When Your Buyer Makes An Offer, Then I’ll Address His Questions

  I notice this happening more and more in Humboldt County, California.  The listing agent doesn’t want to give too much information about their seller’s property, whether we’re talking about vacant land or a home, unless the buyer is “serious” and willing to put in an offer.

  Why dig a little bit more to provide comprehensive info about the property if the buyer isn’t going to make an offer, right?

 So here’s my question:

  •  As the listing agent...Are you really wasting your's and the seller’s time if you provide a packet of information about the property for any buyer or buyer’s agent who inquires about your listing?  And is a buyer who's asking more detailed questions not "seriously" considering the property for themselves?

 

  As listing agents we have a duty to provide/disclose information about our seller’s property.  We need to ask the right questions from our sellers from the get go and provide information to buyers and their agents who ask.

  Personally I think it’s a worse situation to have a buyer not ask enough questions, put in an offer, get it accepted, find out something they don’t like about the property during the inspection period and back out of the deal.  That waste’s everybody’s time – the lenders, the buyer’s agent, the listing agent and definitely the seller’s time.

  Put yourself in the buyer’s position: 

  •  Don’t you want to know as much info about a property you are considering putting in an offer on just to make sure there is not anything obvious that would make you change your mind?
I know I would. 

 


  What I try to do is create an informational packet to give to buyer’s agents or a buyer who calls on my listing, especially if they have a bunch of questions. And believe me most do.  And it's easy.  You spend the first week compiling info and then you can create a digital file so it's easy to send to agents or buyers who start asking more detailed questions about your listing.


  A great thing to do at the beginning of the listing is put together a property profile packet, especially if you are listing vacant land:

Things that are good to included:

  1. A basic property profile sheet - acreage, water info (rivers, creeks, wells), septic info, zoning, lot size etc.
  2. Zoning information
  3. Aerial/Satellite image of property w/ parcel line overlay
  4. Parcel map of property
  5. Title information – info on easements  Features and Amenities
  6. Any other information – ex: bathroom not permitted and so on.



  Although a buyer might still back out of a deal after discovering a structural problem with the home after inspections, at least you are increasing your chances overall to work with a well informed buyer who is “serious” about purchasing your seller’s home.

 

 
Post is included in group: Realtors®
Post is included in group: Everything California
Post is included in group: Selling Soulfully

15 Comments on When Your Buyer Makes An Offer, Then I’ll Address His Questions

Jessica~so many listing agents forget what they were hired to do--and that is to sell the property! Their first responsibility is get as much of the information out to the public and try to attract the largest pool of potential buyers, not that one perfect buyer

05/04/2008 02:53 PM by Ralph Odierna (Keller Williams Realty)


I agree... I answer all questions, knowing some are just asking out of curiosity. You never know who might become serious at a later time, and might remember your helpfulness and professionalism. It all helps to establish yourself as knowledgeable and professional.

05/04/2008 03:00 PM by Mara Hawks, REALTOR®, Auburn Alabama Real Estate - Lee County (FIRST REALTY)


Jessica.. Listing agents are hired to sell/market a property.  If they do NOT give the buyer/buyer's agent the information they are requesting then they are doing them a disservice.  My question is do the sellers know that their agent is slacking and not doing their job properly?

05/04/2008 03:01 PM by Valerie Osterhoudt (Johnson Real Estate, Inc.)


Ralph - I totally agree on this one.  Of course some of the more detailed stuff you don't necessarily have to advertise, but you should have that info handy if asked about it, especially questions about easements, water issues, zoning questions, etc.

Mara - That's how I feel.  Even if that buyer doesn't buy your property you are standing out as a professional who knows your stuff and really knows your property.  That is important and memorable!

Valerie - I'm sure the seller has no clue.  Sad but true.

05/04/2008 06:24 PM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


Jessica, I think you also have to be able to tease the buyer so they actually contact you. If you cannot meet face to face you don't have an opportunity to sell the land or home for your seller. The buyer agent knows enough to call if she/he needs more information. However, if the buyer never calls you, you are 50% out of a sale. That is my 2¢

05/04/2008 07:28 PM by Mary Strang, WI Real Estate (RE/MAX Hill Country)


It doesn't make any sense for the LA not to pass out information on the property. 

05/04/2008 08:09 PM by Denise Allen Realtor@ Chesapeake (GSH Real Estate)


I agree.  Your job is to sell the propertly.  Buyers need to have the information.

05/04/2008 09:15 PM by Debi Ernst, Real Estate Broker/Agent (Ryco Realty Group)


Mary - I absolutely agree with you.  If you have a buyer call on the property your goal is to meet them face to face.  But if you're dealing with a buyer's agent it's nice to have a packet of information about the property so that if a buyer's agent asks who can refer back to that info packet and answer their questions.  Just a good thing to have handy.  The thing is your seller's property may not be the right one for that buyer, but if you ask the right questions you may be able to help that buyer find the right property.

Denise - Your right and listing agents do give out standard information, but when it comes to easements or other not so obvious items that may affect the value of the property, they usually don't have these answers or will not go out of their way to get that info if asked.  The responses I've gotten in the past are - well you can find out all that during the inspection period.  That's great, but what if there is a serious easement issue that is a deal breaker for my buyer?  Why not find out before we put the offer in.

Debi - I'm all for giving information.  Our first goal should be to help that buyer and our seller, not necessarily "capture" the buyer so that we make a deal.  If my seller's property is right for the buyer, then answering a few extra questions shouldn't change that fact.  Yes we're in the sales business, but I always approach the business by asking...How can I help this person? 

05/05/2008 10:47 AM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


I totally totally agree. I have often toyed with the idea of giving as much info as possible regarding the property to help alleviate the possiblity of the buyer backing out on us at the last minute. I am a big fan of pre-disclosure.

05/07/2008 01:50 AM by John Ford (Champion Real Estate)


Not share information when it's asked for?  It's not like it's an odd request.  As an investor/buyer, if I got a response where the seller's agent didn't share information, I would move quickly on to the next property.  I'm curious as to why some LAs are taking the stance of not sharing info to all inquirers.

05/07/2008 08:49 AM by Tiffany Wilson (Shorewood Realtors)


John - I think in the end it's a good thing.  Also from a buyers agent standpoint it helps keep the buyer interested.  The goal in the end is to help the buyer purchase the property of interest if that is what they truly want.  So I think in general the listing agent really helps everyone out when he has most of the answers.

Tiffany - The listing agent shares info, but it's the standard info.  I usually have found this to be the case when your dealing with a land deal where all kinds of questions can come up.  Usability of land, where the water sources are, were there any landslides, easements, etc.  I find that most agents will give you some info but not all, most likely because they didn't get all this info from the beginning and they don't want to do the leg work especially if the buyer moves on to another property.  But my feeling is:  If we can think ahead of time of all the possible questions a buyer or their agent might ask us (do our homework) in the first week (having our sellers fill out those disclosures will help) then we can quickly answer some of those extra questions.

05/07/2008 10:00 AM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


Jessica - what a great idea to pre pkg the info and do it digitally - that way you can e-mail it to prospective purchasers and buyer's agents.......hmmm I'll have to take a look at doing that!

05/15/2008 11:48 AM by Liz Moras, Re/Max Associate Broker Chilliwack (Vancouver), B.C. (Remax Nyda Realty Chilliwack B.C.)


Hi Liz - Glad you stopped by! - Yeah, I've found that this is the most efficient way to get info in the hands of other buyers and/or their agents.  Since we spend a hefty part of our time preparing the listing for marketing to the public, might as well spend a little extra time putting together an information packet on the property that answers more than just the basic questions.  You don't have to give this to everyone, but if a buyer is starting to ask more specific questions than you have a packet that hopefully addresses them.

05/15/2008 07:21 PM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


Jessica:


Finally someone has come forward to say it.  Personally speaking in Las Vegas it is like pulling teeth to get information from agent, let alone get them to call you back.  I wish more agents took the time to thoroughly market their properties, and to build great rapport with any agents that may be inquiring about a home they have listed.


I wont give names, but their is an agent here in Vegas and I will not show his homes.  If my client really wants to check it out we will, but only if they specifically request it.  Call me a bad agent for openly admitting it, but I think I'd be called worse if I could never get information on a potential property that my clients were interested in


It's a shame really.. 


Great post though!

05/16/2008 03:13 PM by Lisa Santacaterina, Certified EcoBroker (Prudential Americana Groups, REALTORS)


Thanks Lisa - It's frustrating when listing agents don't call you back.  I've had it happen to me numerous times.  Doesn't help the seller at all - especially where there are plenty of other homes on the market for our buyers to see.

05/16/2008 06:57 PM by Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)


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Real Estate Agent: Jessica Bigger ~Eureka, CA Real Estate (Ming Tree GMAC Real Estate)
Jessica Bigger ~Eureka, CA Real Estate
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