Accomplishments as a Woman Business Owner
MOTIVATION TO BECOME A WOMAN BUSINESS OWNER:
After 18 years of office & sales management, most of them with the same owner/investor and four consecutive years of salary cutbacks, I realized that I had no control over my career growth or financial destiny but desperately wanted to accomplish more than I had in the past. I decided to start my own real estate business. I am an independent contractor and my license is on deposit with a local broker, so that I can conduct business, my way.
First and foremost, my philosophy changes as I learn. I am a transformation leader that focuses on assisting my team with improving performance, communicating well, being decisive and making good decisions. I always encourage others to learn from the past, look forward to the future but live in the moment. I emphasize loyalty, being ethical & fair and stress honesty no matter what the circumstance or consequence is.
I help people make decisions about buying and selling real estate which is predominately a ‘visual medium. To set myself apart from the traditional real estate agent, I truly excel at providing unparalleled services & support with bleeding edge marketing techniques & strategies not currently being used by other agents. Through continuing education, internet advancements & real estate technology trends, I provide a 360 degree marketing plan with other guaranteed services that get my clients results. I make multi-media presentations, slide shows, ad slicks, color brochures and eye-catching promotional materials that sing. I network at the gym, over coffee, over dinner or at the spa. Any opportunity to talk about what I do and what I have available in terms of inventory, is a chance to sell one of my client's homes.
GROWTH & SUCCESS OVER THE PAST 3 YEARS
After a couple years in real estate, I realized that I could apply my passion for helping people to my real estate business. I spent most of my time acting like a sponge to figure out what other top producing agents did to make their businesses grow. I networked with top agents and began reading everything I could about growing your own real estate business. I invested hundreds of hours talking with coaches & motivators in my industry and quickly & quietly moved into the Top Producers Circle to continue to learn, while gaining a reputation for being ethical, honest and fair. 2004 was really where my hard work started paying off. In 2005 my referral business picked up and 2006 & 2007 have been my best years yet. I attribute my growth to giving back to my community and helping people understand that with me, it's about people first. The money that I make is proportionate to the large amount of work that I do, the extra mile that I go, and the techniques that I create which set me apart from most all other Realtors. I am not ashamed to say that I am a ‘for profit' company. I have a lot to offer, in terms of services, and my clients think I'm worth it.
CHALLENGES AND OVERCOMING THEM
I've had my share of challenges; I'll list two of the bigger ones. First, learning to sell real estate in an extremely sluggish market was and still poses a great challenge. There is so much inventory on the market. There are so many homes for sale through so many foreclosures. We have bank-owned properties that are sky-rocketing by the day; new builders with new construction keeps popping up everywhere; regular resale homes are at an all time high; some homeowners are trying to sell because their mortgage payments ballooned due to unscrupulous sub-prime lending practices. Then we have those sellers that have a ‘make me move' prices and who are not really motivated to sell or not in the right mood to sell BUT for the right price, they'll think about it. All of the above makes it harder for those that really want or need to sell, get sold.
Second challenge, there are so many realtors in the nine counties that I wanted to service. I had no experience; why would anyone hire me? There were some bad realtors and mediocre realtors, and a few really good ones. But, one thing was for certain...there sure were a lot of realtors. I asked myself, "how would I find my place in this saturated industry?" and the answer would come to me. I set out to be one of those really few "good ones".
I quickly learned that I needed to set myself apart from the other realtors in my industry and minimize these two challenges. I did this by learning all that I could about internet technology. I put my high-spirited personality and high level of energy to work. I made myself ultra-accessible and I excelled at, and provided, exceptional "personal' customer service with both buyer and seller alike. I made myself available almost 24/7. I still answer and return all calls personally, whenever possible, and always end up over promising and over delivering. I networked like mad and loved every minute of it. I volunteered whenever possible and now sit on committees where they have openings. I enjoyed what I was doing, and still do. I have enhanced my marketing skills and learned to price a home for sale, properly. I learned how to stage homes, shoot photography and partnered with the best of vendors to solve homeowners problems, and even learned how to get someone financed that had not been able to accomplish getting a loan in the past. My core services are a vital part of my business. I worked smarter and harder and it paid off. No other realtor in northeast Ohio uses the 360 degree marketing plan that I have developed. This alone has set me apart from other realtors, and has provided me with repeat business through countless referrals from happy customers I have worked with in the past. There is nothing greater than word-of-mouth advertising, and nothing can give me more satisfaction than knowing I did the best job possible for that client.
I learned from it, learned how to deal with it, accepted it, became accustomed to it and haven't quite overcome it, but it's a part of my industry and I must always be aware of what this industry is about. I do not take anything for granted nor do I ever give up. It's been the best experience of my life and has taught me to be accountable, dependable, patient, and loyal and a whole lot more. Life's priceless lessons are about helping people overcome obstacles, and not just about making money. When you give all that you have, the income will come. It's definitely about ‘people first'.
It's my passion, my pleasure and I accept the good with the bad and keep on smiling; it's contagious.
Business Professional Honors Accomplishments & Contributions
Member National Association of Realtors NAR Being a member of NAR is a privilege. Being in a trade association with over 750,000 members worldwide is priceless. And in being so, allows me to use the title ‘Realtor'. The term REALTOR® is a registered collective-membership mark which identifies a real estate professional as a member of the National Association of REALTORS® and as a subscriber to its strict Code of Ethics and higher professional standards. A REALTOR® member of CABOR or PCAR is also a member of the Ohio Association of REALTORS® and the National Association of REALTORS®. The multi-tiered organization provides for resources to its members, through its members.
Not all people that sell real estate are ‘Realtors'. I network with other realtors and grow professionally as our organization takes great pride in leveraging the massive numbers of Realtors to pass & change legislation at a State level with organizations namely, RPAC, the Realtor Political Action Committee. Saving green space for future growth in our world is important. Building communities safely and sensibly as to not overpopulate any one area are also focuses of our attention.
NAR - National Association of Realtors (Federal Legislature)
OAR - Ohio Association of Realtors (State Legislature)
CABOR - Cleveland Area Board of Realtors (Local Legislature) Local affiliation with OAR & NAR
RPAC Realtors Political Action Committee - supporting all Realtors for a better world to live in. Being a part of RPAC assures Realtors they have a voice at a higher level. We're all called on to perform our duties and serve on committees and gather information which allows us to get things done, the right way, the first time.
REBAC Real Estate Buyers Agent Council ABR® Accredited Being part of the Buyers Agent Council allows me to learn more about the multiple generations and their buying patterns. From ‘first time home-buyer to ‘last time homebuyer or second home & vacation homes, everyone buys and sells for a reason. Increasing my knowledge of buying patterns allows me to assist sellers in positioning their homes for sale. Knowing the latest of what buyers want & need helps me position my sellers' homes for sale where specific buyers would be looking to satisfy their needs. Networking with other REBAC members is working with professionals with the same goals in mind.
Being e-Pro accredited shows my clients that I've taken the proper course to stay in tune with what the Internet has to offer all buyers & sellers of real estate. Positioning homes for sale or searching for buyers has over the last 5 years become prevalent on the information highway AKA the Internet. Knowing where to market my listings and how to make them look attractive are very much a part of what I have to offer, and I feel I have a harness on this technology that most Realtors do not.
PCAR Portage County Association of Realtors
Concentration - Cuyahoga, Portage, Summit & parts of Geauga Counties, I work with the people of the above mentioned counties, first and foremost to buy and sell real estate. Being licensed in the State of Ohio, allows me to conduct business anywhere in my State and I frequently go beyond the borders above. As a Realtor® and member of PCAR & CABOR, it's my duty to share the knowledge and to help others learn of services available that would help them in their workplace, with general living conditions and growing stronger in our communities. People who are also volunteers are vital importance to our counties, knowing the resources helps us help each other. Leading by example is one of my strengths, giving back to the community starts with ‘where you live'.
2004-Brass Service Award, Realty One for Outstanding Achievement
2005-OAR, Ohio Association of Realtors - Award of Achievement & President's Sales Club Award
2005-CABOR, Cleveland Area Board of Realtors, Professional of the Year with Award of Achievement
2005-Bronze Service Award, Realty One - Outstanding Achievement
2006-CABOR, Cleveland Area Board of Realtors, Professional of the Year with Award of Achievement
2006-OAR, Ohio Association of Realtors, Award of Achievement for Outstanding Sales Achievement & President's Sales Club Award
2006-OUTSTANDING ACHIEVEMENT AWARD, REALTY ONE
2006-TOP PRODUCER, OFFICE TOP LISTER, REALTY ONE
2006-TOP PRODUCER, OFFICE TOP CLOSED VOLUME, REALTY ONE
2007-OAR, AWARD OF DISTINCTION, OHIO ASSOCIATION OF REALTORS PRESIDENT'S SALES CLUB AWARD
2007-Professional of the Year - Silver Award of Distinction
2007-Top Producer, Realty One, Aurora Ohio - Units & Volume
2008 -NAWBO-Winner, Cleveland, Oh - Top 10 Women Business Owners
CIVIC AND COMMUNITY INVOLVEMENT
CITY OF AURORA, OHIO - CHAMBER OF COMMERCE <br>
CITY OF STREETSBORO, OHIO - CHAMBER OF COMMERCE<br>
Supporting and being active in the Chambers allows me to network with other local business owners that have success in mind. In doing so, I have the ability to work with professionals of all agencies, city government and organizations dedicated to improving the quality of life in these two cities.
ONE PAGE BIO As a lifetime resident of Northeastern Ohio, I grew up in rural farming area where everyone knew each other and everyone helped one and other. I attended Berkshire Local Schools, a local regional campus of Kent State University for Nursing and joined the US Army. After spending time in the military for hospital administration, my curiosity pulled me to the computer industry where I would spend another 18 years learning all about them and sharing my knowledge of them with other people in the corporate, government and school market segments, and to provide them with the computers they needed to help their businesses grow.
Having the passion for people and the desire for personal growth, this led me into a career in Real Estate where I now spend most of my waking hours helping people achieve dreams that before the day I met them, they thought they could never reach.
It is the most challenging and rewarding career that I have had the pleasure of working in and at the same time, I don't consider it work; it's MY business and I fully intend on staying in this field until I can't help any longer. The real reason my clients choose me; I make the process exciting & fun; the environment friendly & inviting and I feel that the greatest place in the world for me....is helping people.
Achieving goals in real estate, one person at a time - it's my passion and my pleasure.
Contact Information Name: Cindy Mustafa
Address: Kensington Lane, Streetsboro, Oh 44241
Cell Phone: 216-408-1513