It’s no secret to anyone who has been in the real estate business for more than a few years that this is the time of the when things begin to slow down. Real estate pros start focusing on Halloween costumes, Great Aunt Mildred’s pumpkin pie, and even getting the best deals on holiday gifts. This behavior, of course, gets in the way of putting more deals into the sales pipeline, and seeing more closings in the next 90-120 days. The good news is that Realtor.com has forecasted the hottest fall housing market in 10 years. (This is particularly good news for me, as hubby and I just put our home on the market). In order to make sure that those holiday plans don’t get in the way of your upcoming income goals, I’ve put together a list of 3 surprisingly simple ways to jumpstart your fall business.
How to Jumpstart Your Fall Business
- Know your numbers. In order to figure out what you need to do each day and each week, you’ve got to set some concrete goals. How many transactions do you want to close each month? How many buyer or seller prospects do you need to interact with in order to meet those goals? Once you know your numbers, then you can drill down and hatch a plan. Specifically, how will you connect or interact with these prospects? Will you be making phone calls, holding open houses, or utilizing email marketing, social media, and videos?
- Plan Your Week. Have you ever noticed how good it feels when you accomplish your goals? Those good feelings provide the internal drive to push further and harder the next time. That being said, you don’t want to set yourself up for failure in your business. By sitting down on Sunday night or Monday morning and actually planning your week—setting a few goals—you will set yourself up for success for that specific week and beyond. If you make a list of 357 things you want to accomplish, the odds are not in your favor and you may feel badly at the end of the week when you haven’t achieved your weekly goal. Instead, set 3-6 weekly goals and seek to accomplish them.
- Establish a daily routine. American entrepreneur, author, and motivational speaker Jim Rohn is known to have said, “Either you run the day, or the day runs you.” So, before you end up at the party store trying on Halloween costumes, you’ve got to hunker down and hatch a plan for the day. As if you were a puppy dog that loves to eat and take a walk at the same time each day, set up a routine that you can stick to—no matter the season. Personally, I always use Fridays to plan out my marketing activities for the following week. This includes my social media scheduling, my email marketing, blog posts, and videos among other things.
Tools and Apps Can Help
There are many tools and apps available to help real estate professionals to jumpstart their business and stay on task week in and week out. And, while we all have our own unique work styles, the key is to select one tool or app and give it a try—implementing the tool to see if it helps you to increase your business through this season and the next one.
#Notanapp
If you are looking for a planner and journal (not an app) that has the planning tools to help you increase your business, there is still time to check out Pipeline Planner: The Ultimate Daily Planner and Sales Tracker for Real Estate Agents. Right now, on Kickstarter, we are just about funded with two weeks to go. Everyone who backs the project will get their planner before the holidays, and anyone who shares the campaign online with their real esate peeps will get a free 3-month digital download to get started right away. If that interests you, please go on over to the Kickstarter page and check it out. Fall is a challenging season with all the wonderful and fun distractions that come with it. Making a plan and sticking to it at this time of year will be vital to your real estate success in winter and beyond.
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