Is Your Marketing Effectively Targeting Your Niche?
“In our factory we make lipstick.
In our advertising, we sell hope.”
Charles Revson 1906 - 1975, American Businessman,
Philanthropist, Founder of Revlon Cosmetics
As I see it. . . . . . . .
Is your marketing effectively targeting your niche?
Who is your target market?
Your target market can be a niche . . . . a geographical area . . . . a demographic or a lifestyle. It can be first time home buyers . . . . investors . . . . the luxury market . . . . commercial real estate . . . . or land. The list is endless.
The question becomes are you marketing to a target market . . . . or to the world. The most effective marketing is aimed at a target audience that is most likely . . . . to use your product . . . . and or your services.
Customers are looking to do business with an expert . . . . and not a generalist. When you’re marketing into a target market . . . . you are far more likely to attracted qualified buyers. That would be interested in your product . . . . and or your services then marketing to a general audience.
Target marketing will also position you . . . . as an expert in that niche.
The most effective marketing is directed to a targeted audience for a specific reason to attract the most likely qualified prospects . . . . for the product and or the service.
Ask yourself the follow questions:
Who are your most likely customers . . . . the users for your product . . . . and or for your services?
Where will you find the customers? When you identify the most likely customers . . . . you will know where to find them.
What would peak the customer’s interest in your product and or your services?
What will have to be in my marketing . . . . to create customer interest?
What will be your call to action . . . . in your marketing?
What would be you’re the best marketing methods to attract qualified customers to you?
One of the essential roles of marketing . . . . is attracting the right customers for the product and or services.
A purpose of your marketing is to effectively communicate your marketing message to the most likely users of your product . . . . and or your services. Your message has to be consistent that matches your professional image . . . . and relate to your target audience.
Your marketing needs to create interest in your product and or services . . . . In order to have a flow of qualified prospects contracting you and to take the sales process to the next level of scheduling appointments with qualified prospects.
In order for marketing to be effective it also has to be flexible . . . . and adjust to meet the demands of the changing consumers.
Is what’s in your marketing in reaching the right market and attaching qualified consumers to you?
Here’s the #1 question for your marketing . . . . Is your marketing effectively targeting your niche?
©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author