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Brands Have A Personality: What Is In This Box?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

 

www.napaconsultants.comWhat is in this box?  A ticket to London?  If you put the words, "fly London" in Google, you get British Airways in the first few lines.  

www.napaconsultants.com

Here is another clue.  This is the inside of the box.  There are illustrations of London Landmarks.  No, this does not contain a First Class Ticket to London on Virgin Airlines!  There is a fun loving brand personality here!

 

Fly London is a United Kingdom based shoe company.  They manfacture shoes for both men and women. Here is their mission and personality statement from their web site, 

"A refreshingly balanced collection, different from the rest of the high street, having all and no trend at all, letting creativity do its work, following the motto again: always progressive, never conventional! We have created an upbeat joyous collection full of colour, innovation and humour”.  

 

And it is true, if you take time to check out their website.  They are proud to have given their designers this instruction, "Go where the inspiration takes you!  Don't Walk, Fly!"

www.napaconsultants.com 

They carved out a perfect niche and a great personality in the comfortable shoes arena without compromising style, fashion and fun.   We loved the branding, we loved the humour, and I (A) love the shoes!  I am looking forward to long walks or Flights in my new shoes!

 

 

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Comments (43)

Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Alexandra and Ron --- and I like how you put the "u" in "humour" in this fun post with an excellent message.  

Oct 19, 2016 11:21 PM
Ron Barnes
Associate Broker at Berkshire Hathaway Home Services Georgia Properties - Jasper, GA
"Most agents claim they're #1 - I THINK YOU'RE #1!

I recently read an article about the branding and rebranding of Apple, to market their more personal products, to Microsoft. It changed my way of thinking and this is very similar in basis. Good read.

Oct 19, 2016 11:24 PM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations on your feature recognition. I many need to hide this blog from my shoe lover wife.

Oct 19, 2016 11:29 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Neat to see the advertising, marketing approach across the puddle. The French had some pretty risque ads plastered on truck sides, on subway walls. 

Oct 19, 2016 11:46 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Branding is one of my favorite subjects. I enjoy seeing others succeed in this

Oct 20, 2016 12:11 AM
Matt Brady
Watermark Capital - Del Mar, CA
One of San Diego's Best Equity Advisors

The inside of the box is amazing, And you certainly will not have a problem locating that box in your closet.

Oct 20, 2016 12:20 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

How creative! That is a brand you won't readily forget. And having some humor can be a very good thing!

Jeff

Oct 20, 2016 12:29 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

When I saw it, I immediately thought clothing...I was close! Those look amazingly comfortable and have that pop of red, yea!! Now when you travel can you exclaim, 
Come fly with me!

???

Oct 20, 2016 01:36 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Karen Hellier I understand your feeling about the box.  This is exactly why one has to have a custom brand for their marketplace.  Some dubbed this brand as appealing to the very young,  I did not think so. A

Oct 20, 2016 01:54 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Love the box, don't think I have ever seen such an interesting show box.

Oct 20, 2016 05:21 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

How fun! I would not have guessed shoes. I especially like that you have the shoes and like them. I would love to get a pair, but there is no way I would without trying them on....I'm a very difficult fit.

Oct 20, 2016 08:25 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Tara Nordstrom's carries them, and I use Zappos most of the time.  I also have a difficult fit, but these are perfect for me.  A

Oct 20, 2016 08:33 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia Kennedy Yes for showings, I remember showing large office building floors and industrial space of 20,000 square feet plus in my high heels and doing fine until I got to the car...LOL.  I did have shoes in the trunk for construction sites, as the heels would not have survived.  A

Oct 20, 2016 08:35 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 one has to have red shoes to go with a red bag is my motto.  And red is definitely the new black in my book.  Have a great weekend, hugs to Larry and your furry menagerie!  A

Oct 20, 2016 08:36 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

You're going look "fly" in your flys. I love this brand too, and nearly bought some Fly boots recently, but went with some cool Uggs. I also value comfort.

Oct 21, 2016 12:29 AM
Mike Bjork
Evolve Bank & Trust - Redondo Beach, CA

I think that we sometimes forget to have fun, or some humor, with our Branding.  Then it becomes stale and like everything else.  Being fresh and different definitely can be appealing to a whole "like" segment, which may lead to more qualified clients.  Great post!

Oct 21, 2016 04:35 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love the post. I love the shoes. Great marketing . Thanks for sharing.

Oct 22, 2016 12:41 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Great motto to live by!!!

"Always progressive, never conventional! We have created an upbeat joyous collection full of colour, innovation and humour”

 

Oct 22, 2016 12:52 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

My friend always says the same thing about brand identity and personality. I definitely agree!

Oct 22, 2016 08:20 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sham Reddy I really believe humor can be the key a lot of things in life and in business. All the best!

Oct 22, 2016 08:23 AM