Bring a Certified Home Marketing specialist (CHMS) designated Realtor to your property to get the most out of your real estate listing presentation.
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Amy Murawski, Realtor, CHMS . 800-926-5653
Alpine Lakes Realty, Lincoln New Hampshire amy@alpinelakes.com
When it comes time to sell, we all want the most money out of our house. And, there is no shortage of information – from real estate websites to HGTV to YouTube – on what, or what not, to do to “stage” your house. Ideas range from simply tidying up to full house makeovers with a dazzling design crew. Think about this: buyers typically establish objective criteria (location, size, number of bedrooms, baths, etc.) and then sort through a lengthy list of properties on the Internet. Research shows that by the time a buyer arrives at your front door almost 80% of their criteria is met. Research also shows that once a buyer enters your house, you can control over 70% of their first impressions, and that the most important impressions are actually the least expensive. In other words, staging doesn’t have to cost you a lot of time, work or money.
So how do you decide what to do? Where do you put your time and effort? The best designed plans for preparing a property for market are based on an assessment of the competition. As a Certified Home Marketing Specialist (CHMS) I have been trained by Martha Webb, the author of Dress Your House for Success, one of the first staging books, to assess the property and the competition, to design a plan that competitively positions a property in the market… from strategic pricing to low-cost, high-impact pre-market activities and how to apply staging concepts to Internet marketing. It’s a proven approach that continues to result in fast, top dollar sales. Choosing a CHMS agent can help your house outshine the competition.
Real estate marketing is faced with several challenges in this emerging market: selling to a new generation of buyers (Gen X’ers) and selling to a more frugal consumer in general. It is going to require agents to gain new skills to meet the needs of sellers and buyers.
One of the marketing activities that we must freshly look at is staging. Staging, preparing a house to emotionally appeal to buyers, was primarily designed by boomers selling to boomers. It was a media phenomenon, giving rise to upwards of a dozen TV shows and YouTube videos. A professor at Northwestern University said, “these shows are not for people who are going to buy and sell a house; they are for people who have a fantasy of buying and selling a house.” If you’re selling in today’s market, you are serious about it and you need an agent who has the skills to design a pre-market preparation plan for your house and your market – not a show with dazzling design crews spending thousands of dollars. Choosing a CHMS agent can help your house outshine the competition.
Looking for solution not excuses...give Amy a call about your White Mountain NH property, don't just list it get it sold.
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