Scream Out Loud Marketing - A Post By Tim Emineth

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
http://actvra.in/4Yb6

Well, school started and as all parents give a sigh of relief I am left wondering if I should join them or think of this time differently.  As a guy that works from home with his wife the first thing that I think of is: “Yeah! Nooners are back baby!”, and then I thought, what better way to celebrate your child’s new scholastic year than to do the things that got you that child in the first place.Scream out loud marketing

 

Now is the time that you can scream in ecstasy and you don’t have to worry about who is going to hear you or walk in (I'm assuming).  For the first time in 3 months, you and your partner can be as loud and as crazy as you want. (Why are you still reading this? You could be doing it right NOW! Wait why am I writing this? I could be doing this right now.)  This is all of course if your spouse or partner works alongside you.

 

But honestly, I got to thinking; I wonder what would happen if I marketed myself with the same intensity that I go after my wife on the first day of school? No distractions, no caring about what others will think; the scream out loud ecstasy that makes me stand out and different than anyone else.

 

  • Where do I start?
  • What tools do I have?
  • What’s currently working?
  • What am I spending money and not getting anything for it?
  • What am I missing?

 

One of my pet peeves in this industry is the "throw money at a solution" mentality that some agents seem to have.  I usually find this out within the first few minutes of speaking with them.  It starts with how we can make their content and website findable on Google, Bing and Yahoo (Verizon), then it moves into what systems or tools do you already have.  Then usually comes the long list of items that are purchased to solve one problem or another.

 

For example, I have an AdWords tools to tell me what keywords I should spend my money on, I also have a keyword research tool that tells me what keywords I should rank organically for.  I have a CMS a CRM an IDX and 4 WordPress websites, I have landing page software that helps me to create a website for just one listing, I also have this HomeValue page on my site that people can sign up for.  Oh and I pay Zillow for leads.  My first question is really simple, (stolen from Dr. Phil) “How is that working for you?”  I also ask the follow-up questions: Do you know how to use all of this?  Have you gotten any business from any of them?How's that working

Are all of these “tools” a distraction or are they helping you succeed?  Do they at the very least pay for themselves by providing you that one extra client a year?

 

The last question is important to me - as a marketing provider, my goal is to get our clients business, not just provide them with another tool.  This is the equal sign that I hold on to; someone is paying me to increase their livelihood. Am I?  I tend to loose a lot of sleep over this one topic.  The goal in marketing is simple, I provide you with more clients and you make more money and then you provide me with more money to provide you with more clients, at each turn making sure that we are building upon the last.

"Scream Out Loud Marketing" (maybe I should phrase this as "Ecstasy Marketing", but who knows how many porn sites would pop up when you Google that.)  starts with a good foundation and a simple process that you can build upon without any external help.

Read More: Expand your online presence for more business

So after your nooner, (yeah, I had to bring that up again) grab a piece of paper and write down the places your customers (not leads but real customers) come from.  Here are a few examples: your website, your social media (which ones), referrals, your broker, Zillow (or paid leads), flyers, a contest, door knocking and you get the idea.

Next answer the following questions.

Which of all my tools is really getting me customers?

How much time does it take to get a customer from said source?

How much money does it take to get a customer from said source?

How much money do I make an hour?

If my time is money, then is it worth my time to get a customer from the most time-consuming source?

If I am spending money to get a customer, then am I at least making money when the deal closes?

This should help narrow down the list of tools that you need or the list of tools that are working.

Now that you know what is working the next step is your process.  Depending on how you obtain your new client, what is the process that you have to convert them into a paying client?

If you get them on a call to action (CTA) on your website what are the emails that you send them to set up a meeting?

If you got them from and IDX tools do you try and set up a meeting for a home that they looked at?  Do you set them up so they are emailed properties that they've searched?

If they leave a phone number do you instantly call or text them?

How do you setup a meeting with them?

Do you have a CRM with a drip system that they go into and you wait for them to contact you when they are ready?

Scream out loud marketing

What I am leading you to is discovering what your client flow is. Where do your leads come from and how do you turn them into clients?  What tools are helping you with this process and which ones do not?  Dump the ones that don’t and maybe use that money to try new opportunities to increase the number leads that you want.  But now that you have a “flow” and a process of how you handle your incoming leads you can now add more ways to get leads and or invest more in the tools that are working for you.

 

If we are all honest usually the best sexy time we have with our partner is the times when there are no distractions, no kids and you are just enjoying one another.  It is the same with business; when you remove your distractions and the tools that do not work, you remove stress, you begin to relax and you begin to think through your entire client process which makes you scream-out-loud and not care what other agents are doing. It is then you become different than your competitors.

 

- Tammy had to approve this blog post but she altered it to be a little more PG-rated

Dr. Phil image by Wikipedia

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 12/10/2016 09:51 PM
Topic:
Real Estate Sales and Marketing
Tags:
marketing
real estate marketing
online marketing

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Ambassador
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Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

You guys ... I mean you AND Tammy are both smart, talented, and hilarious!  Thank you for this!   K

Sep 08, 2016 01:10 PM #39
Rainmaker
2,389,329
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

This was a blast reading, very creative writing, which shows us you know how to get attention!

Sep 08, 2016 02:17 PM #40
Rainmaker
131,707
Fred Sweezer Sr.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

OK, this comment is rated PG (wait until your parents see your post), but thanks for the post on marketing very well put.  

Sep 08, 2016 07:08 PM #41
Rainer
5,291
Madeline Paladino
Cedar Wood Realty Group Of Worcester - Lunenburg, MA
Real Estate Sales Central Mass

Intriguing and on point!!

Sep 08, 2016 08:26 PM #42
Rainmaker
219,600
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

step back and taking stock of what works and doesn't, then dumping what doesn't. Cleaning a closet isn't fun, but you clearly know what you wear and don't wear and it's taking up space. Too many realtors keep buying the latest gadget, getting charged month after month and do not even know if it is working for them.

Sep 08, 2016 10:07 PM #43
Rainmaker
269,199
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Tim,

I must say that is a great reminder. Distraction? Oh we can't even count them they are so many.  That is why it is imperative (for me anyway as I am easily distracted) to either go into the office to work or at the desk of my home office which is a bona fide real estate office.  I like the references you make to life in general. Good advice all around.  

Sep 08, 2016 11:29 PM #44
Rainmaker
1,529,009
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Fun to read post with a GREAT message. We should remember that line, "how's it working for you?" 

Sep 09, 2016 12:15 AM #45
Rainmaker
210,885
Rick Frissell
HomeXpress Realty - Lithia, FL
aka "The Red Baron of Real Estate"

I love your post.  I tried your idea on social media and advertised as an "Ecstacy Realtor."  I have had such great results that I don't have time to do real estate. ;-).  But on a serious note, I have been purging some "marketing distractions' for a couple of months now.  With that said, you have some valuable tips to replace that lost time and money and is appreciated.  Great blog!

Sep 09, 2016 01:22 AM #46
Rainer
34,304
Jackie Barikhan
Lake Forest, CA
Right Choice Mortgage - www.mylenderjackie.com

Great read Tammy!!😀

Sep 09, 2016 02:02 AM #47
Rainmaker
405,114
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

You sure know a lot about how to figure out where you get your business!  Sounds complicated to me.  Glad it works for you. Clever blog!

Sep 09, 2016 08:14 AM #48
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Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

I like it! I'm glad Tammy approved! Lol.

Sep 09, 2016 08:35 AM #49
Rainer
171,287
Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

Thanks for sharing Tammy Emineth!  Always nice when humor is mixed into to these posts.  Makes the reading go quicker for sure!  These are great points and ones we in the industry sometimes fall behind on as we often seem to be "too busy" to monitor our lead sources and their respective performances.  Great food for thought here.

Sep 09, 2016 10:19 AM #50
Ambassador
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Very good read on getting back to basics or even those primal urges.  A nooner for me is lunch

Sep 09, 2016 12:14 PM #51
Rainer
363,853
Anna Hatridge
Goodson Realty - Bonne Terre, MO
Missouri Realtor with Goodson Realty

Love it!  Was not what I was expecting and it was so fun.  Thank you.

Sep 10, 2016 02:08 AM #53
Rainmaker
1,287,365
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

This is the best advice & so true. Stop throwing money at stuff that doesn't work. Once you see no revenue from it - dump it. Move on & try something else. Don't spread yourself so thin that you can't be effective anywhere!

Sep 11, 2016 07:10 AM #54
Rainmaker
341,560
Stephen Arnold
HomeSmart Elite Group - Scottsdale, AZ
CRS, GRI, SFR

Solid post!   More often than not I find that agents are trying to "do it all" (esp individual agents not on a team or multiple people on staff) and it is not working out for most of them.  Pick 3-5 things you can stick with (and that actually work on some level) and keep at it!  

Sep 12, 2016 02:29 AM #55
Rainmaker
836,517
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Timely post! I've been doing that this year - dropped the expensive marketing after I determined it was getting me  nowhere.  Swapped CRM software to create a better method of contact, and more often.  Now reviewing where my leads are coming from and how many are referrals.  Pretty powerful stuff!  

Sep 12, 2016 03:07 AM #56
Rainmaker
29,518
Jody Bruns, CDLP
Divorce Lending Institute - Aurora, CO
Niche Marketing Expert in Real Estate & Mortgage

Thanks, Tammy. I needed the reminder to do this! (My husband now works from home - so gotta run )

Sep 12, 2016 06:36 AM #57
Rainmaker
1,805,641
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Adjust the dials, knowing which levers to push and how hard is part of the real estate hokey pokey. That not unlike house cleaning needs to be done as time sucks that don't measure up on ROI are wisked away with a powerful sucking vacuum to remove dust buddies under that California king Tammy Emineth .

Nov 13, 2016 07:52 PM #58
Rainmaker
1,388,765
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

That is great advice Tammy, if something is not bringing results why would a person continue doing it?

Dec 11, 2016 06:58 PM #59
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