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PRICING

PRICING IS THE NUMBER ONE FACTOR IN SELLING YOUR HOME.

What about LOCATION, LOCATION, LOCATION? Well, unless we can move your house, its PRICING, PRICING, PRICING!

Is your home on the market? Has it been for a LONG LONG TIME?

Are you getting any showings?

If you are getting showings, but no offer, then your home is overpriced.

But what if you are not getting any showings? Then your home is really overpriced.

When I list your home, I believe your home should get between 2 and 5 showings per month.

We should also get a contract offer within 10 to 15 showings. If you don't, it is overpriced.

It's really simple.

You see, buyers comparison shop. Most look at between 8 and 10 homes before they make an offer.

So if your home has been shown 10 times, it has actually been compared to 80 to 100 homes.

That's a lot of homes.

So price your home right. Get it sold.

Life is too short.

Ken

www.kensfeaturedhomes.com

Posted by Ken Tracy Realtor Naperville Illinois Real Estate on 05/03/2008 02:46 PM

Comments (17)

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17 Comments on PRICING

I like your math. Lets hope the remaining hold out sellers who keep the prices high will read it and look at their fingers and toes.

05/03/2008 02:49 PM

by Lenn Harley Homefinders.com MD & VA Real Estate

Hi Lenn. Thanks for stopping by. I think the sellers appreciate the 10-15 target.

Ken

05/03/2008 02:55 PM

by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)

Good points. I agree. Now, let's get the seller to agree... :)

05/03/2008 02:55 PM

by Debi Ernst GRI, e-PRO, Broker/Sales Associate (St. Charles County, Missouri - Prudential Alliance Realtors)

Ken - You're right on target with those numbers... I agree 100%!

05/03/2008 02:55 PM

by Debbie Summers - Move To Lake Mary! (RE/MAX Central - Florida)

Hi Debbie and Debi. Thanks for stopping by. I think I will try some educational posts for awhile.

See how they go?

Ken

05/03/2008 03:03 PM

by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)

Hi Ken,

I agree, correct pricing is key in selling a property. Have a great weekend. Michael A. Caruso

05/03/2008 03:12 PM

by Michael Caruso Real Estate Group

Hi Michael. Thanks for stopping by.

Ken

05/03/2008 04:53 PM

by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)

Someone once told me if the house is overpriced you need a price improvement, not a price reduction. I use this verbiage now and it seems to calm the sellers down a little!

05/03/2008 05:34 PM

by James Lockard - Realtor, Allendale, NJ (RE/MAX Properties - Saddle River)

KEN - What an intelligently worded simple theory! The math makes perfect sense. I've featured this in Active Rain Addicts.

05/03/2008 05:43 PM

by Adam Waldman - Long Island REALTOR® (RE/MAX Best)

Way to go Ken!

05/03/2008 07:26 PM

by Ron Tarvin's Katy Agent Team-- Katy Texas Real Estate Agent (Real Estate Agent in Katy Texas with RE/MAX Grand)

Hi James, Adam, and a very positive Ron:).

Thanks for stopping by. I am very good at getting price reductions. The client almost always initiates them (I will post on this).

Ken

05/03/2008 09:56 PM

by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)

Hi Adam. I am new to this group thing. Sometimes I put my posts in the wrong group. Thanks again for the positive feedback.

Ken

05/04/2008 08:35 AM

by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)

Great Post Ken! You are right on.

05/04/2008 04:12 PM

by Barbara Carter Ulster County Real Estate Professional (Associate Broker Exit Realty Services)

Hi Barbara. Thanks for commenting. I think telling sellers this upfront helps the process.

Ken

05/04/2008 04:50 PM

by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)

Hey Ken ~ Simple and to the point. That is a good way to keep prices moving into a competative realm.

05/09/2008 12:40 AM

by DOUG FRITCHIE-Silver Legacy Properties,Inc.

Hi Silver. Thanks. It helps with price reductions!

Ken

05/09/2008 08:57 AM

by Ken Tracy Realtor Naperville Illinois Real Estate (Keller Williams Naperville)

Thought provoking perspective and one I think sellers would really listen to. Great post!

Alyce Martin, Keller Williams Realty/ALBUQUERQUE!

05/12/2008 09:42 PM

by Alyce Martin Albuquerque - THE Place To Be! (Keller Williams Realty)

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