Strategy: Are You Marketing Your TMS Platform?

Is your office currently using a transaction management system like RELAY, SureClose, or Transaction Point to provide online escrow coordination? Have you made your use of a TMS platform part of your listing presentation?

There are a number of advantages you can claim over agents who are not using a TMS platform.

• Online Disclosures
• Visitor Tracking

You and your transaction team can save trees by using your TMS to post disclosures online. Disclosures are available 24/7 to all agents and buyers who are interested in the property. To access those disclosures, agents and buyers must provide their name and e-mail address. The TMS platform captures that information, giving you an opportunity to follow up with interested parties to collect feedback on the condition of the property and the price.

• Online Contracts
• Activity Tracking

All of the contracts will be posted online, so it will be easy to make them accessible to your client's advisers, such as attorneys and accountants, without having to pay for shipping or wait for the contracts to be scanned. TMS platforms track document access, providing proof that documents were accessed by various parties to the transaction. TMS platforms also provide an opportunity to track the activities needed to successfully complete the transaction.

• 24/7 Transaction Status
• Check Online Or "Call Me"

Clients can monitor their transaction online or they can call you and you will be able to provide an update without having to wait until office hours. The key to keeping that promise is learning how to log in and check your own transactions on your TMS platform. Your transaction coordination team may take care of all the details, but you need to learn how to access your TMS platform so that you can respond quickly to your clients.

• Transaction CD With All Contracts

Clients will receive a CD after closing that contains all of the contracts they need. Having all of the contracts on a CD is a lot more convenient than having to keep a phone book sized file of hard copy documents. A transaction CD is also a great branding opportunity because clients are more likely to retain this CD than anything else you could give them.

If your office is using a transaction management system, it's time to start telling clients and prospects how your use of that system allows you to provide better service than your competition. It's also time to learn how to access your TMS yourself so that you can take advantage of 24/7 online access to take your client care to the next level.

Thanks!

Frank Jewett