How far over the market value constitutes an overpriced property?

We can all relate to the timewasters which "The Ethics Guy", Kim Spencer, touches on: "Time, it's not on our side; tick-tock, tick-tock"

One of my peeves is showing misrepresented properties; the ‘one bedroom and den being represented as a two bedroom' example Kim raises wastes my time, my client's time, and skews the information for anyone doing a CMA on a two bedroom. 

Chances are you won't know about this misrepresentation until you arrive at the showing and see it, unless of course you're very familiar with the specific property itself.

Perhaps the biggest misrepresentation and timewaster of all (yet least discussed) is overpriced listings.

Unless you know the individual nuances of the entire housing inventory of a neighbourhood, it is unlikely you will be able to recognize an overpriced listing without spending time comparing. 

It would be interesting to know how many contracts are prepared and presented but never accepted.  I recently read that over 20% of listings expire because they don't sell (source forgotten, sorry; please correct me if you have reliable source).

You can read hundreds of articles and blog posts, most written by Realtors, warning about the perils of overpricing, and yet there can be little doubt that bidding the highest price for a listing is still practiced.

In our agency relationships we continue allowing Sellers to overprice when we have an obligation to work in their best interest.  How can the practice of overpricing therefore be considered protecting the best interest of the Seller?

It appears to me that the frequency of overpriced listings is in direct correlation to a downward trend through a balanced market and into a buyer's market.  The Sellers expectations are notoriously high at the best of times, so in a declining market overpricing is exacerbated; at least until reality sinks in.

While establishing a realistic listing price will depend on many factors, and keeping in mind that we accept a listing with the idea of selling it, the discussion of declining market conditions and overpricing raises an interesting question:

What do you think; how far over the market value constitutes an overpriced property?

John in Port Moody, BC

Real Estate Evolved

 
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5 Comments on How far over the market value constitutes an overpriced property?

It is in your MLS stats.  Look at two different stats... Original List Price/Sale Price... Usually it is around 95% or higher, so anything more than 3-5% is overpriced.  Then look at the new listings over the last month and the sold listings over the same period.  That percentage gives you a real good idea of how many properties are expiring. 

05/02/2008 11:05 PM by Lane Bailey - The REALTOR for Car People (Century 21 Network Realty)


John, I do agree with you.   I'm probably shooting myself in the foot with what I'm about to say, but here it goes.

Most sellers know there is a downturn in the market, but they don't believe it applies to their own property.  Yes, we do have a duty to price their property for today's market.  It's often obvious, though, that the seller will need to be eased into this realization.  Therefore, taking the listing, even overpriced, may be necessary in order to get the listing.  I'll only take it if the seller agrees that we will reposition the price in 2-3 weeks, depending on activity.

05/02/2008 11:18 PM by Christine Howlett - Lake County Ohio Real Estate (Howard Hanna Smythe Cramer)


Lane is correct.  Our MLS shows that homes in Louisville have consistently sold at 97% of LP over the past few years.  Thus, anything over 3-5% would be really overpriced.  If I compare expired / new, I get 25%.  This is even worse if I compared expired / new from 6 months ago. 

As a side note, I was looking at higher priced sales the other day and noticed that one home sold for $1.05 million after 323 DOM.  What was interesting is that it was initially priced at $1.7 million.  The first price drop was 300,000 and the second was 125,000.  Obviously, the accepted offer was $270,000 lower!!!  So, the listing agent missed by 39%.  Really?  Who benefits from this?    

05/02/2008 11:36 PM by Erik Hitzelberger, --Louisville-Bullitt County Real Estate (RE/MAX Alliance)


There is plenty of data out there readily available to indicate for a given area what is overpriced and what isn't - Lane is right. The question is, are we in business to serve our clients or serve ourselves????  You are not serving your client by overpricing their listing.  You are ensuring that their listing will not attract buyers quickly.  We set a range of pricing for our clients, with a specific price recommendation, and give them the choice of the starting price within that range.  The range is backed up by real data on comps that have sold, sold prices, expired listings and prices, and sold prices vs listing prices.  The better the starting price, the more buyers it will attract.  It is absolutely true, and we tell them: if we can't attract buyers in the first few weeks, we've missed our biggest opportunity, and when you overprice, you miss it.  Everyone wont' agree with us, but that's they way we do it.  And yes, we have also had some listings expire, even when priced right! 

05/02/2008 11:49 PM by John & Susan Gray - McKenzie River Valley Real Estate (Allstate Real Estate)


I appreciate all the interest and the great comments you have shared.

Based on Erik's findings where the average of sell vs. list price is 97%, a comparative market analysis demonstrating a market value of $500,000.00 can legitimately be listed at $516,000 with the expectation (at least theoretical) of obtaining the market value, or better. Sounds reasonable!

Because of unrealistic expectations of sellers I have turned down two listings in the past year and after following them out of curiosity to see the results I'm so glad I did.

One was listed at 18% above my CMA, and in the following 9 months went through an expiry and a termination before being sold at 3.72% above the value of my CMA. In that same period Metro Vancouver values conservatively increased between 5.25 & 7.5%; but the seller knew better.

The other listing is still active after more than 3 months and listed 11.12% above my CMA.

BTW, if I accept a listing priced more than 3% over the CMA, I have started to use the following clauses in schedule ‘A' of the listing contract (after obtaining agreement from the seller):

IF NO ACCEPTABLE OFFERS ARE RECEIVED IN THE FIRST TWO WEEKS, THE SELLER AGREES TO REDUCE THE LIST PRICE TO $________.

IF NO ACCEPTABLE OFFERS ARE RECEIVED IN THE FIRST FOUR WEEKS, THE SELLER AGREES TO REDUCE THE LIST PRICE TO $________.

05/03/2008 12:38 AM by John Grasty (Prudential Sterling Realty)


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Real Estate Agent: John Grasty (Prudential Sterling Realty)
John Grasty
Coquitlam, BC
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Prudential Sterling Realty

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...skilled writing about an unimportant subject, or is that unskilled writing about an important subject? Well I don't know so as things unfold please judge for yourself... ...don't forget to leave a comment, and thanks for visiting. John Grasty is a REALTORĀ® serving the Tri-Cities (Coquitlam - Port Coquitlam - Port Moody) real estate market. Please check out my website: http://www.johngrasty.ca

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