How Many Pictures Is Enough

Recently we have received several requests for additional pictures of other agents listings. Upon checking some did not even have the 9 allowed by our MLS system, some only had 1 or 2. We routinely take from 30 to 50 photos of a new listing with a high to date of 75 photos plus professional videos for a rather unique property.

The web presentation of this property presold it. The purchaser commented prior to viewing the property if the property measured up to the presentation he would buy it, and he did. We have also had out of town Purchasers come into town to view a specific property because of the web presentation. After viewing several comparable properties we successfully negotiated the purchase on the one they came into town to see.

Our listing management web site allows us to post up to 31 pictures, a VR Tour, Video Tour, Picture Gallery, a Floor Plan and a Feature Sheet. While we seldom use all of the options available we do build a listing specific web site for each individual listing that incorporates most of the features here. This process is very search engine friendly and results in several additional ways for our listings to be found while searching on the web.

Realtors® who understand the dynamics of the web utilize these and many other web based options available to them in the promotion of a property.