Home : Blogs : Bob Prevelige, CMPS : The Zenith Advisors

Lenders often look the wrong way

Yes, I am a lender. In fact I have been for almost 9 years now. I know lots of other lenders who bitch and moan about realtors. Admittedly, from time to time, I'm among them. However, purchase business is without question, the best way to add new relationships into the fold.

Not only do we meet a new, paying client, but also a professional on the other side with whom we may be able to forge a mutually profitable relationship. A decent realtor should be able to send a deal a month to his or her lender. A great realtor will be able to send much more.

If we as lenders have 10 decent realtors who all send a deal a month, we can make a very nice 6 figure income. Also, with 10 good realtors, we should have enough self-generated to send at least one referral back to each of our supporting realtors.

It's a simple dynamic that we all need to remember. We work better together than we can apart.

Posted by Bob Prevelige, CMPS on 02/25/2007 09:23 PM

Comments (2)

zenithadvisorscom, mortgages, real estate, professionalism, referrals, lead generation

2 Comments on Lenders often look the wrong way

FEB

2007

We've worked with several different lenders, and the one we primarily use now not only does a wonderful job with every client we send her way. but also sends us occasional referrals. We don't see one every month, but we do see them. It definitely benefits to be in a give and take relationship.

I think you are saying exactly what I intended to communicate. A good lender should be able to send a referral or two per year to a realtor, not one per month. Thanks for the comments.

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?