The Best Way to Avoid A Drop In Sales During The 4th Quarter Is To Plan Ahead. One of the ActiveRain Contests/Challenges this month is by Bob Crane titled "2016 4th Qtr Review/Winning Plan & Productive Blogging Challenge!" I have not been participating in Active Rain Contests/Challenges Lately, but this is one I feel I have some experience with.
The 4th quarter can be a challenging time of year. It is a quarter in which many sales people in Real Estate related fields experience a decline in sales. This is because of several reasons, the three biggest in my opinion are:
- The Holidays
- Cold snowy winter months, and
- Our perceived expectation that Buyers stop looking for house to purchase during the Holidays, and cold weather.
But it does not need to be so. When you stop to think about it, this is really the perfect time for Buyers to be out looking for their dream home. Buyers will face less competition during the 4th quarter and especially the winter months, because there are typically fewer Buyers during this time, and Sellers will most likely be more willing to accept:
- A lower offer for the property
- Paying Closing Costs
- Doing Repairs
There are other advantages such as:
- A better idea of how well the house is or isn't insulated.
- Up to date information of heating costs.
- Winter months many times are a better indicator if there are water problems (basement)
- Trees are beginning to lose their leaves so you get a better idea of what privacy is between properties.
The 4th quarter should really be one of the prime times of the year to purchase a house, and when you think about it, it is also an excellent time to Sell. During the Spring, and Summer months there are a lot of people just out for a Sunday drive looking at house with no real intention of buying. But someone who is out looking during the busy Holiday season, and cold, snowy winter months is most likely a serious Buyer, and not wasting their time or yours.
The 4th quarter has always been a good quarter for me, and this year things are lining up to be another good 4th quarter. But this does not happen on its own, it requires advance planning, with having a marketing campaign in place which starts before the 4th quarter starts. If we wait to put our 4th quarter marketing plan together until now it is to late, it needs to be in place no later than the beginning to middle of the third quarter. I have my plan in place and that is why my 4th quarter is shaping up to be another good one, which means the 1st quarter of 2017 will benefit from my planning as well.
For all the reasons listed above and many more, Realtors/Agents should embrace the 4th quarter instead of looking ahead to the warmer months. But as I stated in the previous paragraph, in order to do so Realtors/Agents, Buyers, Sellers, and Loan Originators have to of prepared before the 4th quarter arrived. The Best Way To Avoid A Drop In Sales During The 4th Quarter Is To Plan Ahead, in order to make sure we all stay busy during these months, and into 2017.
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Info about the author:
George Souto NMLS# 65149 is a Loan Originator who can assist you with all your #FHA, #CHFA, and #Conventional #mortgage needs in Connecticut. George resides in Middlesex County which includes #Middletown, #Middlefield, #Durham, #Cromwell, #Portland, #Higganum, #Haddam, #East Haddam, #Moodus, #Chester, #Deep River, and #Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com
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