How well do you know your prospects?

I just read a great article about Ohio women that said that Amazon knows her better then her husband?!  

The piece features an Ohio woman, Pamela Meyers, whose Amazon recommendation emails are better than her own husband's choice of gifts for her. According to the article he "bases his gift-giving choices primarily on what is needed around the house, what he would like to own, and, most notably, what objects are nearby."

The Onion writes that Amazon, on the other hand, "...picked up on my growing interest in world music so quickly, [sic] but I absolutely love this traditional Celtic CD," Meyers said. "I like it so much more than that Keith Urban thing Dean got me. I'm really not sure what made him think I like country music."

The more you understand your customers' needs and wants and develop communication strategies and tools to reach your customers with targeted relevant messaging the better. This messaging extends across multiple channels including print and online. The more you learn about your customers, the better you can connect with them by providing the content they want and the products and services that they are likely to purchase. Your first step would be to define your ideal costumer and then direct your marketing message's accordingly. Be smart with your marketing dollars as they can be your best investment ever and yet so many just go waisted!

Your North Carolina Broker
Sonja Babic
252-617-0861
http://www.sonjababic.com/  
Sonja Babic with Prudential Clear Water Realty is your New Bern and North Carolina Real Estate Broker! Looking for waterfront, historic or golf? We have it all! Conveniently located and with so much to offer New Bern is a great place to work, play and retire!

Please contact me for more information's or to request your FREE info pack!