There's a certain humility in money.  If you have it, you count on people accepting it to get what you want.  If you are trying to make it, you count on people 'buying' whatever it is you are doing.  If you are alone in the woods with more money than you can imagine ever having, it does you no good.  Money only matters because of us....we are surrounded by others seeking the same fortune and comfort.  Once I understood this, money still mattered to me.  It just mattered a whole bunch less than the humanity that I knew was irreplaceable.

When I bought my house in December of 2006, there were a few things I did right out of the shoot.  An amigo of mine gutted and totally revamped the bathroom.  So, instead of looking like Al Bundy's eternal dwelling in 'Married With Children' ... my bathroom now may just be suitable for Martha Stewart to at least wash her hands in.  The other thing I did was replace the kitchen floor.  All this was done just months after buying my home, but there was still more to do....

I knew upon buying my home that the siding had to go.  So, it being Spring and all, what better time to go shopping for siding than now?  In a matter of weeks, I've had five estimates and am awaiting one more.  Earlier this morning, I had back to back appointments for estimates on getting the work done.  One thing stuck out in all this, I had to do deal with that dreaded entity called 'Sales People.'

They come in many forms, sizes, shapes, & shades.  They come to help convince you that you are making a wise choice in choosing them over any other.  They come to provide a service in which you pay for.  (Sorry Mom, I just ended yet another sentence with a preposition:-)

I never thought that I would be a sales person of any kind, but I was tad ignorant in that I guess.  Heck, I don't care what you do....if you do it for money, you're in Sales.  And that's fine.  That's our culture, our system, our imperfect world.  While I've gathered and learned about those that are more financially successful than most, some of the methods just aren't my cup of tea.  To me, sales is like Life & Sex, it comes from the hip. 

Five estimates down and one more to go.  The estimates have ranged from $3,000 to $13,000 at this point.  Gee, I wonder where the differential in price truly lies?  Price is certainly a vital consideration, yet I'll choose according to a little shopping secret I've learned from being in sales for the past seven years.  If they aren't willing to shut up and listen, the only thing they are really selling is themselves.  While that's wonderful glorious superb dandy great & fine, sell me trust.  Sell me trust!  Sell me that I can call you if I have questions or something goes wrong after the fact.  Sell me that you would have a drink with me if I decide that another offer and entity is better equipped for my situation than yours.  Sell me that you'll work with me even if I don't sign the dotted line today.  Sell me that I'm more than a number, more than just an inconvenient stop on this travel of your life.  Sell me that whatever happens, you are the expert on this particular cause and you'll guide me in the right direction.  Sell me cause we are the same.  It's that damn Humanity Thing...

Two ears, one mouth....use accordingly.  Sales is listening to those looking for help and providing the service to help them.  I learn something new everyday.  Today I learned that I should listen more....or at least ask the right questions to make sure I'm providing the right services and results.

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49 Comments on The more you talk, the less I'm 'Sold'

Good post. I do not have patience  for multiple estimates. I get a referral from some one who had the work done recently. I hope they did the home work for me.

05/03/2008 12:56 PM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)


It sounds like you're nest building prior to a really big sale!

Anything you care to tell the rest of us?

I brought my first house, a dueplex just before Brenda and I were married in 1971.

Bill

05/03/2008 12:58 PM by William J Archambault Jr (The Real Estate Investment Institute )


Hi Jason,

Great post.  We should all take your comments to heart.  We listen way too little and talk way too much. 

05/03/2008 12:59 PM by Bill Exeter (1031 Exchange Expert) (Exeter 1031 Exchange Services, LLC)


My house needs to get painted this year, and we've been getting quotes. My favorite was the painter that stuck their SIGN in my lawn.  Hadn't hired him, but hey stick your sign in my lawn letting the neigbors think I did.

That one action will make me not hire him.

Could you imagine if real estate agents went on listing appointments and stuck our signs in the lawn while we were meeting with clients?

I hear you on this one.

05/03/2008 01:04 PM by Melina Tomson, M.S. Salem Oregon Real Estate Specialist (Tomson Burnham, llc)


The issue with most "salespeople" is that they do not transfer the trust

05/03/2008 01:05 PM by Dave Woodson (Indigo Financial Group Inc.)


Don't sell me anything.  Let me feel the honesty and trust and the relationship and then you will have my business.

05/03/2008 01:40 PM by Marc Grossman, GRI - Central Florida Real Estate Specialist (Keller Williams Premier Realty)


I think that the "sales is like life and sex" part should be a post of its own...could be really funny AND get you kicked off AR.  Press the envelope!

05/03/2008 03:48 PM by Rich Sweum (Homestead Mortgage)


Jason,

Nice Saturday Sales Sermon for serious sales specialists!!! Thanks,   Fran

05/03/2008 03:52 PM by Fran 'The Title Man' Gaspari Title Insurance-PA & NJ (Patriot Land Transfer, Inc.)


My last job was in sales support for the most fabulous salesperson in the world (not real estate).  He always told me sales wasn't selling, sales was building relationships. 

05/03/2008 06:21 PM by Heather Oberhau, Bucks County Real Estate, e-PRO (Prudential Fox & Roach)


Gita - I hear you there.  My patience runs about as thin as Howie Mandel's hairline when it comes to waiting for the bottom line. 

Bill - Nothing at all Bill, nothing at all:-)

Bill Exeter -  Thank you Sir.

Melina - Signs, signs, everywhere there's signs.  Oh gosh, that's damn funny!  My red flag is when anybody says, "I'm not supposed to do this, but I can do it for you."

David - And it is always earned...

Sandra -  You have too, you live with Dan:-)

Marc - Amen my man....Amen!

Donald - Thanks, I love Sinatra!!

Rich - Been there, done that.  That doesn't mean I won't 'Go There' again though:-)

Fran -  I'm not sure what the term is for that (alliteration perhaps?) thing you do....but you are the man....Mr. Fran!

05/03/2008 06:38 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


We went to a local shop today shopping for a mattress. Space was tight. The salesman was helping another family. We milled around for 7-10 minutes. We didn't expect him to rush over to us (he was already helping another family)but a simple, "I'll be with you folks in a minute. Feel free to walk around." Nothing, nada. Zip. Turned around and walked out.

1-800-Mattress or Sleepy's. They bring the mattress to your house, slip it in the frame and take the old one away. But we strive to frequent local business owners. But if you're a small business owner don't complain if you can't compete on PRICE if you're not doling out awesome SERVICE.

Great blog, Jason. Mattress, vinyl siding, even open-heart surgery. It is all sales.

05/03/2008 07:01 PM by Blogger To Be Named Later


Jason, Great Post.. as always...lol  Love the You Tube video by the way.

05/03/2008 07:22 PM by My Favorite Mortgage.net - Matthew J Blum


Heather - Oh so true....spoken like a true salesperson:-) 

Bingo Lenza!  Probably the worst estimate I got was from a Nationally Recognized Company, yet I wanted to explore a variety of options for my abode's best interests and my own curiousity.  It seems the Ma and Pa shops are the way to go............IF the service separates them from the pack. 

Matthew - I figured you would like that video if you saw it:-)

 

05/03/2008 07:34 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Sales=Service. It's not only the people trying to make money...

Anyone trying to influence or persuade others is in sales.

Parents, politicians, priests, doctors, social workers....

I couldn't agree more about the listening thing. The easiest way to persuade or influence someone is to find out what they want and give it to them. You can't always do it, but you can at least find out what they want.

Everyone wants to be heard.

05/03/2008 07:46 PM by Hemet Home Loan Guy, Joey Aszterbaum (Patrion Mortgage)


Regarding your first comment: More than anything, I hope have :)

As to the salesmanship, I can't stand it in any form. Show me your knowledgeable and trustworthy, that your product or service is genuinely the best for me, and that you would be cool if I went someplace else for a better deal. And LISTEN TO ME! 

Wonderful post sweetie!  

05/03/2008 07:58 PM by Portland Oregon Real Estate Broker * Jennifer Bukaty * (RE/MAX equity group, inc.)


Hey, I actually like that song, most of the ones, you and Jason, and a few other's post are out of my generation. I think it is prudent to estimates too. I am helping a seller who moved get granite estimates now and they are varying from 3200 to 4800 same style and name, Weird huh ? 

05/03/2008 08:18 PM by Missy Caulk Ann Arbor Realtor Ann Arbor Real Estate (Keller Williams Ann Arbor)


"To me, sales is like Life & Sex, it comes from the hip."

OMG - No wonder I'm such a workaholic!

05/03/2008 10:18 PM by Jeannie Kontis - Lancaster Real Estate, Lancaster PA Homes for Sale (Long & Foster Real Estate, Lancaster PA)


I always wonder what kind of sales person I am going to deal with.  And there are a lot of times I'm sold... and they just keep talking... until I'm ready to go. 

05/03/2008 11:26 PM by Lane Bailey - REALTOR & Car Guy (Diamond Dwellings Realty)


wow $3000 to $13000 that is a big difference - I would be afraid of both these bids.... best of luck to you.... I am still looking for a wife to help keep this house a home - oh my gosh it is a mess

05/04/2008 01:22 AM by Central Oregon Real Estate | Thesa Chambers, Broker (RE/MAX Sunset Realty La Pine)


Jason... I will read this later, but I  sent you a few e-mails about the newbie contest.....  thanks

jeff belonger

05/04/2008 02:04 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Joey - Right on brotherman!  Have a great week amigo.

Jennifer - Yes you have:-)  I share your sentiments on this exactly.

Missy - It is weird.  I wouldn't mind seeing something resembling a Good Faith Estimate to see where all the money is going...

Jeannie - I'll leave that one alone;-)

Lane - Exactly!  Weird how some will talk themselves right out of a sale.

Thesa - I'm sketchy on the bids, time to do a tad more homework.

Jeff - You actually read my posts:-)?

05/05/2008 09:56 AM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Jason -- I hate thinking of myself as being in sales, but that is the reality. . .Thankfully, I would rather listen than talk.  Loved reading this post.

05/05/2008 11:54 AM by Lori Gilmore - Will County Illinois Realtor (Radcliffe Realty)


Thanks Lori.  Most of the time, I'm like you....rather listen than talk. 

05/05/2008 11:59 AM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


I learned a long time ago, nobody buys anything from you until you cover 2 basics. You first need to establish a relationship, and then earn someone's trust. Neither of these are done by doing all the talking. Thanks Jason 

05/05/2008 04:34 PM by Greg Knowles Santa Barbara Ca. (Lawyers Title Co.)


Somehow, I believe that Greg.  I consider you a man with two ears....

Autumn - Tell you what, either you are a lousy commenter or I'm a lousy writer, perhaps both.  If you are getting laughs with this post, laugh away....

 

05/05/2008 11:10 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Very nicely put.

Susan.

ps... I have noticed you like to use a lot of Youtube videos in your posts! Does that account for paying attention?!

05/06/2008 12:14 AM by Susan Davis, Realtor~Van Buren, Fort Smith, AR Real Estate (Exit Realty Fort Smith)


I wrote a post awhile back that stated that the only difference between a great salesman and a great conman is intent and I still believe that!

05/06/2008 01:07 AM by Todd Clark (Realtor), GRI (Washington Co, Beaverton Oregon) (Kastings & Associates, Beaverton Oregon Real Estate)


Jason, sometimes you just want to tell people to "Shut Up!"  Many a sale are lost because the salesman talks too much.

You'll appreciate this old school video. 

05/06/2008 05:51 AM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Jason..We are all salesman...its when we get to see others in action for a one time item that we apreciate techniche......I jsut went thru this on a roof for a rental house..Due to time conststaints, I required they do their inspections and fax me the quotes...several companies WOULD NOT do it that way. To bad..I chose the one who gave a nice estimate, quality materials, and insisted on pulling permits...They will get our other jobs as well now..

05/06/2008 06:25 AM by Mike Norvell Sr., Developers Capital Realty (Developers Capital Realty, LLC)


Susan - Lol, you win the prize!   Now I know you are at least reading paying attention:-)

Todd - Interesting man, I'll have to look for that post....feel free to share it.

Brian - Nice man, that's Tricky:-)

Mike - Exactly!  I shall chose the folks who do my siding in a similiar manner.

05/06/2008 06:46 AM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


What happend...was my comment deleted? What did I say?

05/06/2008 06:52 AM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Neal - You know darn well I hold an iron fist over comments on my posts.  This regime runs like a fine oiled dictatorship:-)  But seriously, I don't know what you are talking about?  I don't think your comment was deleted....to my knowledge at least.

05/06/2008 06:59 AM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Jason - Great post. If I were you, I would visit one of the local builders and find out who's doing the siding for them. A good builder will pay a little estra to get it done right the first time. So should you.

05/06/2008 11:41 AM by Nashville real estate - Larry Brewer (Keller Williams - Franklin tn)


Larry - Actually, that's not a bad idea.  I gotta see if there are any builders still in business:-)  Kidding, kind of:-))

05/06/2008 12:03 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


One of the best tools a salesman can have is the patience to listen.  Listening opens up so many doors in the sales process.

05/07/2008 12:29 PM by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)


That it can Casey!  Another example of why patience is indeed, a virtue!

05/07/2008 01:20 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Great post, it's always good to be reminded of that, over and over again.  I think that often we forget to listen because we're afraid of what the client has to say.  If we just keep talking, maybe we'll take up that space in their head, pushing out the doubts.  Never works that way, though.

05/07/2008 05:14 PM by Catarina Bannier (Evers & Co. Real Estate)


Jason, excellent reading as usual.  Unfortunately, so many people do not know how to listen, and they only think that whoever talks loudest, best, and most often will win all the prizes.

 

05/07/2008 06:38 PM by Lake Wallenpaupack Pike County PA Real Estate | Karen E Rice (WEICHERT, REALTORS® Paupack Group )


Catarina - I agree.  We'll never be able to service folks properly if we don't really know what they are looking to do.  Letting them voice their wants & needs allows us to do just that.

Karen - Perhaps we should introduce a brand new Real Estate Training Course, "Learning to hate your own voice;-)"

05/07/2008 06:43 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Jason, I love this post!  I'm in the middle of all sorts of renovation projects, and you're so right!  We can all learn from our own buying experiences - home improvement projects, new car, all kinds of stuff!  The guy who sold me my car was into aerobic listening and observing.  He saw my flute case, led me into a car with an amazing sound system, and inserted a CD withPlacido Domingo singing something beautiful and Italian.  I wept.  I bought the car.  This guy got me and I trusted him.  I'd have bought a Yugo from that guy.

05/07/2008 09:13 PM by Patricia Kennedy (Evers & Company)


I agree somewhat. 2 ears, 1 mouth, 1 brain. If having a good product and being empathetic made a good sales person, companies would hire social workers to make up their sales force. Listening, selling trust, selling commitment and knowledge are all wonderful staring points. To be really great you need to take what you've listened to and leverage it to your advantage. Sales is not a dirty word. You have extensive knowledge (not as extensive as mine of course) and you're a really great guy (most of the time) but if you don't leverage your knowledge you're just an order taker. Take an order, listen to why it's given and convince the client based on that to take what you have not what they want (assuming of course that there is still a benefit to them), then my friend you're selling.

05/09/2008 03:34 PM by Beth Forbes, Niche Wholesale Lender (United General Mortgage Corp.)


Patricia - Sounds like you ran into one very incredible salesperson.  Heck, Placido Domingo is a winner most of the time;-)

Beth - "Sales is not a dirty word."  Six years ago, I would have passionately disagreed.  Today, I do not.  We are all selling something, it's only a matter of others wanting to buy what we have.  I'll never be the guy to totally convince them, but I'll certainly be waiting with open arms when they need it...

05/18/2008 11:10 AM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Great post, once again!  Enjoyed reading it. 

It is so darn hard NOT to end some sentences in prepositions, isn't it? 

Sometimes, it is better to let them go as is instead of rewording them into something your mother would be proud of.  Shoot, did I do it again??  ..... instead of rewording them into something in which your mother would be proud.  Thats the best I can do this early! 

Have a good (MON)day!  JENNIFER

05/19/2008 06:14 AM by Jennifer Kladny Loan Officer ~ Armstrong Co, PA (1st Metropolitan Mortgage)


Jason, wheres the smile for your camera...but anyway..nice post

05/19/2008 07:34 AM by Mike Norvell Sr., Developers Capital Realty (Developers Capital Realty, LLC)


Have a great week Jennifer!

Mike - I'm not too good at that contrived smiliing thing;-)

05/19/2008 05:51 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


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Loan Officer: Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)
Jason Sardi, Pennsylvania Mortgage Broker
Allentown, PA
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First Choice Equity Group Inc.

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What you can expect is relatively simple. I hope to make these little posts informative, entertaining, timely and have a flare that allows you the reader to be able to look at the financing side of the real estate biz. And maybe, just maybe, it gives you a little peek into my soul... Jason
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