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You're probably thinking "Please no more MySpace".MySpace has tens of millions of users. Mmm, I wonder how many of those users are in the mood to buy a home or sell their existing one? First a funny story.

Friday night I went out with a few friends and the "MySpace" topic found it's way into our conversation. I asked someone if they had a MySpace and they said no. "What? You don't have a MySpace? Everyone has a MySpace"! We were sitting at a red light and I looked at the girl in the car next to us. "I bet even SHE has one". So, to prove me wrong this person ended up rolling down the window and motioned to this girl to roll down hers. She looked a bit frightened. "Hey, do you have a MySpace?" She looked confused, muttered NO and then rolled her window back up. Okay, so maybe EVERYONE doesn't have a MySpace. Hey, she could have been lying. Most everyone has a MySpace.

 

I know some of you are probably thinking, no MySpace, no more social networks, no way. Isn't this a site for teenagers and pedophiles? According to Media Metrix, more than half of MySpace visitors are age 35 and older. Yes, I know what you are thinking that these are the pedophiles but I doubt it. Also, more than two-thirds are age 25 or older.MySpace is more than a social hang out if you know how to work it.

So, what's an agent like you gotta do to get a piece of the pie?

1. Sign Up, It's Free!
2. Edit Your Profile
3. Add Friends

It really is easy as 1,2,3.

Adding Friends On MySpace

 Yes, people this is the most important part. These "friends" are what you are going to be farming. In MySpace land, it's like credit- it's hard to get them if you have none. Crazy, uh? Maybe a little.

FIRST, you should do a little pondering on the old days and try to remember people from grade school, college, old jobs, family, friends, old flames(okay, maybe not) but you get my point. MySpace Search Engine will allow you to search for anyone by including their first and last name with region. There's got to be a handful of people that you know that are on MySpace, don't lie. :)

What do I do if I don't have any friends? Well, first you can stop crying. It's okay. Next, a good trick to get friends is to go straight to the Music section and start adding up and coming bands that want exposure. They will add anyone and everyone, even you. This will accumulate a number of people so when you do start farming MySpace, people will not be hesitant to add you because they see you have a good number of friends. Once you get out their in MySpace land and have more friends, you can delete the bands.

Eventually, you can just start adding people in your area. What's the worst thing they can do? Reject you. Hey, rejection isn't that bad. Hey, it only takes a number of no's until you get to a beautiful YES! When you start to get a number of friends, it's time to start building relationships.

 

Building Relationships On MySpace

Building relationships is a little different than normal simply because it's not like you are going to go out to the coffee shop and meet face to face. There's always a cyber latte. Building relationships is simple. It's called commenting. Stopping by someone's page every so often and leaving a "hello" or "howdy doody". You can even go a step further and send a message and tell someone hello.

This is a NO NO- Don't send messages or comment about your services. This will only annoy people and scare them off and eventually they will block you. You can easily but "Real Estate Agent" in your title. They know what you do, you don't need to force feed them.

Content On Your MySpace Page

With all of the social networks you are on, you are probably thinking you are going to be spread thin blogging again about real estate. Well, don't. Yes, a market report every month is good in your blog. Your listings in your blog is good, but I would think that that's enough. People want to know that you are a person. Be personal. Look human. If people know that you are only on MySpace to generate business they will turn a cold shoulder. Ouch! You need to slide in gracefully. Be funny, be personal and be a friend. Talk about being a mom, a father, a goof ball in your blog. Talk about the everyday things. This will help you build trust with your MySpace pals. And then one day, it will happen. Someone will be looking for an agent and will remember all of your funny personal stories with a few listings here and there. You have to know how to work MySpace.

MySpace shoots out a note letting your friends know that you have written a new blog. Also, MySpace allows you to post bulletins. This is a great place to put a listing. All you have to do is put "3 BR/2BA in Baton Rouge" and then when they click on it, offer the link that will carry them to information.

 

Tips On MySpace Marketing

1. Keep it simple. Do not load your page up with glitter, videos or pictures. No one likes a slow page. If you have a lot of things on your page, it will take time to load and people will leave before reading anything.

2. Know what group you are going to focus on. Think about what type of people you want and what age group. You could be wasting a lot of time if you are targeting the wrong people.

3. Add friends! You need friends to make this work. Get creative but not pushy.

4. Try to keep it personal. Most people use MySpace as an outlet. The last thing they want to do is talk business. Be you and be personal.

5. Don't jam your page up with junk.

6. Take the time to send messages to your "friends".

7. Keep your nose clean while on MySpace. Think about what you say and what you type when leaving comments and messages.

8. Be patient.

9. Use the force.

10. Work it.

 

I've been on MySpace for about three years now. It's not something that happens overnight. I have over 300 friends. Today I finally got the bright idea to go and send messages to most everyone in my friends list and ask them for addresses and their birthdays. I got a great response. Don't be afraid of MySpace. At MySpace, people are at your finger tips. There just there. You don't have to go knock on doors, you just have to do a bit of smart marketing. It can work for you if you just know how to work it.


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58 Comments on Social Networking 101 (Example- Myspace)

MAY
04
2008
2 Featured Posts

GREAT POST!  Thanks for sharing this great information.  I have a My Space but I don't use it.  My markeeting assistant said it is necessary along with Facebook and Linked (?).  I have to check it out!

 p.s.  I was the girl in the car next to you!!

(only kidding)

9:06pm • #1
193,781 Points Localism Sponsor Outside Blog
Lindsay, thank you for the very detailed post. I have never been on MySpace, however I will definitely check it out now due to your post. Thanks for the tip.
9:06pm • #2
807,465 Points Outside Blog

Hi Lindsay;

I do not have a myspace but my kids do. I will check it out.

Anthony

9:07pm • #3
227,409 Points Outside Blog
hey, thanks for the information.  I am subscribing to your blog to read it more throughly in the morning when I am not so wiped out
9:07pm • #4
108,236 Points

Hi Lindsay,

Thanks for the blog.  Everyone might also like to try "Fast Pitch".  GREAT customer service and another great way to network.  Just "cut and paste" your personal information from one of these other sites for quick sign-up!

9:15pm • #5
615,659 Points Localism Sponsor Outside Blog
Thanks for the informative information about this. We have not utilized it as well as we might have it seems. Thanks.
9:20pm • #6
289,411 Points 2 Featured Posts Localism Sponsor Outside Blog
Great info, I have an account but  haven't been  using it.
9:20pm • #7
1 Featured Post
Hi Lindsay, I use linked in. this is a professional networking site. facebook is the new kids networking site that seems to have displaced myspace (i think?).
9:25pm • #8
4 Featured Posts
Lindsay, not jamming the page up with junk is something that I've seen a lot of on myspace.  I saw an agent with houses listed and personal photo's partying!!  Go figure that one...
9:35pm • #9
3 Featured Posts
It's sad that MySpace has this "pedophile" image.  I think this sticks because MySpace was the first social network to make it big.  As Lindsay suggested - I think it helps to show a more personal side of yourself. I use myspace to connect with friends, facebook for family and linked for business.  By using these social networks differently - you can present a more well rounded view of who you are. 
9:35pm • #10
3 Featured Posts Outside Blog

I have a MYSPACE page, but to tell you the truth, I can't keep up with all these accounts that I create.  How do you do it?  It's all that I can do to keep up the AR pace!  But, thanks for putting it out there.  Have a great week!

Yvette Smith

Williamsburg's Preferred Realtor!

9:39pm • #11
483,541 Points 13 Featured Posts Outside Blog Called Shot Master
Thanks for the great info! I have been wondering what to do with my recently created myspace page. I am finding lots of people I know have one... they shyly admit. I really need to use it to my benefit.
10:45pm • #12
139,779 Points 3 Featured Posts Localism Sponsor Outside Blog
Again, great info!  I am overwhelmed at the thought of it but should probably give it a shot.  Will you be my friend :o)
11:26pm • #13
MAY
05
2008
274,644 Points 41 Featured Posts Outside Blog
LINDSAY - You make a compelling argument to join MySpace.  I have to admit that I have avoided it so far, but I might reconsider now.  If I join, will you be my friend? ;-)
4:40am • #14
202,022 Points 7 Featured Posts
I have a myspace account but really haven't done much with it.  I get a lot of people wanting to be my "friend" but I should really look into it as a marketing tool.  Thanks
5:33am • #15
1 Featured Post
Lindsay- this is truly the best post I have ever seen on using sites like MySpace for marketing. Very sound advice, and it even lays out how a fool like me can participate, thank you!
6:16am • #16
Good post thanks for the information.
12:11pm • #18
182,199 Points 13 Featured Posts Localism Sponsor Outside Blog

I'm a Facebook girl myself - and of course, LinkedIn!  Great post.

Tina in Virginia

12:21pm • #19
649,744 Points 1 Featured Post Localism Sponsor Outside Blog

Hi Lindsay,

Thanks for all of the tips.  Have a great week.  Michael A. Caruso

12:37pm • #20
i have a myspace account but never really used it for business purposes.  great way to reach out to more locals!
12:51pm • #21
497,765 Points 103 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Ya know, I have been debating whether I need to change over my myspace to a business one...I guess maybe I should reconsider it!  
1:18pm • #22
331,752 Points 7 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master
LINDSAY - Thank you! I have a my-space account but have done nothing to it but, I think, I signed up!! I actually never thought of it as something I could use for business. SO thank you for the awesome idea and writing such an informative post!  You totally rock!!!!
1:49pm • #23
147,462 Points 3 Featured Posts Localism Sponsor Outside Blog

I am on myspace and love it!  I get to keep up with real friends and meet new ones - my cousin is actually engaged to a girl that he met on myspace. 

I also have picked up one buyer on myspace - but it's not a done deal yet, so I won't claim it as complete myspace success.

Thanks for the blog!

2:02pm • #24

Great ideas!  I have had a My Space for about a year and honestly I have to spy on my daughter and her friends.  (They know it) I thought I was smart however, you can't always see all that they say.  I never thought of using it for Real Estate maybe I will create a separate page for business.  I tried Facebook and several old friends found me on that one.  They are Free and Great tools. 

2:28pm • #25
Great post thanks for sharing I use my space and I love it I post bulletins,blog, classified ads I do it all but now that I have read your blog post I think I m going to switch up my profile page and adjust my my space strategy  Thanks 
2:51pm • #26
212,972 Points Localism Sponsor Outside Blog
I'm hesitant to use myspace, but not as much now.  Thanks for a good post about this topic.  I'll venture over there and check it out....
3:11pm • #27
13 Featured Posts
I have a myspace but I make it strictly for family and friends keeping it personal.  Its a great post for those who do not have a myspace, keep it mind don't mix stuff on there you don't want your future clients to see, I might make one just for business purposes later.
3:43pm • #28
186,345 Points Outside Blog

Lindsay------------- I actually ended up on activerain becuase of myspace. Nima Rezvan saw my myspace profile and sent me an activerain invite , the rest is history :) Brian Brady is also a myspace "alumnus".

Myspace is a great place to network and build relationships. Granted there are alot of fake profiles, spammers and younger kids who are on there to play around but you must look past all of that. You must be careful of the pictures you post............................

Great tutorial,

Eddy

7:16pm • #29
376,907 Points 85 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master
I'd be curious to know how many leads you've gotten from being on MySpace and how many of those ended up at the closing table?
7:58pm • #30
122,017 Points 6 Featured Posts Outside Blog
HAHA.....Pedophiles and teenagers. I thought to try myspace for that. But it didn't do much for me. However, old hs friends started adding me. I love it because I have been able to reconnect with old friends.
8:25pm • #32
158,421 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master
Christy- You can still use MySpace to your advantage since you've found old friends ,you can spread the word about being an agent  :)
8:35pm • #33
623,511 Points 21 Featured Posts Outside Blog
I need more time in the day to do all the networking.  My wife laughs at me that I'm on my space
8:37pm • #34
531,247 Points 4 Featured Posts Outside Blog

Lindsey: Myspace is not a bad thing. I had it before Active Rain and I have made some good leads there as well. Please feel free to add me on yours. Roland_Sells_Homes

9:32pm • #35
507,715 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Myspace I think works very well in certain areas. It depends who you ask. I havent turned generated any leads from Myspace. But then again,I am not working it right. Great post.

10:04pm • #36
128,998 Points 13 Featured Posts Outside Blog
With so many ways to market oneself online, agents need to pick and choose what works for them. Honestly, I just don't have the time to deal with myspace.
10:20pm • #37
Great ideas! Another tip I always do--even before I became an agent--is to use the birthday feature. It tells you when your friends' birthdays are, so you can leave them a happy birthday comment or message.
11:15pm • #38
334,372 Points 1 Featured Post Outside Blog

Realtors it is good to network on all of these websites,

Tom Davis - DE Realtor

11:31pm • #39
I actually have my on screen name as my website.  I also use the postlets.com to create a picture for my page.  Great ideas on adding friends.
11:46pm • #40
MAY
06
2008
I've actually had people give me referrals from myspace.  I'm trying to develop a personal/business myspace, but goodness, it's very time consuming.  Myspace can be addicting like AR
12:00am • #41
1,256,989 Points 242 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master
Lindsay- You changed your photo! Looks great! Thanks for this. When I get some time I want to do some more with my space page. I just have a page, that is it. But our FAR magazine just came out saying that 38% of buyers used my space and face book to buy a home! Who would've thought! 
2:01am • #44
320,285 Points 5 Featured Posts Outside Blog
I hadn't thought about using My Space. My kids have an account and I thought it was more about just socializing.  
6:33am • #45
125,116 Points 5 Featured Posts
lol FUnny.  Nope...not everyone has one.  I had one...I think.  But I didnt do anything with it. Thanks for the tips.
7:44am • #46
Lindsey-thanks for all of this information about MySpace. I never thought about it like that. 
4:44pm • #47
MAY
07
2008
Lindsey, you are really good about your different subjects on your blog.  Good work!
9:46am • #48
MAY
08
2008
I have one, but have not tailored it toward what I do.  I think I will spend a little time and revamp my site.  Thanks for the idea!
1:34pm • #49
208,350 Points 1 Featured Post Outside Blog

Lindsey, I got a myspace so I could keep an eye on my kids.  They now know I see everything they write and they are much more careful about what they post.  It's a great tool for parents.  LOL

7:31pm • #50
MAY
09
2008
MAY
11
2008
MAY
12
2008
165,563 Points

Great Post!  I will have to review my MySpace page and see if I can implement your suggestions.

John Thomas - Certified Mortgage Planner

10:22am • #53
MAY
13
2008

Great post! I'm a firm believer, social networking is a great way to reconnect and drum up business. Facebook and Linkedin are my friends! I will have to give myspace another chance, but like you said slow pages are the downer for this site. Thanks for posting!

1:13am • #54
1 Featured Post

Lindsay

Wanna add me  and my band (grins)

http://www.myspace.com/sagemusic1

http://www.myspace.com/newsage (the band one)

Did you know myspace was origianlly marketed to genealogists. It did not take off very well but there are a bunch of us who got early pages!

I need to do more with myspace and RE - i already have friends and ones in my area at that. Thanks for the tips....

4:27am • #55

I thought about using MySpace as a marketing tool but wasn't sure if it would work. Has it been successful for you?

10:59am • #56
158,421 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Michelle- I've gotten a closing from my myspace. I have over 300 friends and I know about 99% of them. I am working towards adding other people that I don't know. :)

11:07am • #57

Lindsay, one could use this for most Social Networking sites.  thanks. aj

2:15pm • #58
JUL
06
2008
1 Featured Post Outside Blog Hit Router Attended Rain Camp

Thanks for the post. i actually needed a little primer on My Space, so thanks.

11:17am • #59
531,247 Points 4 Featured Posts Outside Blog

Myspace is another outlet to market yourself and your listings.. nothing wrong there.

8:54pm • #60

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Lindsay Pendleton Marketing Agent Property Management in Baton Rouge

Baton Rouge, LA

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Relocating To Baton Rouge & Surrounding Areas

Address: Homes for Rent in Baton Rouge, Homes for Rent in Denham Springs, Baton Rouge, La, 70810

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