With only two months remaining before 2017, I’ve started thinking and planning for next year. I have to admit, I’m not changing much of my existing routine. Yes, I have a routine. It’s structured. There’s a checklist “within my mind” for each listing that’s secured by one of the agents for whom I market.
Unless one has a “mental checklist,” it’s not unlikely that a step may be missed. There should not be any voids within the standard marketing routine. It sounds quite disciplined, as in a military procedure, but one lost marketing piece may equate to one lost opportunity. Real Estate marketing requires discipline.
The methods of marketing used by me are both online and offline. At this point, my online marketing weighs slightly heavier than the offline. The scales have tipped marginally, and my marketing has evolved to give a greater emphasis on technology. The two methods always complement each other. One method will lead you to the other.
Print marketing is more expensive than previous years, and online marketing is more time consuming than ever before with more agents being added to the team. Time and money are the factors that vary tremendously every month, and neither of the two will ever be “constant factors.” They will vary in proportion to the volume of business. The profit for each listing is also varied because of sale price and time factor.
The bills are due every month, whether the listings close in 30 days or 180 days, for new construction. In 2017, we need to focus more on tasks and events that are lower cost. Power Open House Events are in that category. The main method of marketing is online marketing for an open house, and it’s my job to drive and direct people to those events.
The outcomes of an open house are plentiful. Buyers, Sellers and “people who know people” are the “plentiful fruits” that fall from the trees during open house events. The agents for whom I market need to be present to collect a bushel or two.
New slogans; new agent photos; and newly revised printed brochures plus a more powerfully designed listing binder are on my list. I’m always available to the agents for discussion, but I also request a written assessment of MY marketing for the past year.
I will preface that brief narrative with one statement that reflects the fact that there are only 24 hours in a day, and I’m not willing to spend all of mine marketing!!! So, I’ll suggest they tread lightly!!!! Everyone can be replaced, but it might take them awhile to find another Barbara Todaro…. Hell, if I don’t say it, they may not think about it!
Just another thought to share for the moment…..
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