Unfollow…social media fail!

Real Estate Agent with PK Real Estate Utah South UT DRE# 6541633-SA00

Unfollow…social media fail!


Crossing the professional line too quickly can be a disadvantage, especially when 'friending' people on social media sites. After selling a home in southern Utah to a buyer couple, we transitioned from the client-agent relationship to a more familiar status.


A while later, they decided to move and wanted me to list their home for sale. Happily, we worked out the terms and conditions. After signing the legal documents, I hired a professional photographer to take photos, uploaded the information to the Multiple Listing Service.


A few weeks into the process, she became very dissatisfied, turning to Facebook, complaining to the world that her home had not sold yet. Then, for several months after, refused viewing requests due to guests coming and going. Therefore, no offers were submitted!


Finally, I was able to schedule showings again but she wanted out of the signed agreement, attempting to discredit me in every way. She began interviewing other agents, also meeting with my broker to fandangle her way out of the signed paperwork.


I refused to cancel the Listing Agreement. The brokerage kept the property, it eventually sold. My advice to all professionals: Be careful who you 'friend' on social media, it can certainly have adverse consequences in your business. Lesson learned, the hard way!


Long standing relationships take time to form. Some social media 'friends' are only virtual. People who get disenchanted when their expectation is set too high or impede the process themselves will take their aggressions out on you. It happens all the time!




Buying or selling a home in southern Utah? Call me at 435.632.9374 or contact me at wanda@buynsellutah.com to help because Wanda Can! 

A portion of every successful real estate transaction goes to Bed 'n' Biscuits to help fund Switchpoint, a local homeless shelter.

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Wanda Kubat-Nerdin REALTOR Southern Utah www.buynsellutah.com



Member of the St. George Area Chamber of Commerce

I, Wanda Kubat-Nerdin at PK Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property,  Copyright ©


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Sandy Padula and Norm Padula, JD, GRI
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

What an education you directly received on this home seller and social media. I doubt social media was directly responsible as much as your seller cruising the Net and wondering why her home hadn't sold after Z had captured her 'ear'.  So much damage is done by the Internet.

Jun 12, 2017 07:41 AM #1
Ruth Grainger-Starr
Grainger Realty - Cripple Creek, CO
providing AWESOME real estate adventures

Sometime social media is a killer of to many things. People are loosing their common sense.

Jun 12, 2017 08:31 AM #2
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

We need some activity in social media...just not so much as to put dumb stuff on it

Jun 12, 2017 08:42 AM #3
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Wanda-Sorry this happened to you. That is one of the reasons I don't post much or get involved in things on there I just read the majority of the time.

Jun 12, 2017 09:53 AM #4
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I agree Sandy Padula and Norm Padula, JD, GRI NMLS#1483386. Numbers and stats on the local MLS tell the truth, national sites that are not held accountable create the unrealistic scenario for unaware consumers!

Jun 12, 2017 07:01 PM #5
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

You are speaking the TRUTH Ruth Grainger!

Jun 12, 2017 07:01 PM #6
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

William Feela, Creating a positive, professional presence is very important for us. Some take it and sound off to the extreme in very negative ways! I will pass on that.

Jun 12, 2017 07:14 PM #7
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

When I post on Facebook, I keep in mind that I have relatives and friends who see what I am writing, thinking and portraying. I try to keep it inspiring, happy or light Sharon Lee because it is important to do so.

Jun 12, 2017 07:16 PM #8
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Wanda.  I have very few clients who want to follow me on Facebook, thankfully

Jun 13, 2017 01:47 AM #9
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Good morning to you! Since then, I have set boundaries and am careful who I 'friend' James Dray.

Jun 13, 2017 06:01 AM #10
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Wanda,

If you could not stand the smell of their stinky socks while cooped up during a snow storm, they are not friends. Friends are people, who come to your aid during foul weather.

Jun 15, 2017 07:28 PM #11
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I'm sorry that this happened to you. With some people, friends or not, it doesn't matter what you do, even if you do everything right, they will not be happy. You're not the problem, they are the problem. Of course they can't blame themselves, so they blame you for their unreasonable expectations. Just keep your chin up and remain professional. 

Jun 15, 2017 08:16 PM #12
Virginia Hepp - Mesquite NV REALTOR
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Been there, done that.

It still hurts when people turn on you, even though you know that it is them ...not you.

You are the best, Wanda.  

Jun 15, 2017 09:16 PM #13
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

This was going on long before anyone dreamed up Facebook. Some people who call themselves friends are merely acquaintances - and often they're acquaintances who cannot be trusted.

Jun 15, 2017 10:37 PM #14
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for sharing from your own experience the pitfalls of who you friend on social media.

Great tips we should listen to.


Jun 16, 2017 06:23 AM #15
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

Appreciate your advice. Over these 32 years I've learned to cancel the list quickly. This too will put a quick end to all the negative communication. Just release them the minute they become unreasonably too difficult. When they focus on something or someone else, they will forget about picking on you.

Jun 16, 2017 08:10 AM #16
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

I have learned social media and customers really are hard to mix!  Of course a mistake or two along the way to that conclusion!

Jun 17, 2017 07:09 AM #17
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I read this several days ago and I thought I commented on it, but don't see a comment. The internet and social media is tricky as well sa the fact that sometimes friends become clients and clients become friends.  This is certainly not an ideal situation - but at least since you were friends you could see what she was saying about you?  Or perhaps that makes it worse...-Kasey

Jun 17, 2017 12:13 PM #18
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Wanda Kubat-Nerdin - Wanda Can!

So Utah Residential, Referral & Relocation REALTOR
Is southern Utah calling you home? I can help because Wanda Can!
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