Home sellers, you have every reason to be concerned about making mistakes when you sell your Crofton home. And you wouldn't be alone if you did make a few mistakes. In fact, avoiding mistakes is one of the reasons many home sellers give for hiring a REALTOR to help them.
Here are a few mistakes you should be careful to avoid:
1. Leaving home for a few minutes and missing buyer calls.
2. Failing to get a showing appointment when a buyer calls.
3. Not showing your home when it's convenient for a buyer.
4. Spending more time/money than necessary preparing
your home to sell.
5. Spending too little time and money.
6. Spending time and money on the wrong things.
7. Overpricing your property.
8. Underpricing your property.
9. Not accurately identifying the right target market.
10. Creating an ineffective marketing message.
11. Spending too much on marketing your home.
12. Spending too little on marketing.
13. Marketing in the wrong places.
14. Showing features the buyer will consider a disadvantage.
15. Showing unqualified buyers... or unscrupulous buyers.
16. Showing your home while your family is there.
17. Appearing anxious when you follow-up with prospective
buyers.
18. Not following up with prospective buyers.
19. Making unnecessary selling concessions.
20. Not making necessary selling concessions.
21. Failing to make required disclosures for lead and other environmental concerns.
22. Failing to disclose material facts.
23. Inadvertently discriminating against someone in a protected class (do you know what
they are?).
24. Not hiring a real estate professional to represent your interests.
25. Hiring the wrong real estate professional to represent your interests.
There's a reason why Maryland requires licensing for anyone assisting home sellers and buyers with a real estate transaction. After all, a home sale is a complex business transaction governed by complex federal, state and local laws with potentially costly liabilities. Not only that, but most states require many hours of continuing education for real estate licensees, regardless of how many years experience they have, to ensure they keep up with ever-changing real estate laws. And that doesn't even begin to address the ongoing practical training most REALTORS obtain through their brokers and professional organizations.
Someone who has never sold a home before, or only a few homes, can't be expected to avoid mistakes or know how to address the many issues that can arise in a real estate transaction. Fortunately, you don't have to.
I'll follow up later this week with some suggestions for choosing the "right" REALTOR to represent you in your home sale - your best bet for avoiding, or at least minimizing, those potential mistakes.
In the meantime, check out Jason Crouch's featured post today Adventures in the Grocery Store - A Real Estate Allegory - a totally different approach on the topic of home-seller mistakes.
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Margaret,
If a new or prospective agent wants to learn about how to sell real estate, they should spend some time on your blog reading some of your posts!!! Thanks, Fran