Does Your Marketing Tell A Compelling Story About Your Brand?

Reblogger Roy Kelley
Education & Training with Realty Group Referrals 16766

In a Nano-second you get the entire brand story. 

Original content by Ron and Alexandra Seigel

www.napaconsultants.com

Great websites, marketing materials and ads tell a compelling brand story at first glance. With millions of dollars riding on the outcome pay attention to the effectiveness of global brand marketing and advertising. You will glean insights that can improve your own local marketing initiatives and help you stand out in a crowded field.  

 

Here is our test for effective ads:

 

1. Does the ad capture your attention, immediately?

2. Does it hold your attention?

3. Do you instantly understand the marketing message?

4. Are you able to easily grasp the extraordinary promise of value the product or service offers?

5. Does it use emotions to make an indelible impression?

6. Does it spark the impulse to share the ad with others, i.e., is it remarkable?

7. Does it tell a compelling story about the brand?

 

Perfume and cosmetics are among the highest profit margin products in the world. There is fierce competition in this field. Check out the ad for Homme Idéal (Ideal Man). The French cologne by Guerlain gets an A+ from us for its print ad display that we found when visiting La Rinascente, the famous department store in Italy. We were able to answer YES to all 7 test questions.

 

In a Nano-second you get the entire brand story. It is one of the best illustrations that we have ever seen of how branding works through story telling. The scent of the cologne itself may not be anything special. But, give it the right name, wrap it in a fun story, which gives the brand a personality, and voilà, it sells!

 

The target market (single men) will reach for this brand over others because of its EXTRAORDINARY PROMISE OF VALUE. They are enticed to believe that it is the answer to their prayers, and remedies their most pressing needs: to be the ideal man and attract more women.

 

Does your marketing tell a compelling story about your brand?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Rainmaker
4,502,231
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Dec 23, 2016 10:50 AM #1
Rainmaker
4,502,231
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This reblog was not posted at the scheduled time. I had to manually post it.

Dec 23, 2016 10:51 AM #2
Rainmaker
3,638,467
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

Thank you so much for re-blogging this post.  We appreciate it.  Sadly as they fix one thing, another one goes crazy...hoping the points get fixed, I find that commenting has to beging at 4PM, or no points are given...So crazy!  A

Dec 23, 2016 11:00 AM #3
Rainmaker
354,195
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

This is a great re-blog ... Ron and Alexandra Seigel certainly wrote a compelling post about the importance of captivating ones attention quickly and capturing their intrigue - That's a true art!

Dec 23, 2016 01:20 PM #4
Rainmaker
3,638,467
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Maria Sapio we strive for this everytime we work with a client.  Of course, we have to add many factors to this formula, marketplace and individual.  A

Dec 23, 2016 03:39 PM #5
Rainmaker
4,149,262
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog Roy.  This is a great post.

Dec 23, 2016 04:26 PM #6
Rainmaker
4,502,231
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Friday evening to all. Thanks so much for stopping by on a holiday weekend.

Dec 23, 2016 04:34 PM #7
Rainmaker
4,502,231
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Sunday evening to all. Dolores and enjoyed our Christmas dinner with family members. Have an outstanding week.

Dec 25, 2016 06:38 PM #8
Rainmaker
4,502,231
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Dolores and I have enjoyed a quiet New Year's Day at home.

Enjoy the holiday weekend and have an outstanding 2017.

Jan 01, 2017 04:31 PM #9
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