to try out one of them soon.

Sep 18, 2016 01:06 PM #12
Rainmaker
48,150
Amy Kramer
Coldwell Banker United Realtors, subsidiary of NRT LLC - Austin, TX
Realtor serving Austin and surrounding communities

Nice post with a lot of great ideas. Thanks!

Sep 27, 2016 10:48 PM #13
Ambassador
2,596,747
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do a "branding event" annually by inviting my community to bring their children to my office on Halloween.  I always have punch and fresh baked cookies and also treats for them to take and always some branded give a way for their parents.  I love the idea of asking them to bring a canned good for the food pantry locally.

Sep 27, 2016 10:53 PM #14
Rainer
297,208
Gloria Laughton Allston
COLDWELL BANKER/PRINCETON - Princeton, NJ
GREEN, SFR

Very good post - thank you.

Sep 27, 2016 11:01 PM #15
Rainmaker
114,952
Alison Creamer
Keller Williams Elite - Virginia Beach, VA
Realtor,MRP,ABR, CDPE,IMSD,HamptonRoads

Great ideas!  I like the collecting food pantry items and jack-o-lantern contest! Thank you!  

Sep 27, 2016 11:19 PM #16
Rainmaker
157,710
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Great featured post!

 

I love the #1, can't have enough strategic alliances!

 

Fergie

Your Vibe Attracts Your Tribe

Sep 28, 2016 12:20 AM #17
Rainmaker
1,601,078
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Wow these events could turn your Fall into a record breaking quarter !!!

Sep 28, 2016 12:46 AM #18
Rainmaker
517,484
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks for posting your ideas!

Sep 28, 2016 05:55 AM #20
Rainer
98,750
Curt Hess
ExecuHome Realty - Annapolis, MD
Luxury Home Consultant, Team Leader & CEO

Bottom line: Do something/anything to stay in touch. Stats show that 85% of sellers WANT to use the agent that helped them buy, but 70% of those folks lose contact with their previous agent. Don't let that happen to you!

 

Sep 28, 2016 08:32 AM #21
Ambassador
2,193,531
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I love the ideas - and you're right, now is the time to get busy with one or more of these!

Oct 01, 2016 02:22 PM #22
Rainmaker
2,508,157
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great ideas here. thanks for the great tips here.  This will come in handy.

Oct 09, 2016 08:38 PM #23
Ambassador
3,576,235
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

SmartZip Analytics - definitely time for a Pumpkin event as we get closer to Halloween!

Oct 17, 2016 02:11 PM #24
Rainmaker
351,996
TODD PICCONI - FREE STAGING
TODD PICCONI REAL ESTATE - Ontario, CA
Your #1 Choice for Southern California Real Estate

Awesome ideas...love the grocery bag and 15% off at a local restaurant ideas!  Thank You for sharing, Judy!  

Sep 05, 2017 11:38 PM #25
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