Thats a really good observation and analogy - its motivational and should be inspiring......we were just talking this morning about the original 6 NHL teams........our favorite players, coachs, announcers..........boy that was a trip down memory lane.........:-)

Philly teams seem to choke when it means the most.  I used to live in Delaware and the Eagles are the worst when it comes to choking.

Wow two very different responses here!  I guess you can learn from everything

Management listened to the old adage," If what you are doing is not working, change it!" They have had a great turn around and we as business people can learn so much from this. As a rule, Realtors do the same thing day in and day out and they expect different results,remember that is INSANITY. Nothing will change until you want it to!

Good luck against the Penguins!

Thanks for the good luck thoughts.  Part of the reason we tried AR is that it is different from the way we have been trying to advertise and  drive business toward us - I hope that it works.   So far, I cannot say that I have seen any positive results but we will keep trying for a while to give it a chance.  My concern is that RE Professionals see it but they buy and sell their own property.  How many consumers are looking as well?