Don't Reinvent The Wheel in 2017, Just Oil It !!!

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://actvra.in/4WTB

With only two months remaining before 2017, I’ve started thinking and planning for next year.  I have to admit, I’m not changing much of my existing routine.  Yes, I have a routine.  It’s structured. There’s a checklist “within my mind” for each listing that’s secured by one of the agents for whom I market.

Unless one has a “mental checklist,” it’s not unlikely that a step may be missed. There should not be any voids within the standard marketing routine.  It sounds quite disciplined, as in a military procedure, but one lost marketing piece may equate to one lost opportunity.  Real Estate marketing requires discipline.

 The methods of marketing used by me are both online and offline.  At this point, my online marketing weighs slightly heavier than the offline.  The scales have tipped marginally, and my marketing has evolved to give a greater emphasis on technology. The two methods always complement each other. One method will lead you to the other. 

Print marketing is more expensive than previous years, and online marketing is more time consuming than ever before with more agents being added to the team.  Time and money are the factors that vary tremendously every month, and neither of the two will ever be “constant factors.”  They will vary in proportion to the volume of business. The profit for each listing is also varied because of sale price and time factor.

The bills are due every month, whether the listings close in 30 days or 180 days, for new construction.  In 2017, we need to focus more on tasks and events that are lower cost.  Power Open House Events are in that category.  The main method of marketing is online marketing for an open house, and it’s my job to drive and direct people to those events.

The outcomes of an open house are plentiful.  Buyers, Sellers and “people who know people” are the “plentiful fruits” that fall from the trees during open house events. The agents for whom I market need to be present to collect a bushel or two.

New slogans; new agent photos; and newly revised printed brochures plus a more powerfully designed listing binder are on my list. I’m always available to the agents for discussion, but I also request a written assessment of MY marketing for the past year. 

I will preface that brief narrative with one statement that reflects the fact that there are only 24 hours in a day, and I’m not willing to spend all of mine marketing!!! So, I’ll suggest they tread lightly!!!! Everyone can be replaced, but it might take them awhile to find another Barbara Todaro…. Hell, if I don’t say it, they may not think about it!

Just another thought to share for the moment…..

Posted by

        

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Rainmaker
2,705,708
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. I love your title and this is so well written. Bravo.

Oct 25, 2016 12:44 AM #36
Rainmaker
1,207,491
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Your Alexandria Virginia Real Estate Agent

Barbara, I'm tweaking a couple things too but, don't see any major changes for next years plan. While I do believe everyone is replaceable you might be the exception to the rule. You're a priceless asset to your agents.

Oct 25, 2016 04:28 AM #37
Rainmaker
3,911,992
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks for the nice compliment, Amanda S. Davidson but trust me, I can certainly be replaced by much better and right from this site...

Oct 25, 2016 04:56 AM #38
Rainmaker
1,672,085
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Of course Barabara, you always reinforce & give the great blueprint for marketing & sales success...and of course motivation!!

Oct 25, 2016 06:26 AM #39
Rainmaker
3,911,992
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

it's all part of life in real estate, isn't it Ginny Gorman ??

Oct 25, 2016 08:08 AM #40
Rainmaker
3,198,673
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Just making end of the year adjustments.

Good luck and success.

Lou Ludwig

Oct 25, 2016 12:47 PM #41
Rainmaker
3,198,673
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Congratulates on the feature on a imformitive post.

Good luck and success.

Lou Ludwig

Oct 25, 2016 12:50 PM #42
Rainmaker
724,188
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - sometimes all it takes is a little oil to keep everything moving smoothly. 

Oct 26, 2016 05:51 AM #43
Rainer
56,727
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Thanks for the post. I'm going to think about an Open House for one of my properties, even though the first Open House I held didn't produce a single visitor!

Oct 26, 2016 09:48 AM #44
Rainmaker
1,561,811
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Your years of experience have turned you and your business into a well-oiled machine - and your body proves it too!!!

Oct 26, 2016 09:45 PM #45
Rainmaker
3,911,992
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, Patricia Feager off to meet my trainer right now!!!  have a great day, Pat...

Oct 26, 2016 09:48 PM #46
Rainmaker
1,561,811
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Barbara Todaro - my bags are packed. I'll be out of circulation for a bit. Have a great Halloween weekend!

Oct 26, 2016 09:58 PM #47
Rainmaker
2,760,752
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara -- it's often more about refining than re-defining.  

Oct 28, 2016 01:38 AM #48
Ambassador
2,490,110
Paul S. Henderson, CRS, REALTOR®,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I am always oiling the skids and am excited about 2017 Barbara Todaro 

Oct 29, 2016 04:08 PM #49
Rainmaker
2,071,057
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

When you've got something that works, Barbara, it's only sensible to refine what you have and not reinvent the wheel. Amazing how many people don't get this.

Oct 29, 2016 11:51 PM #50
Ambassador
3,612,688
Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Hi, Barbara!  I included this post in today's Last Week's FavoritesEnjoy your new week!

  

   

Oct 30, 2016 11:30 AM #51
Rainmaker
3,911,992
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thank you, Patricia Kennedy 

Oct 30, 2016 07:42 PM #52
Rainmaker
1,879,607
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Oh I would say it would take a very long time to replace you Barbara!

Oct 31, 2016 12:12 AM #53
Ambassador
1,206,069
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I call this don't go chasing unicorns. Look to tweak to see what creaks, and yes give it some oil.

Nov 23, 2016 06:35 AM #54
Rainmaker
1,264,911
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

In 2017, we will have a larger focus on marketing our business to grow our business. We have 2 big initiatives that will take most of our time, talents and $$.

Dec 02, 2016 02:25 PM #55
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