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Facebook Fridays - Rinse and Repeat Your Way To New Biz

By
Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~ 

I have done a few $20 FB ads the past couple of months trying to find the right blend to get some of my listings more exposure. What has been working well for me is drilling down to a specific local audience, in fact, one of my FB ad listings is contracted as a result of buyers seeing the ad and following the link to see the home. It does not always work that easily but it can be a successful form of marketing, especially if you are willing to invest a little time determining what works best for your market. Once you are on the right track...rinse and repeat, Rainers!

Are you doing any type of special Facebook postings for Halloween? Perhaps a contest or give-away? Something even more creative? For some it may be as simple as a new themed cover photo. Maybe you are not doing anything different...that could work too. Do share your ideas...let's learn together.

Whether you are killing it on FB, middling, or just getting started, stop by the pages below and start networking. All it takes is one FB referral to turn a good month into a great one!

PLEASE stop by the 5 Rainer Facebook Fan Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please return the favor. ;-)

As always, enjoy Rainers!


Facebook Likes

  

Chris and Maria Jeantet

ShastaLiving by Chris and Maria Jeantet

  

Wayne Johnson

Wayne Johnson San Antonio Realtor

  

Ellie Shorb

DMV Estates - Ellie Shorb

  

Justin Arlequin

Justin Arlequin YOUR First Time Home Buyer Expert

  

Nestor & Katerina Gasset

International Properties and Investments Inc.


Happy Facebook Fridays, Rainers!

I have to admit I had some difficulty choosing which tips to share this week. It was a matter of too many articles to choose from (thankfully) so a few might make next weeks list. 

See something below that tickles your fancy? Perhaps you are looking to try something new or tweak an existing process. You will find a variety of items below to help you build your presence and better position yourself for increased exposure/biz.

Happy FB Friday! ;-)

10 Ways To Expose Your Content Marketing Via FB

10 Tips To Increase Your Facebook Engagement

12 Ways To Get The Most Out Of Your FB Biz Page

The Real Skinny About Facebook Instant Articles

Tips And Advice Directly From the FB News Room

Bonus: 10 Real Estate Tools To Put In Your ToolBelt

Happy Facebook Fridays!


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Comments (30)

Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks Anita.  I, too, have been doing a little experimenting with Facebook ads.

Oct 20, 2016 10:41 PM
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By Real - Alexandria, VA
Alexandria Virginia Homes For Sale

Anita, I have been testing some different ads out too, takes some tweaking to find the right audience but, it's worth it. Thank you for your Facebook tips!

Oct 20, 2016 11:03 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

These ads definitely seem to work for you Anita. Good advice to rinse and REPEAT!

Oct 20, 2016 11:08 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

What type of FB ads did you do, Foster?

You are appreciated. Thank you Andy!

Raymond: We do need to try different approaches until we find the one that works well for us.

Good to hear Gabe. I hope your results have been good.

It is definitely worth the time. Thanks Amanda.

Sheila: Trial and error then rinse and repeat.

Oct 20, 2016 11:25 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

This is great advice Anita. Face Book ads do work and your specific targeting is such a good example for people to follow.

Oct 21, 2016 12:37 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Rinse and Repeat!!  I have had success from FB (not ads yet but soon). I closed on 3 homes recently from friends on FB.  And that's just having fun most of the time on FB.

Oct 21, 2016 06:24 AM
Katerina Gasset

Oct 21, 2016 08:12 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Thanks Anita Clark for including our biz page on your list. I always like reading your facebook gems. 

Oct 21, 2016 08:12 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I have run many $20 Facebook ads with no success.  Maybe I need to "rinse and repeat!"

Oct 21, 2016 08:42 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hi Anita. I'm not doing much with my Facebook Business Page and I'm likely missing opportunities. I'm going to book this post reminding myself that I need to focus on this in the 1st quarter of 2017.

Oct 21, 2016 09:09 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Anita-Thanks for the Facebook mention to my site.

Oct 21, 2016 10:46 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Yes I am still refining my rinse & repeat also :-).

I'm not sure what I am doing wrong but I can't like anyone on my Business Page lately.

 

Oct 22, 2016 04:09 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

Hi Anita Clark thanks for the information on how to target an audience with Facebook ads.

Oct 22, 2016 04:38 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Its been a while since I did a Facebook ad, but your blog has made me think about this again.  

Oct 22, 2016 06:12 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Noah: They continue to generate new leads and biz. I love them!

That is awesome news Anna. I love to hear FB success stories.

You are most welcome, Katrina.

Margaret: Who is your target audience? What do your ads promote?

Donna: Getting 4 new clients in 2017 from FB ads is not out of the question.

Happy to help, Wayne.

That is odd. I know FB has been doing some tweaking. I hope your page did not get caught up in the changes, Lyn.

Sybil: You betcha. Have a great weekend.

Diana: Money well spent in my book.

Oct 22, 2016 10:24 AM
Amy Steele Realtor SRS CNE NHS MRP LUXE epro
JPAR Real Estate - North Richland Hills, TX
Principal, Amy Steele Estates Group LLC

I've started with ads again. I've sold one home that I know of from a Facebook ad, possibly 2. It is a great way to get seen in specific neighborhoods though. I had a lady contact me because "she sees me everywhere on the internet so she knows I'm working hard."  Showing her and her parents homes, they need to buy and sell both their houses...

https://www.facebook.com/NorthRichlandHillsHomesForSale/

Oct 22, 2016 02:43 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

They can really make a difference. Thanks for the share, Amy. Look out for a mention in this week's Facebook Fridays article.

Oct 26, 2016 08:01 AM
Heather Woolwine
Lexington, KY

Amy what kind of content do you use to target your buyers?

Oct 26, 2016 12:06 PM
Faith LaRosse
Springer Realty Group - Limerick, PA
Serving Berks, Chester & Montgomery Counties

Anita, Facebook has been successful for me in the past- however, it hasn't resulted in any leads or contacts recently.  Wondering why that is, actually. 

Oct 26, 2016 11:21 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Heather: Blogging about things of interest to buyers (i.e. contingencies, different types of mortgages, general buyer tips, negotiation tips, tax deductions, neighborhoods, hot trends, etc.). If you are looking to go after a certain demographic write about 55+ communities, things important to millennial's, things important about luxury homes, etc..

Faith: Could be a number of reasons. Start with asking yourself if you were a buyer/seller is the type of information you are sharing what you would want to see and go from there.

Oct 27, 2016 06:42 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Karen: It is like any other medium. We get out what we put into it.

Oct 27, 2016 07:41 PM