Have you spent time with a person who feels it is necessary to explain on a regular basis that he or she is SMART? If you are like me, what you may want to say to that person is, “If you are so doggone smart, you don’t have to go around proclaiming it to everyone because they will know.” You may even think -- if you are really smart you will be smart enough to let that smartness show without self-proclamation. If someone is honestly smart IT WILL SHOW!
Have you seen (or used) the words, “Seller Motivated,” in copy for the listing of real estate? May I be so bold as to assert that those words can be counter productive? It is sort of like showing a picture of a beautiful woman and writing the caption, “Beautiful Woman,” beneath it. Duh!
It could even be worse if the caption, “Beautiful Woman,” is written beneath a picture of a less than beautiful woman.
My notion is that if a home seller is indeed “motivated” then IT WILL SHOW! The house will be priced right. The home seller will follow the instructions of the real estate professional concerning leaving the property during showings, about dealing with pets, regarding honest disclosure and so on. And, of course, (you know I had to say this) all steps necessary to prepare the house to show well on a daily basis will have been taken. (This is my not so subtle way of saying that engaging a home stager is one way to prove the seller is indeed motivated.)
As Daddy used to tell me – Don’t say it, do it!
So if marketing materials for a motivated seller’s property needs more than the mention of the excellent price (as suggested by a great real estate agent) and the fantastic exterior and interior photos (made possible by an excellent home stager) it would seem best to use words which paint the picture of the unseen features and amenities and leave off the code words. After all, “Motivated Seller,” tends to alert buyers to the thought that the seller is desperate. And, we all know that a true motivated seller is not at all distraught but instead is well prepared.
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Information provided by Yvonne Root of rooms b.y. root. The home staging team at rooms b.y. root helps motivated sellers in northern central Arizona. Look for them to be preparing homes for sale in Prescott, Prescott Valley, Cottonwood, Camp Verde, Dewey, Humboldt, Mayer, Cordes Lakes, Black Canyon City, New River, Anthem and all surrounding communities.
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Yvonne;
My eyes were starting to cross so I was getting ready to put the computer and myself to bed when I saw your post. Hope you are feeling better now that you got that off your chest! I agree completely with what you have said. Motivated seller screams desperate seller to me and that's not always a fair assumption.
Cheers!