Open a mic. Gimme a beat. Turn on a gel spot light.
If your turned the tables and were the real estate buyer that knows nothing about the local area. If you had not started your search for property listing real estate information. What would you want, what do you need, what are you getting and how do you bridge the gap?
For starters like real estate markets, no two the same.
They are real, raw, up, down, sideways. Need a little polish to tighten it up. To present the good, bad and the ugly.
Depending on the way the real estate winds blow currently.
One big weather forecast does not work, cover the entire country either.
Clothes come in different sizes, styles and prices for a reason.
Thank Goodness we are not all alike. Or the World would be a boring, very predictable place.Real estate could be automated and droids could do the job. Because the color, emotions, depth would be flat lined, luke warm and meh.
And how to deliver the real estate property listing information would be all the same.
What's that you say? But there is a sea of sameness in the real estate property listing information, in radio stations, network programming on the boob tube? Why is that? Cheap programming?
But talking real estate property listing marketing. Why so skippy, why the holes or lack of the good stuff buyer's want and need? When hitting the highlights for "get the gist" of the sticks and bricks quick like a bunny.
Lack of time put into the marketing part of it.
Starting back at the real estate listing, during the kitchen table questioning with the property listing owner.
To get all the facts and put them down to make a quality presentation for each and every real estate listing.
Going back later to retrieve them does not happen. Because other things in the busy real estate day hog the time.
If the listing agrent tosses the hen scratching and listing agreement on the lobby receptionists desk, she is left to figure it out. To make the insertion on the MLS if the agent does not do the yes, no, maybe and fill in the number fields on the MLS platform. She has never been to the property, how does she tell the story without falling back on "nice area, be happy here, short drive to everything" phrases? 
Those tired expressions that fill space but don't tell much and show up on all the real estate listings.
Key location. Dirty but nice. Snooze and lose. Won't last long.
Take this house and "love it" Johnny Paycheck.
The property listings themselves in the market are different.
If you had to describe your kids, would you use the same exact words to paint the picture of each of the loved ones? Heck no. There is something different inside each and every one.
Like these pies on that deep Maine woods lodge kitchen counter and whatever is in that brownie tin, hiding under the crust cooling that were home made.
And you know any one of them is fresh, hot and delicious.
Just you might have a personal preference for Maine blueberry or apple, or strawberry rhubarb. And ice cream, plop two big scoops of vanilla, grape nut or heck make it pistachio would you please? Thank you very much.
Tell me about the property. That's all the real estate buyer wants.
Give it all to me right here and now. Load me up. Tell me, show me, what is distinctive about this one over here?
Where does it shine, where does it needs a little helping hand? Give it to me straight. Be brutally honest.
It saves everyone time in the long run because everyone's time is money. The older I get, the more I enjoy blunt but tell it like it is without the dance.
We've talked before about changing places, what if you suddenly were in a different real estate market. You would not do the job the same way. Because what is important to the folks in the area, heading into it is a different top ten list than if you wandered into a different zip code many moons away.
Read the blog post article. More on how different the regions of the country are and the no two alike approach to the real estate property listing marketing.
I'm Maine REALTOR Andrew Mooers, ME Broker
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