The importance of having an Inside Sales Agent (ISA)
Being a real estate agent is not easy. The amount of work that needs to be done is overwhelming, and the minute you are distracted other aspects of your business begin to stall. This is why having an ISA is critical. Making sure there is someone always prospecting and marketing on your behalf will ensure you have a pipeline of opportunities.
So really, you have three options:
1. You can do the work yourself (which you and I know you already have a full plate)
2. You can hire a part-time or full-time employee.
3. You can outsource.
Let's address option #1. If you are going to do the work necessary to generate leads, continue to market your brand, farm your area and make sure you don't waste a lot of time and money - then you need to leverage technology and data. In order to ensure you can be the most effective and efficient as possible, you definitely need to look into buying into Smart Data and tools that help you prospect and farm smarter.
Option #2 is typically the default decision when you become overwhelmed. The challenge is finding someone who can really add value for the budget you have to spend. Hiring someone is expensive, and typically requires even more of your time to train them, get them up to speed and to be effective. If you hire the wrong person it could be a nightmare - waste money, time, and damage your brand. And if you hire someone really good, they just may quit and become a competitor.
Option #3 is something very few agents consider, because it's never really been an option. Outsourcing important tasks like farming, prospecting and marketing is relatively new in the ecosystem of the Internet. But today, everything seems to be moving that way. Look at companies like Uber (outsourcing your car and driver). The trend doesn't stop there. We just launched offrs+ (offrs plus) to do exactly this - to provide an outsourced solution for identifying seller leads. Essentially, we do the first touch campaign leveraging our smart data so the agent doesn't have to do the work. Once we generate the leads, we pass them on to the agent.
All three options have their pros and cons, but I think what is consistent in all three options is the need to invest in Smart Data and find efficiencies in technology to ensure success.