The consumer and the blogger - Web 2.0A couple of years ago blogging was almost an unknown, certainly not common knowledge. Some agents and other real estate professional were involved but not to the extent we see today. Similarly, use of the Internet by buyers and sellers continues to grow dramatically – it is hard to find a consumer who isn’t searching for homes, and learning about real estate and agents, on-line.

Consumers these days have many advantages by working with a REALTOR (and other real estate professionals – stagers, mortgage officers, title and escrow folks, inspectors and so on) who blogs.

Real estate professionals, as well, derive many advantages in their blogging for consumers. Those of you who blog regularly know this; those who don’t (but you are reading this, right?), listen up!

Blogging Advantage #1

You get to know the agent, or other professional, and establish rapport even before you meet them. And YOU can decide who you want to work with WHEN you are ready. You learn about their values, their style, their humor, their interests, and can decide if they are someone you trust to help you achieve your real estate goals. There will be a certain comfort level achieved before you even begin.

Blogging Advantage #2

You gain insight into what the writer actually knows about their particular role in the real estate business. No one knows everything about their particular field, but what they DO know becomes patently obvious. Not just WHAT they write about (e.g., short sales – if short sales are of interest would YOU want to work with someone who can’t explain them?) but HOW they write about such matters.

Blogging Advantage #3

You learn who the expert is your area of interest, whether it be Carlsbad or elsewhere. Lots of agents, and others, brag on their signage or on postcards and other marketing that they are the specialists. The blogging agent or professional DEMONSTRATES this clearly. You will know that they really do know the area, or not.

Blogging Advantage #4

Are they credible? Well, their blogging will tell you, or not. Do they cite facts and figures to support their points? Are other posts and websites they refer to helpful as well? What has been their experience with different types of situations? What kinds of listings and buyers do they handle?

Blogging Advantage #5

You will understand what they know about buying and selling (or mortgages, or staging, or…) and how this will benefit you. And you will know they have done some research to learn more about what they are writing about.

Blogging Advantage #6

The blogger’s on-line marketing will become clear. This is especially important for those of you seeking an agent to help you sell your home. Do they play well in the Internet space? If you Google them will they show up all over the place or are they hidden on the Web?

Blogging Advantage #7

You learn how they communicate, and how well (no one is a perfect speller or grammarian, but let’s face it, if they don’t take some care to write reasonably well, one has to wonder what other issues may be lurking). After all, if they can write about some issue in clear terms anyone can understand, chances are they will be clear in their on-going communication on other issues that impact you during your transaction. You will see how they think, and present solutions to problems you might encounter.

Blogging Advantage #8

How the blogger interacts with others will become obvious from their response to comments, and how they in turn comment on other blogs. Do they treat others on-line as you would like to be treated? Or does their conduct annoy, irritate, insult or embarrass? You will have some pretty good clues as to how you will be treated should you decide to contact them for help.

Blogging Advantage #9

Another advantage is what you will learn about the bloggers character…the soul of the blogger. Are they ethical? Professional? Do they seem to have integrity? Are they responsible? Likeable? If they are plagiarizing others’ content, treating other professionals poorly or engaging in other negative behaviors, well, you get what you pay for, so to speak.

Buyer and sellers – consider what you can learn by reading blogs and the many advantages FOR YOU of working with a blogging real estate professional.

And real estate professionals – just think of all the advantages YOU can bring to the transaction, and your clients. But how will they know if you aren’t blogging?

YOU DECIDE!!

 

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48 Comments on 9 Advantages of Working with A Real Estate Professional Who Blogs

20 Most Recent Comments Displayed Show All

MAY
05
2008
150,949 Points 2 Featured Posts
Jeff - what a well-written post. You clearly deserve this feature staus.
10:55am • #29
438,013 Points 79 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Jeff, this is an excellent post! I really like the way you summed it up and will send this to my hubby. I do find many advantages in the posting! I am staying ahead of most of the local Realtors just by reading all the current Real Estate Related posts!

I enjoy your posts and appreciate what you have been bringing to Active Rain! Thanks, and Later in the rain~Deb

6:50pm • #30
MAY
06
2008
258,491 Points 77 Featured Posts Outside Blog
Jeff - I often wonder what people learn about me when they read my Friday fun post. LOL I meet most of my clients through my blog and there is one thing that I keep hearing and that is that the people who contact me see me as someone they can trust.  Hard to imagine but people don't trust Realtors.
5:28am • #31
MAY
08
2008
Jeff, way to recap all the advantages. Thanks for sharing. I can definitely use the information.
4:27pm • #32
MAY
10
2008
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Ruthmarie - I agree totally. There are many who do not believe in lbogging, or at least are not dong so. PEople are pretty impressed when i share the successes I am having.

Jeff

11:11am • #33
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Thank you, Roberta. There are clearly advantages both for consumers as well as us. Too bad so many do not take advantage of these opportunities.

Jeff

11:14am • #34
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Robert - and being "out there" is where folks needs to be in this age of the Internet.

Jeff

11:15am • #35
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Sharon - I appreciate the compliment. hope you are finding success with your blogging as well.

Jeff

11:17am • #36
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Jackie - hey thanks for the compliment. I'm glad you found it useful.

Jeff

11:18am • #37
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Thanks, Deb. I hope he enjoys it as well. Pleased to hear it struck a chord with you.

Jeff

11:19am • #38
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Teresa - well it's an interesting question. From the business youou get from your bloggingk, and hvaing read them myself many times, it is clear that you ARE someone that buyers and sellers can trust, but who they also want to work with. And I bet they appreciate your wit and humor...and your fabulous photography.

Jeff

11:20am • #39
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Thanks for the compliment, Chuck. I suspct some folks don't really understand how much they personally can derive from blogging, in addition to helping consumers with information.

Jeff

11:22am • #40
MAY
11
2008

Good stuff... I'll have to add some of these points once my blog gets more developed.

5:45pm • #41

Wow Jeff - excellent post. I wish I had thought of it!  Great way to explain the value of blogging.  Two Thumbs Up!!

11:09pm • #42
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Milan - Hey, thanks for stopping by. And good luck with your own blog.

Jeff

11:15pm • #43
1,586,413 Points 430 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Bo - thanks for the compliment. Bet you have some thoughts to add to this too! And go ahead and let your clients know.

Jeff

11:17pm • #44
JAN
10
2009
606,747 Points 9 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Jeff - I found this post from another one of your posts - excellent! There really are advantages to an agent who blogs!

10:09am • #45
410,075 Points

Jeff-excellent post, besides having a great web site or two, today's agent needs to be blogging and getting their thoughts and views expressed so that the client can get to know that broker before they actually meet.

1:58pm • #46
JAN
15
2009
306,008 Points 14 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

Jeff, your reason #6 is probably the factor that is most overlooked by consumers.

Blogging gives visibility on the Web.  I tell prospective clients over and over again, "If the public can't find your listing on the Web, they're never going to buy it", especially in today's marketplace. 

Agents who blog and participate in social networks have an overwhelming advantage when it comes to Web visibility. 

Great post!

9:08am • #47
MAY
01
2012
627,608 Points 16 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Jeff,

The good thing about this is, 4 years later, it is still true, and relevant, to the real estate agent who wants to be different than the other 99% of agents in their markets who are not blogging.

Gotta love it when you've got a good thing going...

11:04am • #48

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Carlsbad, CA

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