As you know, here at Printerbees we are all about helping you make your real estate marketing effective. We specialize in print marketing, and we know that a really great marketing strategies ties print marketing and digital marketing together into a whole.
One of our favorite digital platforms we encourage Realtors® to use is Instagram. We’ve written a few posts about it before, but there’s new breaking news!
You can now add links to Instagram Stories, allowing you to direct prospects to your real estate website!!
Here’s how to capitalize on this new development.
Take Advantage of Instagram for Real Estate
Instagram is a great tool for real estate digital marketing. We’ve talked about how to use Instagram effectively, as well as how to best use hashtags.
If you’re not using Instagram for real estate because your digital marketing is already maxed out, I understand. However, if you are curious about how to use Instagram to boost your marketing, here are some quick tips:
- Showcase your desired farm community on Instagram. Followers will enjoy you highlighting the neighborhood, and will share your content with each other!
- Show “behind the scenes” shots of your work. People are curious who the real you is!
- Use Instagram to connect with other Realtors® who may have buyers looking in your area. Showcase your listings!
- Make sure each post has a call to action. What do you want the viewer to do? Like, share, and click through to your website are all great ideas.
Remember that having a consistent presence is vital on social media. Post regularly to maintain your following!
Take Advantage of Cool Instagram Features
Instagram continues to make updates that make the platform better and better to use for real estate marketing. Here are some to think about!
URL Links in Stories
Instagram has a “stories” feature similar to Snapchat, which allows you to take temporary videos or photos and string them together to form a story.
Now, you can add a button within your image that, when tapped, takes the viewer to a webpage of your choice. It’s a great way to create a story that features a listing, and then include a link to the listing on your website.
You can also create a story about your farm neighborhood or a local event, and include links that take people to your contact page. That way they can call or email you for more information about working with you!
You do have to have a verified Instagram account to use this feature, but you should have that anyway as a professional.
Mentions
Mentions are a great way to give shout-outs to other users. If you have been interacting with someone and feel you have a listing they would appreciate, you can now add an @mention of them to a story.
This is also helpful if you know other Realtors® who might have clients looking to move into a neighborhood you have a listing for, or if you have a buyer and want to reach out to Realtors® with listings on Instagram.
Boomerang
Finally, you can now add boomerangs, which are one-second video loops, to stories without having to use the separate Boomerang app. You can use this to add levity to stories, show a quick looping scan of the front of a home instead of a still photo, and more.
Right now, you can only do this within Instagram for stories. If you want to add a boomerang as an image in your feed, you’ll still have to use the stand-alone Boomerang app.
If you’re a Realtor® who already uses Instagram for real estate, these new changes are exciting for you. If you don’t use Instagram, you might consider doing so. It’s a great visual platform with millions of users.
Don’t forget to integrate your digital marketing with your print marketing campaign. You can list Instagram as one of the ways to follow you when you send out your holiday postcards. Let us help – we have dozens of customizable templates!
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