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Let's Just Pull The Price Out of a Hat!

By
Real Estate Broker/Owner with Home Jane Realty BRE# 01439865

This is just getting old, and if it weren't so sad you would have to laugh.

Prices of rentals and sales are coming on the market for the most ridiculous prices. There is absolutely no sane reason for some some of the numbers. Heaven help us if there is no direct comp, because that's whenPrice your home right! you really wonder what the agent and/or seller are smoking.

I know inventory is low here, but come on guys, buyers are really not that uneducated that they are going to just throw their money away. The well priced homes will be the ones flying off the shelf and the rest are going to just sit there collecting cobwebs.

This is the same for rentals also, and may even be worse. Comps really don't matter as much for rentals and with the shortage we have now, landlords are taking advantage.

Can someone explain the strategy of pricing something at $5,000 more per month than an equally nice unit 300 sq. ft. larger and 10 floors higher that was canceled after sitting on the market for over 250 days?

And let's list a home $350K higher than another house on the same side of the same block which has sat on the market for almost five months. That may be 800 sq. ft. smaller but it is in way better condition. And, hello, that one is not selling. Dropping it down two weeks later so that it is still $150K more than the other home is not going to do it. Now you are on the market for over one month in an extremely low inventory area. Tell you something?

There ought to be a law!

Comments (14)

Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Jane Peters - With sellers more and more on the Internet as well, they want to "try" for that higher price. Doesn't matter what we say. And in many cases they get it because of low inventory, especially if cash is involved.

Sep 01, 2016 10:42 AM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker Realty, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Jane Peters - If you figure this one out, I'll share it with my buyers that are wondering why some of our sellers are using the same pricing method - no comps, and no real market reason (no appreciation from the last sale).  It's not good for the seller or buyer!  You're right there should be a law, or at least another disclosure on the dangers of the "no reason pricing method"!  

Sep 01, 2016 12:12 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Hella M. Rothwell, Broker/Realtor® not at some of the prices we see here. They end up sitting.

Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com I like that "the just because method".  

Sep 01, 2016 12:34 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Well you know how it is, some sellers are just not that motivated to sell quickly and would rather try fishing for a while to see if they can catch a whale.... or maybe a sucker.

Sep 08, 2016 10:59 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Incredible!  We talk about $50K too high here and you're talking $350K, Jane!  Kudos to you for not taking those over-priced listings too!  Sellers who are not willing to take the advice of a professional on pricing are also quite difficult to work with the remainder of the process too!

Sep 08, 2016 09:03 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Georgie Hunter R(S) Sad, isn't it.

Debe Maxwell you have got that right.

Sep 09, 2016 05:19 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Do you find that your rentals are also over-priced, Jane?  And, if so, do the owners tend to be more flexible on the rent after a certain period of time?

Sep 15, 2016 02:19 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Debe Maxwell yes, rentals are also overpriced. They may drop them but often not by much.  There is a shortage of rentals also.

Sep 16, 2016 06:22 AM
Cara Marcelle Mancuso
Golden Girls with SW Desert Homes - Tucson, AZ
Call a Marana neighbor, I'm THERE!

Oooh, can read your frustration.  Some folks should remember there are such things as appraisals as well!

Sep 20, 2016 09:38 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Cara Marcelle Mancuso many of our buyers are all cash, so that really doesn't apply 

Sep 21, 2016 05:21 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Puts a new perspective on a home that is $20K over market versus $350K. But you never know, especially in LA. Maybe they are not trying to attract an offer from a local buyer? Maybe they are appealing to foreign investors? Or maybe they just don't give a crap.

Somebody asked me a few days ago where we found the price for a triplex I listed in Sacramento. I told them the truth. I pulled it out of my butt. LOL. But it sold. Almost immediately.

Oct 12, 2016 04:12 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents the market is crazy but buyers are not.  

Oct 13, 2016 05:33 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I noticed the same: price reductions and increases on the same property; and the only reason for that: to attract some attention. 

Nov 09, 2016 09:06 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Inna Ivchenko that's the reason but it really ends up getting the property sold for less than it would have if priced correctly from day one.

Nov 10, 2016 04:40 AM